Xugong Group Chairman Wang: I love the charge of war

"Some people like to be in command. I'm a love of charge. Wang, chairman of Xugong Group. A few days ago, he appeared in the Xugong group set up the 20 anniversary of the initiation ceremony, this is the end of June Xugong Group to borrow Xugong technology (000425. SZ) To achieve the overall listing was approved by the SFC, his first public appearance. In another two months, Xugong technology will be renamed Xu Machinery, to show the Xugong group's core business injection. Wang said: "In the public company this battlefield, construction machinery field who strong who weak very clear." The competition in this industry has lasted for many years, Xugong is the eldest, I am in office, I will put the position of the boss. "Eldest brother Tube boss Wang in Xugong, have their own war: to the head of the subsidiary entrusted with heavy responsibilities, and bold decentralization."　　Xugong Group has lifting machinery, compaction machinery, shovel machinery, building maintenance machinery and many other business, subsidiaries 24, 2008 years operating income of 40.8 billion yuan, the first in China's construction machinery enterprises.　　Can prove that Wang pick a unique example of a person, is he elected a member of the general, the group under the Xuzhou Heavy Machinery Co., Ltd. (hereinafter referred to as "Xu Heavy") managing director Zhang Yuqing. In the 1999, the group's former cash cow, Xu Chong, has lost 6 years of operating problems. At that time, Wang Mingang as the chairman of Xugong Group. He proposed that a new management team with reasonable knowledge structure and prime of the Xu Chong to go to the company. Zhang Yuqing from another enterprise was sent to Xu Chong, a year later was appointed as Xu Chong's head.　　The company relies on higher end, High-tech, high value-added products, the road of large tonnage, in the following 9 years, sales revenue from 280 million yuan to 15 billion yuan, an annual increase of more than 30%, the domestic car crane half of the Xu Chong won. Xugong, a subsidiary of Xugong Group, struggled in the margin of loss in 2007. Wang The Xugong group former deputy general manager Li Yunyun sent to serve as general manager. Since then, Xugong Science and technology management team to implement process reform and compensation system distribution system, and stripping out some of the non-main assets.　　Last year, the company's compaction machinery, shovel machinery and road machinery, gross margin has increased than in 2007, the first half of 2009, the road Roller, loader market share has also been significantly improved. "In a large group, Shuai should set the direction, strategy, and arrangements will be to strengthen the executive power and combat effectiveness." Only a clear division of labor, the company can operate normally. "Once, Xugong technology a new staff and Wang eat together, then need a bottle opener, the new employee immediately stood to go out to find, Wang said:" You sit down, this is not what you want to do.　　The waiter immediately took the hint and ran out.　　Internationalization is not to build a factory on the finish business, Wang's strategy is similar to other entrepreneurs-one of the key is "internationalization." "Whether it's 31 heavy jobs or zoomlion, they're going faster than us in this area," he said. But I have been abroad for 17 years, time and experience is my support point. Some things can not be too anxious, the enterpriseNeed to have a long-term international play.　　"In his view, true internationalization is not a simple way to build a base overseas, but to learn the strengths of others for a long time." When the Xugong group restructured and proposed to introduce Carlyle to invest 45%, there were several important "internationalization" ideas: first, through the Carlyle Channel to incorporate international engineering machinery manufacturing experience of high-end designers to Xuzhou, with the company staff to develop High-tech, High-tech content of mechanical products; second,　　Look for some foreign enterprises that specialize in hydraulic parts manufacturing, and make Xugong's parts business. Although cooperation with Carlyle has failed, the strategy of "finding friends" has remained unchanged.　　Now, Xugong and ThyssenKrupp, the United States, such as Wenmi and other first-class multinational companies have established a number of Sino-foreign joint ventures. 31 of the road is to build independent factories overseas, Zoomlion is a massive acquisition. "I feel that these two roads are very good, how to do the best for Xugong." "But Wang does not take the joint venture" overseas holding "very heavily," the Chinese people sometimes like holding, in fact, the company's purpose is to go out. Wang also said, now Xugong's products can export 800 million U.S. dollars, the most important is not technology, but rely on mechanical products perfect "process." "A lot of mechanical equipment will have a driver's seat." In China, some companies only focus on the performance of the product, ignoring the comfort of the agents. But in foreign countries, the human seat design is a very important link, this process can reflect the manufacturing level of the enterprise. "There are a lot of smart managers, Wang will be asked about the current difficulties of the state-owned enterprises, he will respond directly:" There are indeed some people like to talk about mechanisms and systems, but these are secondary issues.　　Do not blindly believe in those processes and other things, but to adapt themselves to fierce competition. "From the Xu Chong's performance, Xugong group restructuring and the introduction of Carlyle, you can see that Wang is a very flexible and astute manager." Said a researcher at Orient Securities. Xu Chong is a typical example. All the employees of the company employ the system. Under this system, employees ' income is also higher than that of other subsidiaries.　　In order to encourage morale, Xu heavy general middle income can reach 8000 yuan/month, year-end award for the total annual salary, sales staff income also in 6000 yuan/month. Wang to Xu heavy funds, manpower with a lot of policy tilt, encourage bold innovation. "Xu weighs more than 100 technical patents, which is one of the cornerstones of the company's development."　　One of the insiders told reporters. Wang are very sensitive to numbers and markets. He paid attention to collecting timely information from competitors. He can recite the immediate financial figures of other businesses quickly and without missing a word. Reporter told him, a mechanical enterprise into the wind power industry, Wang immediately talk about their understanding of the wind power industry, "a lot of wind farms are not working, and we now many enterprises have no real core technology." He said Xugong is also trying to wind up the industry exhibition, "The industry is very big, what kind of products, can dodegree, what good technology, must consider carefully. Although we are not short of money, we must spend the money on the edge. "Now Xugong is also ready to enter the high-speed rail machinery industry. "China's railways have more than 10 20 years of development, how can we not participate?" "Some time ago after visiting the Zhenhua Port machine, Wang also had a keen interest in ocean engineering." "I think Zhenhua is really good, and recently received a 2.2 billion dollar ocean engineering big order, this piece I want to study." "Wang's goal is that Xugong has been doing many of the construction machinery products-loaders, paver, road roller, etc., like Xu Chong to strive for a higher market share, and other new industries to seize the opportunity to boldly develop." To achieve a full range of the first, need to have different play, need to change. "We've figured out how to do it, and after a few years, you can see how it works." ”