Xinhuang to spend tens of millions of million test water and electricity business consumers network to buy drugs safety first

Oriental Network December 4 News: According to the "Evening News" reported that the network sales of the full swing let some pharmaceutical companies can not restrain, with "medicine Maotai (600519, Stock bar)" of the film Aberdeen Xinhuang (600436, shares bar) recently announced to spend nearly tens of thousands of yuan since the establishment of electricity channels. Industry is expected, as a company to expand sales, whether the profit or not will become a trend, or even become "standard."

However, in the face of the network drug trading false management, exaggerated publicity and other issues, how to let consumers secure the Internet to buy "safe medicine", pharmaceutical companies still have a lot of "tough battle" to play.

At present, there are no more than 70 drug companies with qualified and already on line, the rest are still in build and perfect. 2012 years ago three quarters, domestic medicine (business to customers) transactions amounted to 1.09 billion yuan, considering the quarter for the electric sales promotion season, 2012 year is expected to reach 1.65 billion yuan, compared with 2011 400 million yuan market size, year-on-year growth of more than 300%.

"Test Water" electric dealer

"As pharmaceutical companies have earlier extended the industry chain down to chain pharmacies, online pharmacies have become a new strategic target for many production-oriented pharmaceutical companies." "China Online Pharmacy Council Secretary general Zhang Yong said, in particular, the relative physical pharmacies, online pharmacies with low initial investment cost, wide network coverage of the characteristics, can effectively compensate the former cannot do deep in the country, do through the defect."

Enumerate the domestic can provide consumers with internet drug trading services enterprises, Yunnan White Medicine (000538, shares bar), Donga Donkey-hide gelatin (000423, stock bar) and other brands of drugs listed. According to incomplete statistics, Donga gelatin cat flagship store "Double 11" set a whopping 4 million yuan sales, become an online pharmacy a "black Horse."

"Compared to the traditional sales, the electric dealer is a new business model, to the shortest distance, the fastest to obtain consumer feedback on the product." We will continue to expand, and in due course to seek partners to work together. "Donga Donkey-Hide gelatin general Manager Qin said.

Deshendon Online Pharmacy CEO Xu Yi told reporters, with industrial background, especially the business extended to the health field of pharmaceutical enterprises, may be a number of unique varieties on the platform for the sale of electricity, thereby increasing market visibility and competitiveness. Otherwise, only by the production of varieties, can not compete with the rich chain of pharmacies.

Haitong Securities (600837, shares bar) pharmaceutical industry analyst Liu expected, through the network rapid volume, 2013 Aberdeen Xinhuang Daily Chemical sales will reach 130 million yuan, an increase of 50%, compared with the annual growth rate of about 20%, significantly faster.

Hundreds of enterprises to be activated venture capital will be admitted

The state Food and Drug Administration statistics show that with the "Internet Drug Information Service" qualification of enterprises reached 3,739, with "Internet drug trading Services" qualified enterprises to 117. According to the request, the enterprise that provides the Internet drug trade service to the individual consumer, must have the Internet Drug Information Service certificate and the Internet Drug Trade Service qualification certificate.

Reporters from a number of industry insiders learned that the current qualified and has been on the line of drug companies not more than 70, the rest is still in the construction and improvement. 2012 years ago three quarters, domestic medicine (business to customers) transactions amounted to 1.09 billion yuan, considering the quarter for the electric sales promotion season, 2012 year is expected to reach 1.65 billion yuan, compared with 2011 400 million yuan market size, year-on-year growth of more than 300%.

"Although the growth rate is very high, but with Taobao and Jingdong Mall, compared to the huge volume of the current online pharmacy in China still seems insignificant." The scale of the industry is expected to enter the fast lane in 2014 as the market increases brought by newcomers. Zhang Yong said.

It is reported that the fastest end of this year or the first half of next year, there may be 100 or more drug retail chain companies will be issued by the state Food and Drug Administration "license." There will be more than 200 regular "regulars" selling drugs online.

In addition, the current touch of "electricity" drug dealers are basically using their own funds, the industry is expected to have some venture capital next year gradually admission, the industry played a stimulus to promote the role.