Women become the absolute mainstay of Chinese online shopping

Hangzhou, March 7 (Xinhua) Kulingyan won a woman to win the market, "38" Women's Day is a good opportunity to confirm the market law, Hangzhou's major shopping malls have been debugging to the "female channel." Entity Shop has already experienced the female consumption ability, the net buys the data also to show, the female in the net buys the market also to become the absolute main force.

In Hangzhou, the most lively martial arts circles see, department store and Hangzhou Yintai coincide with the organization of "underwear special sell", clothing, cosmetics, jewelry discounts on the media early announced, members are more than a week in advance received a discount information. "The best promotional opportunity is for a woman to buy a reward for herself and a husband to buy a holiday gift for his lover." Audrey, the salesgirl at the lingerie counter told reporters.

"Grasping the female http://www.aliyun.com/zixun/aggregation/7827.html" > Consumption psychology can seize the market "this rule has been proved repeatedly. Survey of China Electronic Commerce Research Center, the general Department of Electric business platform female users accounted for about 60% of all users, the United States, such as electric dealers or social sharing of electricity users even accounted for eight or nine, and some group purchase site female users accounted for nearly 70%.

China's top ten most popular online shopping products are: clothing, shoes, cosmetics, skin care products, jewelry, perfume, bags, household necessities, consumer purchase, luxury goods. "Large household appliances, digital products, car rooms and other big-ticket items, female users favor relatively few." Mo Dai, an analyst at the China E-commerce Research Center, said.

Female users are more likely to become addicted than men. China E-commerce Research Center assistant analyst Yia Jianfang analysis, online shopping addiction performance is: long time to sit in front of the Computer Browsing merchandise Web page, until the eyes ache still refused to leave; see discounts, parcels of goods can not restrain shopping desire, whether or not necessary.

"In particular, some of the single women, the net to buy into a love of the replacement, with a variety of goods to enrich the empty emotional world." "Yiu Jianfen said.

Meanwhile, women's awareness of online shopping rights is relatively weak. According to China's E-commerce complaints and rights-protecting public service platform data show that in 2012 of the year's e-commerce complaints, male users accounted for 68.5%, and female users only 31.5%. When the rights and interests of female users are violated, more choices are made for settling and silencing.