Without the Imitation object, how should the electric dealer carry out the work?

Feng Lizhong/Wen

I went to see a client this afternoon, only to find that the information that the business manager brought back to me was "whitewash" by the client, business manager has also been mercilessly thrown into the "pit", and I sat there is even more embarrassing, on the one hand feel being played in the palm between the hands, on the other hand, I feel that the customer is also "overwhelmed"!

The customer is a typical class!

Because see "Every guest" success, the boss also some silver, then according to sample also carried out the related business, the store made, sourcing ready, customer service in place, start work, anyway, the site's http://www.aliyun.com/zixun/aggregation/11358. HTML "> Customer Experience registration process and the same as every guest, then the promotion has become its main task, and" E-commerce is actually doing marketing "This sentence is convinced that do not move, follow the line to do the online store, and then follow suit to promote, then then ...

E-commerce is actually marketing?

The scope of this sentence is to see what kind of e-commerce type, is not universal iron law, he is only one phase of e-commerce task, not all, Taobao suitable for this sentence, but at that time is the CTOC stage of external rental, now the BTOC mode of Taobao Mall, Do you think his main focus of action is entirely marketing? A large part of the work is to do internal management, the external marketing promotion, Taobao Mall has been adhering to the principle of 100% quality assurance products, in addition, low-key work.

This is the result of the bandwagon, when you choose to follow a business model, your predecessors have formatted their hard drive back on the road!

and can you see nature through phenomena?

Can stand on your "predecessors ' shoulders" far-sighted, is you can walk the key, not to mention success, "Success" is a luxury and can only be used to "pay tribute" adjective!

In fact, every customer experience is really very general!

If you go to every guest, and you go to a fast food restaurant feeling is the same, there is no emotion and linger, some just "package" and "pay", the typical western thinking of the "standardization", it is easy to imitate, no high frequency "revealing", the memory of the consumer may only be left behind the brand name, other need to be prompted to recall ，

The customer may now be suitable for such a way, but I am not optimistic.

No brand memory will have no brand identity, there is no identity, the rest is only trading, the evergreen said in the "enterprise is not just because of making money!" ”

Without the Imitation object, how should E-commerce enterprises carry out their own work?

There is no accurate answer to this question, my argument is not to the point, perhaps the proposition itself is not tenable, because many electric dealers in and VC vindicate their "focus and different", so I just try to explain their own point of view!

The first is faith!

When the Air France airliner crashed recently, the Huawei staff on the plane were very young, let a person regret, but we can through this thing, see Huawei's strong, see Huawei globalization figure, from the beginning of Huawei Switch began, to now Huawei is very low-key, perhaps with the industry characteristics have relations, but more should be faith!

Lei said: "I think what things to think clearly, if you can rise from faith to faith, you have no fear." "So we can see the Chinese software industry" Jinshan "tide ebb and flow, to this day still brave forward!

Second, talent!

Microsoft had no money during its start-up, but Bill Gates mastered the talent. Bill Gates said that Microsoft's more than 20 foreigners are his core assets. If these 20 people go, Microsoft is nothing. Bill Gates's biggest competitive strategy is to find talent. Find someone who is worthy of his trust, shared sorrow, and finally has special skills that Microsoft can rely on,

Speaking of e-commerce companies should reflect, you and your employees and even partners to communicate your "faith" Mody? Does the company's employees agree?

Ma Yun was just starting a business, the company in the basement, the opening of the wall seepage, Ma Yun to find a few newspapers, print dry water, and then to the staff to tell their "faith", then have today's China Internet Ali, then the key to success is the importance of talent and investment, because only talent can continue to create advantages of products.

Finally, cooperation!

This must be said, recently as a running field to participate in several electric business conference, feel like a "butterfly" I think this is the establishment of business contacts, and can be more exchange of interests, to acquire more knowledge and skills, in fact, a careful aftertaste, at the rally met people do things are different, Can meet a very high number of matching very few, know some people naturally good, more important thing is to do their own things well, this is the fundamental, otherwise you will also and I before time, like a business circle of "The Butterfly".

and "cooperation" is due to the electrical business model and development stage to formulate, and there are plans, steps to promote the line.

Looking for partners to be targeted, if you have 10 yuan to do not look for a pocket of 1000 yuan, this analogy may not be appropriate, but very practical, after all, the business relationship is the interests of the relationship between the most important, so the electrical business itself is also expensive in self-knowledge! You are useful to others, people will naturally cooperate with you, otherwise, friends will not help you!

Here, summed up a word and the electricity quotient share, also suggested that the electric business oneself must have a mentality is: "The kind of Sycamore tree own Phoenix!"

I have a good idea!