Xianpinaifu's place of burning money

It is reported that the current number of domestic app more than 500,000, in the mobile Internet high-speed growth of the wave, almost all entrepreneurs will think that mobile applications will become a future mobile internet import one of the important. But at the same time, the vast number of apps that have been spawned are mostly below the subsistence line, with about hundreds of apps disappearing from people's phones every day. In other words, most of the apps may never have been seen in people's eyes.

Open the most well-known domestic market, such as 91, Jifeng, Android, wood ants, and so on, we will find, whether the official website, or mobile phone clients, in the prominent position (first, boutique, ranking, etc.) recommended app, coincidence degree of up to 90%. and the promotion cost of these places, also expensive outrageous, day big tens of thousands of oddities thousands of range. Through the communication with a start-up company app promotion staff, at present in a well-known mobile phone market clients, boutique recommended position ranked 50 (note: This position is basically in the mobile screen below 3 screen), incredibly quoted in 10,000/day, after discounting at least in the big thousands of, But what about the amount of downloads that such a position can bring?

Feedback learned that the entire mobile phone application market is quite impetuous, can be a good position in the mobile phone applications, the basic by the well-known Internet companies and pull to the financing of the star enterprises. Start-up companies in order to seek a quantitative exposure, in the secondary location to try to launch, the effect is not ideal. It is understood that the industry currently brings an iOS activation user's average cost of 8-10 yuan, the price is clearly not a start-up company can afford. So, over time, the mobile phone application market has become a xianpinaifu place, information, forums, advertising and so on have become the promotion of Star App Auxiliary resources.

There are also a lot of people in the industry feedback, mobile phone application market for them, it does not have much value, because here, rarely see novel applications and valuable information and views.

Aside from the important mobile phone market to download the entrance is blocked, the app market itself is facing many challenges: 1, homogeneity of serious, lack of new ideas; 2, the product cycle is short, if in a short period of time can not form the core competitiveness of products and scale, it is easy to be submerged or replaced. 3, how to find a suitable way to promote their own, the maximum cost reduction.

How do startups promote their apps? There are a variety of versions on the Web, free channels, paid channels, all-inclusive, everything. But the biggest feature of mobile internet development is, fast! Therefore, in the promotion mode, within the range of controllable ROI, can quickly learn, quickly try, fast error correction.

In fact, from a commercial point of view, the development of any industry at first, including mobile phone application market, itself is due to the development and progress of mobile Internet, its own profit model is also exploring, no doubt, advertising is one of its main means. Of course, the hot mobile internet, to a certain extent, but also driven a series of VC, incubator, entrepreneurial services platform, the development of new technology media.

So, entrepreneurs aren't really alone. How to be able to focus on building their own products, out of the traditional promotion of thinking, the use of a variety of resources under the great environment, but also to the times to think about the problem.

A few suggestions are as follows:

1, let good products to speak.

No matter how marketing changes, the product is one of its core. If the original purpose of the product is to solve the problem, so that the user to solve the problem to the person, will always be the most direct product promotion of one of the ways. Micro-blog, post bar, everyone, micro-credit and other social media, is the way to carry the important channel. The premise is that your product must be better, your guidance must be reasonable, your way must be simple, user-friendly! (Note: There are many successful cases in this area, if you are a conscientious person, you will find it.) )

2, take good products bo attention.

If you say "let good products to speak", is to spread the word of mouth, to attract users; then, "Take good product bo attention", is to let the media witness, expand influence. In the past two or three years, a large number of new technology media have emerged in China (36Kr, Geek Park, etc.) and entrepreneurial services platform (garage coffee, entrepreneurial theater, etc.), as long as your product innovation and bright spots, you can get a lot of (free) support, including but not limited to media coverage, Project Roadshow, investment recommendations and free services and so on.

3, put aside the fixed thinking, close to your users.

Although it is seemingly lively mobile internet, but do not jump into the fixed thinking of the circle, your users are real people, as close as possible to shorten the distance of marketing behavior. That is why many terminals look more like dirt, but they are always effective. Like a lot of ways to push (sweeping, billing, etc.)

Author: @ Baijie Source: I dark Horse