Women's Shopping website What is your future

Women's shopping site at present, the whole BTOC shopping site, women's shopping market share is huge.

But why not a woman on the scale of the shopping site, the simple answer is no VC cast this field. But I'm talking about the experience of running ishop for a year.

According to sales figures show that 2008, the National Apparel Net purchase volume is expected to be 17.11 billion yuan, accounting for 6.3% of the total retail sales, women's/men's marketing ratio of 4/1. Market segmentation trend and market expanding speed together to become the opening of the 2009 Apparel network shopping Market, The future women's market also has a very long period of rapid development and huge future development space.

The current supply chain and logistics, integrity system, marketing expense is a short board that puzzles all BTOC sites. PPG-type Web sites rely on a single product to reduce the reliance on the supply chain, the funds are used in sales marketing. But this kind of light company's model looks very beautiful, even many writer thought that the light pattern will be the BTOC success condition, but this is the concept which is fooled. Product single is to bring the convenience of the supply, but inevitably also brought many shortcomings confused marketing strategy and brand strategy. Product almost no update, clothing paragraph color single, relative to the sales crowd is too limited is the pattern around the bend.

The future of the industry will be determined by the ability of the buyer's market to discuss the future of the BTOC website with the product model. We can only say that everyone has been fooled, the product of a single will bring price war, PPG now tee sell 29 yuan A, how to take such similar sites. VANCL also with the strategic transformation, it is not difficult to see the clothing of the light asset business thinking in the strategy is not wrong, but because the industry threshold is low, price war is difficult to avoid. It is hard to be a tough environment in China, where light asset companies have evolved into a capital-level exposition.

Compared with the conservative consumption attitude of male consumers, women's perceptual knowledge of Internet brands and their tolerant attitude towards products have promoted the continuous heating up of women's websites.

"Sell women like PPG" is not a dream, the essence of E-commerce is not standardized. In particular, the nature of retail e-commerce and traditional business close to the end of the shop is a channel, a smooth shopping, one can accurately collect customer demand, one on the plane to achieve 10 large shopping malls of the total number of products. If clothing enterprises online under the women can be large-scale sales out, then, according to the current trend of online shopping development, perhaps soon, we can see a like "ppg like to sell women" E-commerce platform appears. All the concepts are taken to see, online women's price if lower than the traditional stores, sales than ordinary shopping malls, newer than brand apparel, even the first stage of success.

How do you do a woman shopping site?

To foreign websites operating mode to see more models, quasi-inventory, excellent service is the mainstream

The network is also providing female shoppers with new features that traditional shopping cannot do. The service reflects the changes that internet retailers have made in selling women's products.

From the traditional sales channels can be seen, for fashion apparel, especially women, many small clothing stores are the main channel to take goods. This also explains why Taobao so many shops can share so much clothing purchase demand, but at the same time, this platform can converge so many, very characteristic, personalized clothing products. Cultivate a large group of online shopping fans

The essence of women's network sales is the same as the essential meaning of traditional women's marketing, that is new, fast and many. Popular new, product line update fast, style rich and diverse. This is the Independent Women's network direct marketing platform must follow the three principles. Looking for a unique market positioning, analysis of different user characteristics to meet the Midwest and non-town shopping consumers. Analyze different consumption concept, different consumption ability and consumption behavior, provide products and services that can bring surprises to consumers

Because online shops tend to look for efficient ways to sell, easy to ignore women's favorite products. "The network should not focus too much on the shopping experience, should not do some cosmetic, but should let people have a happy shopping experience, the network can turn shopping into a form of entertainment." ”

Finally, the pioneers of our first group of women's apparel websites want to accurately study the market, seize the market demand, break through the existing BTOC barriers, grasp the pace of the capital market, perhaps spring is not far. (The above words have a paragraph of the copy peer thought)