Xiangdong response to the rumor of separation, 360 again Long march

Every day 9:45 A.M., is located in the Jiuxianqiao 360 mansion busiest time, and the CBD financial industry suits different is, here waits for the elevator staff most appears young and is immature. It is such a group of people, in the face of the internet age trojans, viruses, rogue software, phishing Web page, such as the diversity of security threats, the Internet is the way to solve the problem of network security, creating a miracle.

Xiangdong is a member of this group, as the 360 president of his simple jacket and date red cotton shirt, like smiling, unless overtime too late, he will not be late, always on the 15 floor in the office before 10, the usual 10 years.


"Security" is the core value of 360 construction


"Do you see any sign of separation?" "Xiangdong to the economic reference newspaper," said including the current start of a high-profile Internet hardware, from home guards, child guards to 360 routers and mobile phones, and so on, perhaps many people do not understand why 360 of such a security company must jump into the early already fierce competition in the Red Sea of commerce. From this, some people wonder if we are adjusting the company's strategy and direction? Not really, we have always been on an intrinsic line forward, but in different times according to different circumstances, give ' security ' to different connotations. ”


in the nearly two-hour interview, "Security" is undoubtedly the most mentioned words. As one of China's largest Internet security companies, whether it is safe search, anti-virus, or gradually penetrate the security of the mobile phone hardware, in Xiangdong view, "Security" is the core value of 360 construction.


in his view, with the advent of the interconnected world, all the hardware will be intelligent, all intelligent hardware will be networked, including home cameras, cars, that is, we say the car network, the Internet of Things, intelligent medicine, portable equipment, future pacemakers, etc. Only solving the problem of Internet security does not solve the security problems of these hardware.


and 360 is doing is to radiate into this field to do security. "We want to be promoted to another level--as long as it gives users a sense of security in 360, we're trying to create a sense of security and security for our users." ”


This is another 360 long march. Since last year, 360 began to penetrate gradually into the hardware field, in addition to the introduction of the portable WiFi, Zhi, children's hand ring, safe route, such as intelligent hardware products, the beginning of this year, 360CEO Zhou in the annual meeting revealed that 360 will split hardware team to Shenzhen, began to accelerate into the hardware market


Xiangdong says smartphones can be called "the sixth organ" of all things interconnected, and the future of smartphone security is not only about the personal information of mobile users, but also about banks paying even to some of the apps that control smart hardware. In the future, the mobile phone will become the target of hackers, once the hacker control, it is likely to attack bundled on the phone car, pacemakers and other intelligent hardware, this crisis is our life security. "A fast-moving car, once hacked, could lead to the destruction of the car, which is much more serious than the security consequences of surfing the Internet in our time." "Xiangdong hope that by making his own safe cell phone, the combination of security software and smartphone operating systems allows users to get a safer smartphone while also making a security demonstration that exports security technology to more handset makers," so I don't think the phone is the Red Sea, even though smartphones have done a lot, But from the space of innovation to see, in fact, still a blue ocean. Sales determine everything, we have the confidence to the user to bring the ultimate experience, but also have the confidence to become the first smartphone group leader. ”


a single selection


"I've never had a choice, because you have to do more than the election must be the worst, because you choose to make a choice, you will choose to see clearly, but good or bad can be seen is often the immediate interests, but will ignore you see unclear future. Xiangdong told reporters that under a single condition the choice must be correct, because there is no other choice.


He says choosing to be an entrepreneur is something he decided to do earlier.


What we do not understand is that, when the cause of brilliant, old Qi but chose to resign business. Rengeyouzhi。 Ten years later the Xiangdong answer is still simple.


in the old Qi view, he is undoubtedly a lucky person, career to a lot of people are means of survival, few people can choose an interest and hobby of their own things and always adhere to, and into the enterprise to do an entrepreneur, is his biggest interests and hobbies.


"The Internet is the future, and it was the first time after the internet bubble burst bottom, for entrepreneurship, is undoubtedly the best time." Xiangdong told reporters.


Because and Zhou two very early is a good friend, coupled with the recognition of Zhou 祎 personhood, let him in 2005 decided to partner identity, founder 360, and jointly created the Chinese network security kingdom. "If I had not zhou this boat when I went into the sea, I might have drowned." "Talk about your good partner Zhou," Xiangdong said.


"At first we rented an office at rain-Lin mansion, that office more than 30 station, less than one months full, and then rented a warehouse, the warehouse into office, not long and not enough to use, we are outside the warehouse to take a temporary house of tin, and then not enough, We rented a house in a mountain resort in Huairou for a closed development. Recalling that history, Xiangdong told reporters with a smile.


, like all Internet startups, was a tough time. As the most money-burning internet industry, you don't know when to make money. "Holding the investor's money in hand, a penny must be saved, because there is no money, even the table to be everywhere." Xiangdong said.


began in 2009, as security defender software users began to increase, plus antivirus software sales rose, the start-up company began to appear a few billion a year of profit, and 360 of revolutionary decision-making at this time produced.


"If let us become a rising anti-virus company, I think whether the investors or our employees will not be recognized, we have to do is a safe internet company." Gongliu told reporters that at that time, 360 did fall into a tangle of dilemma, on the one hand is thriving anti-virus software business and advertising revenue, on the other hand, the company began to set up a free and safe strategic thinking.


want bread or the future? Gongliu told reporters that this at the time of the company and investors have caused a lot of differences, before and after the discussion of a quarter to finally agree-antivirus software free, and cancel all ads.


"The real transformation into an internet company that's when we chose the future." "Xiangdong said.


For Xiangdong, 10 years later today is undoubtedly the best choice of verification. As one of China's largest internet security companies, according to the March 10 of the Four seasons, as of December 2014, 360 of the company's PC end of the monthly active users reached 509 million, 360 product user penetration rate of 96.1% 360 of the main mobile security products, the total number of smartphone users reached a record high of 744 million people. 360 Security Browser Monthly active user number of 361 million people, user penetration rate of 68.1%, in the domestic browser in a leading position 360 people the starting page and its child pages have a daily average of 132 million visits per person and an average daily click of 685 million times; search engine with independent intellectual property rights has more than 30% market share.


"If we had been selling antivirus software at that time, we wouldn't be selling a great internet company today." "Xiangdong to the economic reference newspaper reporter said.


"The greatest enemy is himself"


in the old Qi view, the achievement of a great enterprise, the biggest enemy is actually himself.


"There is no company in the world to live forever, no immortal person." Therefore, the company must be developed to the top of the time began to decline, this is the law of nature, a company longevity or short-lived and the company's values have a close relationship. "Gongliu told reporters that a giant company's values and social values are consistent, it can live longer, if its values and social values are deviated, it is short-lived." "We see a myriad of giant companies on the market like meteors, and as 360 of such internet companies, providing security for users is our values and mission, and 360 need to stick to it." ”


well-known, in 360 of the company's growth trajectory has been accompanied by doubts and challenges, the list of competitors from rising, Kaspersky to Tencent, Baidu and other industry leaders.


face these ubiquitous difficulties and challenges, Xiangdong seems very indifferent. "A business is like this, you do not experience the wind and waves, the growth rate is too smooth, then you come quickly, pour quickly, on the contrary, if it is every step can overcome great difficulties, then once grow up will be a strong." "He recalls that in 2012, when the search for 360 was launched, he was hit by a strong counterattack from the search giant and even sparked a war." On the other hand, the attack from the competitor will make the interior very united, and urge you to do better.


"Does one company have these two to grow?" Together, the product and strive for excellence, which may be more than how much money you send bonuses, the number of consultants hired to bring much better results. Our search for more than two years changed the entire market, the share of more than 30%, breaking the internet world's ' 721 ' curse. This year, we have to hit the mobile search, despite the late start, but our team is full of confidence. He told reporters that in such a young company, every employee in the heart of a fire, all want to change their fate, want to make a point, and this time as a manager, need to do is to give them opportunities.


Many people who are familiar with Xiangdong know that he loves and knows how to use it, especially the person with personality. "People who have personalities show a desire for their own future, and such people are more likely to succeed." We are old, and there is no room for imagination until we create the future. We have to look for younger people, so we have recently advocated the reuse of people within the company. ”

The "second Spring" of
360


eight o'clock in the morning to get up, before 10 to the company, the evening 12 o'clock to one o'clock work, before the two o'clock in the morning sleep, in addition to like to drink tea, old Qi hobby is not much, because it is northerners, occasionally in overtime after the meeting, he will let the Secretary to his point on a bowl of noodles.


"The value of an enterprise is embodied by the joint efforts of the staff, I think as a manager, his role is to give the staff a backbone, no matter how many companies are facing storms or difficulties, can give them enough security." ”


and the upcoming second Decade, in Xiangdong view, is undoubtedly the 360 take-off of the "second spring." "I think the next ten years have a greater chance of 360. Gongliu told reporters that because the security of the space is large, if the previous security is only a computer on a PC, plus the Internet access to a Web page, now it seems that the internet has been deep into all aspects of our lives, and the need for security will also show an explosive growth.


An example, "I attended a forum of unfamiliar users, a group of children on the mobile phone security concerns are more than 90 points, because many children's mobile phones are bundled with bank cards and all accounts, if the mobile phone security problems will suffer huge losses. ”


Although many manufacturers have been independent of the development and application of security software, but in the old-Qi view, with the social security of the importance of increasing demand, professional, effective security software will stand out, and this will be "360 development of the second spring."


"Internet security, the most we are facing is a Windows operating system, the Android operating system and the iOS operating system, you use a software program, a standardized software can solve these intelligent terminals security problems." But in an era of interconnected things, there is no standard solution to security problems, such as a pacemaker and an ECG monitor that cannot solve security problems with a standard solution. Gongliu told reporters that the next step, 360 in the area of security, is to innovate an open platform, so that every intelligent hardware can become a member of this open platform, professional security companies and these hardware manufacturers together, to provide a future security and intelligence of all things interconnected society, the formation of a huge industrial chain.


"360 of the future is not the ' largest Internet security company ', but to become the largest ' secure Internet company ', on the basis of security to build Internet value-added services. "Old Qi told reporters that next, 360 will adopt multi-brand strategy, 360 would use external investment, internal incubation two ways to maintain the company's products in the perfect degree and vitality."


"Originally Kun had a crosstalk, with a gun behind Chase, everyone ran to Mount Everest." Now that you're running a business, you do have countless powers, there are countless guns against you, fall back, do not live to die, in my personal life ideals, must be made to society has great value of the Internet company, to achieve this ideal can not die, must be in the main battlefield, that must move forward. "Xiangdong said.

for Xiangdong, 10 years later today is undoubtedly the best choice for verification. As one of China's largest internet security companies, according to the March 10 of the Four seasons, as of December 2014, 360 of the company's PC end of the monthly active users reached 509 million, 360 product user penetration rate of 96.1% 360 of the main mobile security products, the total number of smartphone users reached a record high of 744 million people. 360 Security Browser Monthly active user number of 361 million people, user penetration rate of 68.1%, in the domestic browser in a leading position 360 people the starting page and its child pages have a daily average of 132 million visits per person and an average daily click of 685 million times; search engine with independent intellectual property rights has more than 30% market share.


"If we had been selling antivirus software at that time, we wouldn't be selling a great internet company today." "Xiangdong to the economic reference newspaper reporter said.


"The greatest enemy is himself"


in the old Qi view, the achievement of a great enterprise, the biggest enemy is actually himself.


"There is no company in the world to live forever, no immortal person." Therefore, the company must be developed to the top of the time began to decline, this is the law of nature, a company longevity or short-lived and the company's values have a close relationship. "Gongliu told reporters that a giant company's values and social values are consistent, it can live longer, if its values and social values are deviated, it is short-lived." "We see a myriad of giant companies on the market like meteors, and as 360 of such internet companies, providing security for users is our values and mission, and 360 need to stick to it." ”


well-known, in 360 of the company's growth trajectory has been accompanied by doubts and challenges, the list of competitors from rising, Kaspersky to Tencent, Baidu and other industry leaders.


face these ubiquitous difficulties and challenges, Xiangdong seems very indifferent. "A business is like this, you do not experience the wind and waves, the growth rate is too smooth, then you come quickly, pour quickly, on the contrary, if it is every step can overcome great difficulties, then once grow up will be a strong." "He recalls that in 2012, when the search for 360 was launched, he was hit by a strong counterattack from the search giant and even sparked a war." On the other hand, the attack from the competitor will make the interior very united, and urge you to do better.


"Does a company have these two to grow?" Together, the product and strive for excellence, which may be more than how much money you send bonuses, the number of consultants hired to bring much better results. Our search for more than two years changed the entire market, the share of more than 30%, breaking the internet world's ' 721 ' curse. This year, we have to hit the mobile search, despite the late start, but our team is full of confidence. He told reporters that in such a young company, every employee in the heart of a fire, all want to change their fate, want to make a point, and this time as a manager, need to do is to give them opportunities.


Many people who are familiar with Xiangdong know that he loves and knows how to use it, especially the person with personality. "People who have personalities show a desire for their own future, and such people are more likely to succeed." We are old, and there is no room for imagination until we create the future. We have to look for younger people, so we have recently advocated the reuse of people within the company. ”

The "second Spring" of
360


Eight o'clock in the morning up, before 10 to the company, the evening 12 o'clock to one o'clock work, before the two o'clock in the morning sleep, in addition to like to drink tea, old Qi hobby is not much, because it is northerners, occasionally in overtime after the meeting, he will let the Secretary to his point on a bowl of noodles.


"The value of an enterprise is embodied by the joint efforts of the staff, I think as a manager, his role is to give the staff a backbone, no matter how many companies are facing storms or difficulties, can give them enough security." ”


and the upcoming second Decade, in Xiangdong view, is undoubtedly the 360 take-off of the "second spring." "I think the next ten years have a greater chance of 360. Gongliu told reporters that because the security of the space is large, if the previous security is only a computer on a PC, plus the Internet access to a Web page, now it seems that the internet has been deep into all aspects of our lives, and the need for security will also show an explosive growth.


An example, "I attended a forum of unfamiliar users, a group of children on the mobile phone security concerns are more than 90 points, because many children's mobile phones are bundled with bank cards and all accounts, if the mobile phone security problems will suffer huge losses. ”


Although many manufacturers have been independent of the development and application of security software, but in the old-Qi view, with the social security of the importance of increasing demand, professional, effective security software will stand out, and this will be "360 development of the second spring."


"Internet security, the most we are facing is a Windows operating system, the Android operating system and the iOS operating system, you use a software program, a standardized software can solve these intelligent terminals security problems." But in an era of interconnected things, there is no standard solution to security problems, such as a pacemaker and an ECG monitor that cannot solve security problems with a standard solution. Gongliu told reporters that the next step, 360 in the area of security, is to innovate an open platform, so that every intelligent hardware can become a member of this open platform, professional security companies and these hardware manufacturers together, to provide a future security and intelligence of all things interconnected society, the formation of a huge industrial chain.


"360 of the future is not the ' largest Internet security company ', but to become the largest ' secure Internet company ', on the basis of security to build Internet value-added services. "Old Qi told reporters that next, 360 will adopt multi-brand strategy, 360 would use external investment, internal incubation two ways to maintain the company's products in the perfect degree and vitality."


"The original Kun had a crosstalk, with a gun in the back chasing, everyone ran to Mount Everest." Now that you're running a business, you do have countless powers, there are countless guns against you, fall back, do not live to die, in my personal life ideals, must be made to society has great value of the Internet company, to achieve this ideal can not die, must be in the main battlefield, that must move forward. "Xiangdong said.