Xiang-E change body: Cook play Big data is "stupid" or "cool"?

Xiang-e sentiment abandoned catering industry, competing for large data, claiming to use the Internet thinking to transform radio and television, staged the business of the year the most can not understand the transformation. About founder Mengkai, some people said he moths, some people said he was desperately, but his response is: You say I stupid, actually don't know how awesome I am.

Xiang e sentiment Chairman Mengkai in front of uniform four mobile phones.

"Yesterday I had a matter, because the minister is not here, we have to postpone to the weekend, and then I will tell you the time." ”

"I wonder if this grandson went out yesterday and it's going to happen, you tell him." ”

Micro-letters, text messages, telephones, sitting in front of us in the Mengkai of different mobile phones frequently switch between different applications, so it is difficult to have a whole time with him fluent conversation.

Over the past year, Mengkai has been unusually busy. The tense atmosphere is still in the mood of Xiang-e. As once the "private dining first Share", Xiang e sentiment announced will completely peel off the catering business, transform into large data and internet enterprises, and too drastic transformation caused the catering, the Internet and the capital market wide doubt.

Many people sneer at Xiang-E and Mengkai: Cooks do not study recipes and have large data. It is really hard to imagine, a catering business, within a year from the food and beverage jump to environmental protection, film and television to large data, this seems how unreliable. In particular, Mengkai also ordered the joint venture Shenzhen Love cat harvesting the fast-sowing part of the staff, the fast-sowing situation, you know.

If Xiang-e sentiment is not a listed company, it will fail directly. "To accept this exclusive interview, Mengkai lamented the environmental changes faced by high-end catering, has made him no way to go," what is called Doom and then born, working mentality will not do this transformation. ”

2013, Xiang-e sentiment in the catering business, a huge loss of 564 million yuan. This year, Hunan and Hubei have been closing the situation, the sale of assets to maintain performance, and eagerly seek to bear the future, to win the confidence of the capital market http://www.aliyun.com/zixun/aggregation/38794.html "> main business." Mengkai first in the public catering, environmental protection and film and television industry increased investment, paid a lot of tuition, finally found the "last straw"-Big data.

In April, he joined the head of the Chinese Academy of Sciences in charge of the work of a multi-year friend, and quickly reached a series of collaborations. In order to reduce the transformation resistance, Mengkai will "clean" the board of the Xiang-e affair, all the directors who are related to the traditional catering business are eliminated collectively.

Though full of absurdity and uncanny, the transformation drama of Xiang-e situation is in real and tenacious stage. Announced with the Anhui Radio and Television Information Network Co., Ltd. reached the value of 1.5 billion-2.5 billion yuan in cooperation, Xiang-e sentiment originally fell and began to share prices, and even a continuous trading market, had to suspend because of the price of a different move.

Mengkai to the Economist, Xiang-e situation (will be renamed in the Branch Cloud Network) has the technical background of the Chinese Academy of Sciences and the upper level of resources, will be network security and radio and television Internet of the "national team." In short, this is a "steady earn no compensation".

Even so, he is still slashing "critical", and few people can identify and determine that he will make a difference in such a different field.

Mengkai is bold, arrogant and full of words. Large data, Internet, network security concepts such as Taoyuan fairyland in his mouth, but when it comes to the profit model, division, financial situation, and so on, he also to the listed companies, such as the announcement of the reasons refused to answer.

This contradictory state reflects a founder's struggle, confusion, maneuver and determination in the face of a great crisis. Mengkai's situation and choice is not bad, but the whole high-end catering industry facing the common dilemma, Qiao Jiangnan crisis, all poly Germany, small Southland, net ya also face the pain of transformation. Mengkai is only one of the most drastic and most decisive.

Can Xiang-e love tide over the present difficulties? Directional additional success, it will be in the radio and television large data on the road running, or halfway? No one can give a definitive answer. "Chinese entrepreneur" reporters through in-depth interviews with Mengkai and Xiang-e intelligence executives, departing employees, partners, rivals and even radio and television experts, try to sketch the helm's mentality, transformational thinking and possible outcome.

Transition distress

Just two years ago, Mengkai was an entrepreneur with an ambition for catering. At that time, Xiang-e sentiment revenue reached 1.2 billion yuan, all from the Xiang-e love store, "We give ourselves 3 years, the output value must reach 10 billion yuan." Mengkai at a press conference.

Results 3 years later, Mengkai personally will be the Hunan-Hubei food business stripped out of listed companies.

This is indeed a helpless move. The central "eight regulations" like a hurricane, the impact of the entire high-end catering industry, the Chinese Cuisine Association released the 2013 China Food Market Analysis report showed that the 2013 national high-end catering serious setback, the limit of food and beverage enterprises above the first negative growth in recent years. The main official consumption of the Hunan-Hubei situation is the most serious frustration, nearly half of the stores shut down.