"Wipe tea Beauty Makeup" positioning to adjust to a short video shopping guide

"Wipe tea Beauty Makeup" is that we have previously reported a short video tutorial based on the beauty of the shopping community products, and has the sea Amoy business, has been five world tens renminbi a round of financing.

However, the new version of the business model and content positioning will be adjusted, business model will be fully turned to the short video shopping guide, video content production mechanism into original guidance, the platform has now signed more than 100 grassroots people, content is no longer the main tutorial, but by the people to introduce their own common products introduction and use of experience.

In addition, the original Sea Amoy business has also been cut off, on the one hand with a small Taiwan to do the sea Amoy Commodity Limited, and logistics cycle long related, on the other hand, it must be across the boundary of the emergence of electricity to make this piece more and more difficult to do, as a whole to divert diversion occupy The trial activity is also to wipe the tea service in the brand promotion of a plate, in general, for the electricity business diversion is "wipe tea" after the adjustment of the general direction.

The reason why choose five World This investment organization, "wipe tea Beauty Makeup" Co-founder Huang think this is related to the portfolio before the investor, the organization is more optimistic about the future development of short video, such as short video clip tool "Xiaoying", mobile TV live platform, such as satellite images. This is also the choice of different development of tea, Huang told 36 Krypton, its background data show that 80% of users are in the WiFi state using tea.

About the short video This form, tried the beauty products are not "wipe tea" A, "beauty beauty Makeup" before the introduction of the beauty of the star original short video tutorial portal has been removed, the individual speculated that either the short video does not necessarily apply to the make-up skills of teaching, Wipe the tea positioning of the grassroots of the short video shopping guide can have the status of TV Shopping guide is still to be verified. and "Beauty" has also been the profit model positioning to other electric business diversion, which with the new wave of beauty related to the electrical quotient, O2O services.

However, I believe that the content of the TV Shopping guide of course not suitable for mobile end, the grassroots people of the grass-roots + level, personalized sharing may have the same performance in the shopping guide.