Wu in a meeting to talk about doing O2O experience

November 1 News, handle Nets founder Wu recently in a meeting to talk about doing O2O experience, and share the O2O industry to do three blood and tears lessons.

Wu points out that there are 3 different orientations in O2O entrepreneurship:

1, high-frequency secondary business can win low-frequency times. such as the aunt to help clean the high frequency, and repair air-conditioning is low-frequency times. Aunt help to bring air-conditioning services to customers easy, on the contrary, the probability of success is low. High-frequency and low-frequency Two competition, the outcome is obvious.

2, High-value things can bring low value things, the contrary is not tenable. It is not easy to bring a real estate transaction by coffee consumption, but it is relatively easy to drive some low-end consumption by a little bit of high consumption.

3, pay attention to the younger generation of users. The most obvious example is the first one, then the third, and then whenever, in this order. The typical example is that this generation of people with MSN, but after five years, all become QQ.

Wu said, starting from 2009 to do O2O, the above three points is their own blood and tears of the lesson, are paid tuition fees. summed up to share to everyone, is to hope that everyone in the entrepreneurial time as far as possible to less take these detours.

Handle founder Wu is a continuous entrepreneur, has founded a real estate site Focus Network, Group Purchase Web site, O2O corporate beauty, and now is a selling house site of the founder and CEO of the United States and Australia, but also e-commerce and O2O practitioners.

Wu in the Internet industry is the most famous is the founder handle, handle has led the whole domestic group buying industry development, however, the handle finally defeated in the industry competition, Wu from the team out, handle not long ago was also investors sold to the traditional enterprise Grand three cell.

The following is the handle founder Wu on O2O content sharing (the article is authorized by himself):

I want to talk about the law of O2O Entrepreneurship.

First, O2O this tuyere has just begun.

We now see O2O services, are relatively high frequency, a small amount of service. For example, Aunt help clean, 10 dollars 1 hours, if this aunt is not good, the next change. Drop a taxi, this driver can't, I change another one. Carving Ye's Beaver House, the fingernail did not draw good, change another to repaint.

However, the real core of O2O is the use of mobile Internet methods, technology and thinking, more and more profound changes in traditional ideas.

O2O core is to share the economy, is the peer-to-peer economy. The so-called Peer-to-peer economy is to remove all the intermediate links, only to serve the people and the people who enjoy the service.
For example, a veteran car repair specialist and a third generation are also more likely to succeed. Why not? These two people think differently. To do a car repair shop, is a simple repair, or directly to the home service, this form may not now look, but if the brand strong to a certain height, it is not the same.

Customers pay how much money, technicians get how much money, spare time can do other, but also make a lot of money. However, the veteran car repair expert, he has a series of things, such as promotional brands, promotion stores. He has a lot of resources, such as 4S shop, car beauty, customers come to his platform, a series of business can be done.

In the long run, after three years, it must be a success. Why not? Because there are too many links in the middle of the second model, there are too many factors to control.

For example, if you use someone else's service, and the brand is yours, someone will find a way to pull the user into his area. Another point, the user paid 200 yuan, you 100 dollars to yourself, 100 dollars to serve the boss.

If the price war, the user only 100 yuan, your so-called platform is out. The fundamental reason for this failure is that the model is not correct, and the two P in this peer-to-peer model is not the final p.

Second, in the entrepreneurial process there are three different directions, you have to choose the right.

1. High-frequency business can win low-frequency times. For example, Aunt Help cleaning is high-frequency, and repair air-conditioning is low-frequency times. Aunt help to bring air-conditioning services to customers there easier, Aunt said: "Your air-conditioning is also dirty, to help you clean it?" This can be brought into the air conditioning service. Conversely, the chances of success are low. High-frequency and Low-frequency Two if the competition, the outcome is also very obvious.

2. High value things can bring low value things, the contrary is not tenable. I had a colleague who made a big real estate café and wanted people to do the real estate business with coffee.

The result was that his coffee-drinking house had not been sold. He also opened a laundry in the neighborhood, and put a lot of discount coupons in the café, which resulted in a lot of people coming to the cleaners.

Therefore, it is not easy to bring real estate transactions by coffee consumption, but it is relatively easy to drive some low-end consumption by a little higher consumption.

Again, for example, to give you a cabinet of people, to introduce you to the decoration of your home are all installed down the people, this success rate is low, and help your home to do the decoration, introduce a cabinet of the success rate is higher, this is the same truth.

3. Pay more attention to the younger generation of users. The most obvious example is the first one, then the third, and then whenever, in this order. We this generation of people use MSN, but after five years, all change QQ, now MSN also has no. The majority of mobile internet users are in the group.

From this point of view, Aunt Help to do very well. They do not do a monthly nanny, a monthly nanny are tall people want, but the children, a bunch of it male, home is really too dirty, they are too lazy to clean, forget, this hour please an aunt to clean it. These children are coming to think today, today suddenly have free, hurriedly about, immediately come.

Aunt Help is to this temporary about, temporary to the crowd cut, the market is up. On the contrary, it is not successful to do the monthly subscription alone.

The three points I have just mentioned are the lessons I have been doing O2O blood and tears since 2009, all of which are paid for by tuition. summed up to share to everyone, is to hope that everyone in the entrepreneurial time as far as possible to less take these detours.

Another point, also a special bull in Silicon Valley said a word, and my view is very consistent: the core of the internet is to mediate, to make information more transparent. O2O platform to be truly successful, don't expect to earn money from the beginning. Drops a taxi actually does not make money, also pastes the money, the Aunt help is also good, does not have the money, but also does not make money, the Beaver family Nail is also does not make money.

Platform does not collect money reason is very simple, the aunt earns 10 yuan an hour, the platform received 5 cents she does not do. The final result, your platform to earn that 5 cents, there must be another person out to say I earn 1 cents, out of the third person, said I don't have a penny. So you want to make money from her, especially hard.

But where to earn money, it must not be in the circulation and information matching link, but in you can produce value. I think aunt help is very clever, what do you want to do behind it? Want to do a centralized dry cleaning shop.

There are so many dry cleaners that the machines are idle and make them into factories. This will revolutionize the dry cleaners and give it more efficiency, and if it really gives value to the user, it's likely to earn money. The core is to produce value, but also to produce fast enough, lasting long enough.

Let me give you a few more examples which may be easily understood. Apple's idea is to experience that the mobile phone is supposed to have the Internet user experience. To achieve this concept, it is necessary to give it a traditional hardware.

The value is on this object, the Apple phone. So we now understand why millet to do mobile phones, because it does not do mobile phones, MIUI value is not reflected.

This is actually the other aspect of O2O: to make your service quality, service brand and service concept hardware, after the hardware, you can realize its value.

To realize the profit on the platform, you must have some added value, that is, "wool out of the pig". In fact, the core is to give users the value of the service, grafted on your huge flow of the platform to achieve value.

Third, it's also important to think about what your company is doing.

Single product that era has passed. In the past, we can not do DVD machine, this is the 1997, 1998, Wanda, the St have no capital. At that time out a lot of pirated VCD discs, TV programs are not good-looking, everyone likes to watch the disc.

So as long as you can 1000 of the cost of the VCD machine saved out, you can sell 4000, and there is no big company, is a big truck into the family courtyard inside to sell, in a moment sold out. They are basically one months to make a round, is to buy parts to save up, one months to make a round. The first million Lida, the wealth of the division is so accumulated. At that time called product economy, but that era has long passed.

Now the Internet companies, the founders actually do is research and development, create new products and services. It's like a "machine" that includes you, your employees, your deputies, and a bunch of software.

What is the purpose of "machine"? For example, Aunt Help, is able to keep these aunts cleaning, cleaning more and more clean. The founder of Aunt Help is an engineer, a technician, he often with aunt to clean, many details are his research out.

He studied what kind of knife to make the floor more clean, what kind of steel ball can be brushed when the brush is very clean, and do not make the bowl broken.

The founder should have such a mechanism: people + technology + platform, can make your service continuously improve, continuous success, so entrepreneurship is not a point, but a long-term process. When your "machine" continues to create excellent service, efficiency is higher than others, it will win.

In this "machine", the founder has to play a big role, generally accounted for more than 50%. This, we also have to admire jobs, when he left, the apple "machine" is still very efficient. and Microsoft, Bill Gates when the CEO, Invincible, no company can beat him. Why did Microsoft not hit Google at the end?

In fact, Bill Gates found: The problem of solving computers is not so important to human beings, to solve some of the problems of poverty is more important. So, when Gates went to charity, Microsoft couldn't. In Microsoft's "machine", Bill Gates took a big part.