Wine Electric Dealer competition intensifies Poly Wine Network by the whole station copy

After the liquor industry http://www.aliyun.com/zixun/aggregation/35755.html "> plasticizing Agent Incident, the affected is not only Maotai (600519, shares bar), Wuliangye (000858, shares bar), alcoholic, Yanghe Liquor production Enterprises, many downstream enterprises and channels have been affected by different degrees, especially after the introduction of prohibition, the government to treat wine, wine sales industry by the unprecedented challenges, and recently the National Wine Maotai not Full moon "limit order" for alleged violation of the anti-monopoly law was called off. In the past few months, the liquor industry is experiencing roller coaster-like shocks, and in the industry downstream channel operators are more and more casualties.

Poly Liquor Network general manager Zhiyuan analysis that the liquor industry shocks early warning, plasticizer before the incident liquor stocks strong and stable, plasticizing agent after the incident fell, on the surface is deliberately in the air state of the liquor industry, but in fact, the high price of liquor and capacity expansion has been the industry's bubble bracing, bubble burst has been buried foreshadowing. After the prohibition, the government used wine and official hospitality wine, the high-end market has been washed off, compared with other industries, the liquor industry's high-end market impact on the entire industry more than other industries.

Liquor industry to power dealers

For several months, liquor industry high volatility, liquor production enterprises have issued a "limit order" has been stopped, reflecting the industry price monopoly is being broken, liquor market is towards more conducive to consumers, and once the price monopoly is broken, will inevitably aggravate the entire industry competition. An obvious fact is that more and more channel operators are matched to squeeze the next battlefield, that is, vertical electric operators. After the Jiuxian network and other liquor sales dealers test water, poly wine net at the beginning of 2012 quietly online, but less than a year, the liquor industry suffered Waterloo, many channels of unforeseen bunker pressure, overnight, dozens of of alcohol vertical network of wine online, Baidu bid keyword prices crazy, channel competition intensified.

Poly Wine Network technology director Yu revealed that in just a few months, we have found at least three sites directly copied Poly wine network, and the recent example is outrageous, large to the structure of the wine network, style and layout, small arrival in the picture even copy are moved to the past intact. This on the one hand that the Poly wine Network in the industry to become a benchmark, access to industry recognition and imitation, on the other hand, also reflects the liquor sales industry competition and replicable, and such competition depends on the strength of the technical team to pull apart, on the basis of the wine electric dealers in this position to maintain the lead. At the same time, we also hope that in the wine sales industry, Internet Information protection can be more standardized and effective, so that the entire industry has been healthy and orderly development.

Wine-eating liquor market

By the "plasticizing Agent", "Prohibition" and a series of events, the Chinese high-end liquor market all the way down, even if the end of liquor sales still cold, low and medium liquor began to scramble the market, mid-range liquor and 50-60 yuan per bottle of low-grade liquor occupy the wine stores and supermarkets most of the position. More noteworthy is that some wine manufacturers to seize the liquor sales of cold business opportunities increased promotional efforts. The Great Wall, Dynasty, Changyu and other red wine prices in most of the 100 yuan per bottle, imported red wine has also entered a large number of supermarkets, some of the price is lower than domestic red wine.

In fact, red wine is gaining more and more Chinese young people's favor, in some occasions, red wine represents high-end taste and fashion leader. The middle-class white-collar and petty bourgeoisie women are the red wine as a symbol of identity and taste. At the same time, there is a broader consensus among companies that wine, rather than liquor, can bring a higher-end brand and a more cosmopolitan image to the business. At the same time, red wine for the electrical business, there is a more consistent place, that is, fresh, open and high-end.

"We began to adjust the resource rationing of wine and liquor in the last year, the market chooses who or who we are going to choose, who we invest more, and with more resources, I believe that wine and wine dealers will be the next most intense battlefield." Poly Liquor Network general manager Zhiyuan truthfully said.