Wisdom, the future, the Cloud: Bat online Medical layout full start

In the past two years the online medical field has been unusually hot, and the start-up companies that have played well have gained the capital favor, which has led to the wild competition of the bat trio. From Baidu Health Cloud, Tencent Micro-letter medical to Ali "Future Hospital", three are hoping to compete for food and even lead the trillion big market of the internet change.

This trend in 2014 became more apparent, bat three almost all throw out a formal strategy, in the market set off a lot of bloodshed. and into the 2015, Baidu's action faster, first hand 301 hospital, and the introduction of Baidu Doctor app, until recently officially with the Wei planning to reach strategic cooperation, become its new health reform propaganda official platform and again by the State authorities endorsement, momentum extremely mighty. Of course, whether Ali or Tencent, obviously will not be a huge cake to hand, after all, this is a trillion big market. So can Baidu, a preemptive layout, be the top in the online medical world?

Wisdom, the future, the Cloud: Bat online Medical layout full start

In fact, the prospect and service model of online medical industry is changing and innovating, information dissemination, online consultation, drug dealers, medical O2O even including beauty, health, fitness and other major health services and many other fields, but also gradually began to burst out of greater value, and triggered a new round from bat to millet, Jingdong and a series of start-up companies "Layout wars".

But have to say, as a rather complex traditional industries, the scope of the medical field is too wide, too deep, the impact is too big, can really pry or innovation, often still have to be network giants.

Ali side, its previous has been a pharmaceutical business, early last year to buy Citic 21st Century (has been renamed to Ali Health), and then thrown out the future of hospital and Drug safety Plan two to get through the two intelligent medical treatment road. According to Ali's plan, "future Hospital" the first phase of the service will achieve online registration, payment, access to inspection reports and other functions, but only for the patients at their own expense, through the payment of treasure entrance, the future also consider intervention in health insurance, this imagine space is very big.

Tencent in the last year through a series of investment Clove Garden, registered network to obtain the doctor's resources and user resources, and then to micro-letter as a platform for the introduction of "micro-letter public number + micro-letter Payment" as the basis of "intelligent medical" solution. It is understood that some of the cooperation will even provide patients with the full flow of medical services from registration, medication to later monitoring. Of course, the burden on the micro-letter is getting heavier.

As for Baidu, it always does not lack the flow and the entrance, its main energy has been on the data construction. Search data for medical questions from the most basic illnesses, to the late Baidu know, encyclopedia, stick, Health and other channel construction, and then to the recent layout can wear smart hardware preparation health cloud, as well as with the Drug Administration, Wei planning data information cooperation, you can see that Baidu's focus is in the collection of medical health data, And then provide a new customized services, Baidu Health, Baidu Doctor app, etc. are its key to promote the new business model, considerable imagination space.

Baidu layout diversified and tend to mature, Ali Tencent is expected to overtake the curve

From the perspective of comprehensive layout, Tencent and Ali actively expand the network registration business mainly in the mobile medical, relying on or its housekeeping products (micro-letter and Alipay Wallet), as the latter "omnipotent" one of the support, and its juxtaposition of taxis, tickets, hotel, play games and many other fields; The importance of Baidu in the field of health care is much greater.

From the actual business, Baidu temporarily in the forefront: its strong active search demand and product matrix has brought countless users, while its platform influence and service strength and attracted many doctors, hospitals and other "join". A group of data shows that the Baidu health platform has covered 4,000 triple A hospital, 2.6 million doctors, a powerful hospital library covers all 7,000 diseases, 120,000 drugs. Products, from Wikipedia, know, paste, health channels, such as the core content information platform, to wearable equipment and health of the main health system, as well as the recent on-line "Baidu Doctor" app, such as Mobile end layout, Baidu in the medical field layout has not stopped and has covered a number of lines of business, covering information acquisition, Free consultation, appointment registration and Health Cloud and a series of services.

It is noteworthy that Baidu and the Drug Administration, Wei Planning and other industry management and co-ordination departments have been good relations of cooperation. 13, the State Drug Administration and Baidu to reach a cooperation, three major drug databases, a total of 20余万个 authoritative drug information fully settled in Baidu; 14, Baidu and the Wei planning organization, a number of organizations to reach a cooperation, organizing the national three hospitals authoritative academicians and experts together to compile the Baidu Encyclopedia of Disease categories, but also launched for the mother group "baby know "APP; the national new health reform official propaganda platform settled in Baidu more let both sides cooperate to deepen--medical service is after all specialized field, and be influenced by policy quite a lot. Continue to get with the Wei Planning Commission, the Drug Administration and other national Industry management Co-ordination Department endorsement, which allows Baidu in the business to continue to reduce worries, and officially filled the entire medical ecological layout.

Of course, Tencent, Ali's layout is mainly from the acquisition, little benefit entanglements, and directly in the mobile end of the killer application of micro-letter, Alipay as the starting point, compared with Baidu for many years to accumulate a slightly lengthy and complex service system, the burden is much smaller, corner overtaking probability is not small.

Lack of resources is the norm, big data or solutions

It is important to point out that online medical care is not a hymn, and that the recent chorus of objections is becoming louder. Many of the front-line hospital staff think that although mobile medicine looks good, the most essential problem of medical care remains the imbalance between supply and demand, and the fact that doctors are the providers of medical services will not change in the short term.

The network registration, take the medicine, the investigation report only saves the line to queue the time, has promoted the resident's medical treatment efficiency, but the real can not see the disease question still needs to look at the hospital to have the sufficient doctor resources. However, the domestic quality of the doctor's growth path is too long, despite the rapid development of technology, so that medical level rapid, but in the basic interrogation, medical surgery, the industry is essentially the old with a new "apprentice" system, the accumulation of experience and learning process, will affect the final judgment of doctors.

The recent hit of "Growing Up" is a doctor's experience in the development of the portrayal. As doctors need to have a lot of medical knowledge and the accumulation of interrogation experience, which requires a doctor with strong memory, as well as the analysis of the cause of the processing capacity, of course, to become "director doctor" also need to have mature surgical skills.

However, we should note that for most cases, only by inquiry and analysis can we improve the efficiency of hospital service by improving the ability of general residents to study and deal with problems. On the other hand, in the past, it took years of experience and knowledge to improve doctors ' ability to visit, and in the big data age, some of the weaknesses of experience and knowledge could be improved by external science and technology.

The author thinks that the Internet transformation of medical market is a long campaign. So in the long run, the key to a real decision may not be who can take the lead to seize more users, but who can provide better online medical services, which is not only doctors, hospitals and other rich partner resources, but also rely on historical data accumulation, And after the hospital system informatization further promotes the efficiency through the big data and the cloud computing Internet, in order to launch the better service mode.

If Baidu can be used over the years in medical large data accumulation to assist "resident" for patients, it will certainly be able to get many hospitals and doctors support. Most hospitals will be happy to accept the services offered by Baidu if they can improve the professional skills of doctors and the efficiency of patient visits. Further, if Baidu can directly through the hospital and the patient's home equipment to obtain health data, through the cloud Platform storage processing data, each hospital inside the information isolated island, in the building of a large enough health care cloud platform to integrate many industrial chain resources, it is more imaginative space of commercial access.