February 12 News, by the Winter Olympics intensified security screening, the recent trip to the Russian Sochi area of cross-border electricity parcel distribution will be delayed. A number of cross-border power Networks said they would not do promotional activities against the Sochi Winter Olympics.
Professional to Russia Cross-border Power Network COME365 CEO Bandi to billion power Net said that, because of the Olympic Games, the Russian customs and postal services have strengthened the entry into the Sochi area of the inspection, in the original process of a new security, which slowed the package clearance speed.
In addition, due to a large number of overseas tourists to Sochi, but also to some extent caused by traffic congestion, which also affected the distribution of parcels. COME365 Logistics service providers have said to Bandi, the Winter Games before the opening days and after the opening, to the Sochi of the distribution of orders will be delayed for a week or so, and whether the use of postal or courier channels, air or land transport methods will be affected.
Bandi said the Sochi area will not be included in Come365 's upcoming Russian spring promotions because of concerns about delays in distribution that affect the user experience. "We advertised in the central and Oral regions, but the Black Sea region (Sochi) did not vote," he said. ”
Check out the main Cross-border electric sites including fast selling, Dunhuang, ebay, Orchid Pavilion, DX, and no promotional ads on the Sochi Winter Olympics, but basically all the surrounding products that sell the Winter Games.
Unlike the Sochi Winter Olympics, the difference is that although there are 4 months before the opening of the World Cup in Brazil, there have been a series of promotional activities for the World Cup in Dunhuang, fast-selling, and various World Cup peripheral products are also gradually selling.
Dunhuang Online sale of the Winter Games around the products
The red frame for the fast sale of the World Cup promotional ads
In addition, although orders from the Sochi region did not grow, the total number of Cross-border electricity dealers ' orders from Russia began to rebound sharply after February.
Bandi introduced, by the Russian New Year and the Russian calendar Christmas holiday influence, January is the traditional off-season of cross-border electric dealers. But in February, with the advent of Valentine's Day, the beginning of the Russian semester and the season of clothing, orders will rebound sharply, and eventually a peak on the eve of the March 8 International Day of women. "This is because Russian men especially like to buy a variety of gifts for their wives on women's Day." ”
In fact, due to the relatively remote area of the Sochi, the resident population is relatively small, the economy is mainly tourism, so the daily situation, orders from the Sochi in the Cross-border electricity market in Russia accounted for a smaller proportion, generally below 5%. Therefore, the Winter Olympics orders "cold" has not affected the cross-border electricity market in Russia's overall recovery.