World Network business: Online rapid growth of mother and infant blowout period has not been

Each business site (infant milk powder, diapers, baby lathe) The number of goods, whether online or offline, the mother and child market is far from the industry's blowout point. Along with China's demographic dividend, the market's consumption potential will continue to be released.　　For the mother and child type of business, the most important thing is to use this time difference to enhance the product brand and quality. Cao Wenjun July 7, after two months of registration audition, by the World Network Business magazine held the first big explosion of electric business finally landed.　　The competition, a total of 9 electric business enterprises into the semi-finals, the final Jiangsu, the Princess of Culture and Creative Industry Co., Ltd. and Xinjiang fruit industry Datang Silk Road E-commerce A bit of the company to stand out, and will be in the September 10 network business conference to obtain "Top ten potential network business" title.　　In the subsequent electronic business explosion--the maternal and infant Industry trends forum, Taobao mother and child type of small two Blue Qin, October mummy electric director Zhengmong, wooden play family Wolf, Hape Executive Vice President Zhou, Chen Naiyong, general Manager, and so on line on the mother and infant industry current situation and issues discussed. In fact, in recent years with the birth boom, golden pig baby, Olympic baby, as well as this year's Dragon baby, combined, the current Chinese 0-6-year-old infants and children in about 100 million people. Taobao small two Lan Qin pointed out that the 2012 maternal and infant industry market capacity is expected to be in 500 billion of the share of the day cat (micro-bo) mother and child category 2012 1 ~ May year-on-year Growth table also seems to prove that the mother and child industry is experiencing a high-speed growth stage. Map: Tmall Maternal and infant category 2012 1 ~ May year-on-year Growth Chart Therefore, it is predicted that in 2012, China's maternal and infant market will be blowout phenomenon.　　But Taobao mother and child category small two wood but think, as early as 2002, with the baby boom, the mother and child market has been more and more people value, now the mother and child market is far from saturated, the market capacity will continue to release. Whether online or offline, the mother and child market is far from reaching the industry's blowout point. Along with the beginning of the pregnancy, has become accustomed to online shopping on the line, and gradually became the line of mother and child market consumption of the main force.　　In this forum, we also see some new trends in the mother and infant industry. Baby supplies: Brand of collective online as the largest consumer mother and child platform, the cat on the infant standard products baby milk powder, diapers and baby lathe goods quantity is much higher than other consumer websites, according to a Amoy data show: Can See, The combination of diversity and quantity of commodities not only provides consumers with more choices, but also the standardization of commodity channels provides a guarantee for online shopping. "Milk powder, diapers, such as just needed goods for the brand and quality requirements relatively high, so the brand in this market occupies an absolute advantage." In the day cat, this kind of brand must have the brand authorization or through the agent to come in.　　"Day Cat mother and child category Nanland said." Mother and child now the main purpose of the brand, such as help Pampers, Mummy baby, such as a few large diapers, the United States, praise, Wyeth,Flying cranes, New Yoan and other milk brands have been established in the Cat flagship store, and their flagship store for the position, brand promotion.　　Although offline brands are collectively online, but in the mother and child products, and did not form a monopolistic brand, to milk powder as an example, the regional brand still exists. "Consumers in the days of the cat purchase of milk powder brand has regional differences, such as in the north of the two or three-line city, domestic milk powder is more popular, and in the coastal city, foreign brands of milk powder will sell better." But we also see a trend in three-tier cities, foreign brands of milk powder is also beginning to be accepted by consumers.　　"Wood said. In fact, consumers in the choice of baby products, the first consideration is safety, and baby supplies relatively difficult to replace, so only after the selection of a brand, consumers will consider the price of goods.　　At present, the cat on the sale of baby goods prices generally below the line of about 10%, the formal channel plus price concessions, but also consumers prefer online shopping for another reason. "Although we have more advantages in the channel, but brand and agents will also consider online and offline price balance, online prices will be favorable, but not significantly reduced."　　Wood told the World Network business.　　Children's Wear: breakdown category along with the Chinese population of the fourth peak to bring the "baby boom" and as a "basic necessities," an important link, children's clothing has been a business as the goal of the "last piece of cake."　　2012, under the line of major brands have "nuggets" children's wear industry, not only the international famous fast fashion brand Zara,h&m introduced children's wear series, the domestic clothing brand south of the cloth, seven wolves, anta, marching together, foreign trade apparel Bermuda, Fank and Mai Lin, also will be children's clothing as one of its main business.　　The traditional brand online children's wear series illustrates the huge opportunity of this industry, online, 2012 days of cat children's clothing category to maintain 200% of the growth, but also confirmed the children's wear industry online huge growth space.　　Unlike the baby supplies category, brand Monopoly Jiangshan, online children's wear category, can be described as the traditional brand and network original brand equal, both Balla, Dr Frog and other traditional brand management "whole category", there are green boxes, salsa, such as the network brand management "small subdivision." Although the online children's wear market is constantly optimistic, but so far, the day cat children's wear platform has not been particularly strong brand. "Children's wear brand online under the real big name is not actually on the line, which actually gives the network original brand more opportunities."　　"Wood said. and the network original brand how to excavate children's wear market, still need to do a good job of deepening and style of category.　　And Balla, Dr. Frog and other offline brands to do the whole category, network brands are more inclined to fine classification, for example, some brands focus on Princess Wind children's wear, there are hoo such brands only do denim children's wear. "Maybe a few years later, in the days of the cat can also grow into children's clothing network original brand, it all depends on what kind of ideas these businesses do brand."　"Nanlan said.　Early education market: Toys first with the standard of living mentioned, in meeting the basic necessities of life, more and more parents began to pay attention to the children's early education, and the line of early education institutions of the hot also in the industry to prove the potential.　　Cat's mother and child platform is also trying to introduce early education institutions online, through the line and offline wall, but because the early education institutions generally more regional brands, the quality of service is difficult to ensure that the final attempt to end the failure.　　Despite the frustration of early-education institutions, the toy industry has dug up early education hotspots and found a suitable path online. In the toy market core consumer--0-6-year-old children, this set of hands-on, brain-integrated early education puzzle toys gradually become the new favorite of parents.　　Early education puzzle toys of High-tech content brought about by the high value-added also become the strategic focus of toy businesses.　　In the day cat, the toy market unification entrance and the standard relatively avoids the offline toy profession the chaos, also guarantees the online toy profession the healthy development.　　Online, or has become the toy industry to break the dilemma of channel integration, the best platform to cultivate consumers. Maternity attire: Control Limited window of opportunity in the vast majority of people, maternal and infant industry of maternity products, it must be a very small market.　　2011, the domestic maternity wear well-known brands-October mummy's brand sales reached 600 million yuan, accounting for the entire Chinese maternity market 20% of the market share.　　Different from the general maternity brand Marketing means, October mummy to CIM member marketing point as the entry point, integration of maternity wear, pregnant women's entertainment and maternity counseling and baby series of these four sections. "At the end of last year, we launched two app Store in a row, one is the ' October mummy pregnancy calendar ', which is suitable for mothers who are preparing for pregnancy; the other is more entertaining, and after everyone shakes for a while, it will shake out the baby or boy of our own home. "Zhengmong said.　　In fact, October Mummy is through this kind of entertainment to crawl the "expectant mother" heart. 2012, October mom Sprint into Taobao billion club, to build Taobao "three high" flagship store, that is, high quality, high profit, high customer price.　　In order to achieve this goal, Zhengmong admits that in the October mummy is brewing through market mergers, industry cooperation or a combination of different industries to extend the product line. In fact, for a relatively short window of opportunity in the maternity attire industry, how can the consumer after the pregnancy, continue to maintain customer stickiness, repeat the purchase rate, industry cooperation and the combination of different industries is undoubtedly the best choice.