World Network Business Xu Wei: E-commerce must be redefined

"What is E-commerce?" It's easier to calm people down in winter. Recently, the domestic well-known E-commerce professional media, "The World Network Business" executive editor Xu Wei Blunt, 2011 years, the rapid cooling of e-commerce, winter theory. "The whole industry has come to a time to rethink and redefine itself." Xu Wei analysis, China's E-commerce market is showing a unique "polarization" phenomenon. On the one hand, Taobao is the representative of the online retail platform for rapid sales growth. February 27, Taobao external release, 2011 Taobao daily turnover of up to 4.38 billion yuan, more than Beijing, Shanghai, a single day of retail sales and the increase of 300%. By the end of 2011, the maximum number of independent visitors to Taobao more than 120 million people, a year earlier than the same period of 120%, the equivalent of our total Internet users one-fourth. On the other hand, is to buy and independent of the main E-commerce platform, have fallen into the near-death of the cold. About the "shutdown", "Offline", "divestment", "layoffs" and "IPO postponed" the cold, sweeping the domestic e-commerce market. Group purchase site destruction faster than the rise, handle nets to the United States listing plans to collapse, MSN Mall has a product network closure, Fank to the U.S. listing plans to postpone, high peer multiple sites are closed to layoffs. Suddenly, "Winter" became the hottest topic in the electric circle. What does it mean to be cold and hot? Are they all electronic commerce? In the past, people pay more attention to electronics and think that new technology channels can solve all problems. Nowadays, the role of Internet technology in the whole electronic commerce market is causing people to recognize again. "World Network Business" magazine executive editor Xu Wei told reporters, from China's E-commerce development 13 years of history, the industry has faded the gorgeous electronic cloak, and gradually reveal the core of business itself. "What we are going to do now is to compare the electricity quotient with the traditional business, and let the electric dealers see what is the most essential thing in the industry." It must not be the so-called technology, the so-called innovation but the oldest law-low buy high sell. "The reporter learned that, as the most authoritative e-commerce industry media," the World Network Business "will be launched in March," I World Network Business "(i.wshang.com), the platform will focus on E-commerce practitioners to provide a selection of online retail knowledge. "We believe that the essence of e-commerce is online retailing and everything that happens around online retailing." "I World Network Business Project leader Zhang told reporters that this is the first" crowdsourcing "form of content and service sharing platform, as of now, has invited to the domestic electric industry top 36 think tank to join the invited author team. In Zhang's view, the convergence of valuable content and ideas is only the first step in the development of the platform, the future is for the domestic E-commerce practitioners to provide open social space. "Sharing and holding a regiment, is what the electric businessman should do now--sharing calm, not let the market bubble carried away, holding a regiment to keep warm, not let LSC confuse the market."