Yahoo a year and a half behind the acquisition of talent

Yahoo mobile strategy "surgeon" Air Card (Tencent technology with map)

Tencent Technology News June 9 news, Meyer in charge of Yahoo, conducted more than 40 mobile Internet acquisitions. Recently, Adam-Cahan, Yahoo's mobile strategy, interviewed the media and disclosed some of Yahoo's mobile strategy.

Qatar Airways is currently leading Yahoo's mobile business unit. He introduced two years ago, Mayer plans to promote Yahoo's mobile Internet products, she hopes to set up a new department, focused on development, when Air Card is that there is no need to set up an independent department, Yahoo should be concerned about all business sectors Mobility. However, after more than 40 mergers and acquisitions, AirAsia began to believe that it is wise to set up a centralized department to tackle mobile products.

Before Meyer came, Yahoo! had shown signs of weakness. At a time when Google, Facebook and other rivals have all moved to the mobile Internet, most of Yahoo's services still face netizens who use computers to surf the Internet and take very few APPs.

After a series of acquisitions, Yahoo has achieved some success. Of the more than 800 million monthly active users, more than half (430 million) are from mobile devices. However, due to the business model of mobile products is not yet mature, Meyer's substantial acquisition, Yahoo advertising has not been able to increase revenue, which made her continue to face board pressure.

In contrast, grabbed the location of Yahoo's boss to show ads Facebook, now 60% of advertising revenue has come from mobile devices.

Kairo said he and Mayer realized that in the mobile Internet, Yahoo action too late, one year later than the rival to a year and a half. How to catch up? You can only rely on quick acquisition of startups with mobile products.

Qatar Airways to the media bluntly: "The vast majority of acquisitions, mergers and acquisitions Talents." As we all know, after the completion of many acquisitions, the acquisition of the product was closed, talent into other Yahoo applications.

In 2012, only 37 people engaged in mobile APP development for Yahoo! and now have grown to 500 people.

In January of this year, AirAsia's team once again won a start-up company, Aviate, which is said to be similar to Google Now, a next-generation push-type, intelligent search engine.

Card Airways also revealed that Yahoo's mobile business is still taking a centralized development model. However, Mayer has promised him in the past that Yahoo will evaluate the progress of mobile products at the end of each year to decide whether to continue setting up an independent department for development.

However, it should be noted that Meyer's biggest acquisition so far is Tumblr, a social networking and light-blogging platform that costs $ 1 billion. Other acquisitions are largely unknown and do not have a star app like WhatsApp. Yahoo has so far lacked an iconic flagship APP due to its acquired talent pool used to move away from traditional Yahoo! Finance, Sports, Mailbox, Flickr and more, alongside lack of innovation.

Previously, Yahoo! acquired a 17-year-old developer from the UK through acquisitions and developed NewsDigest, a newsfeed client based on its news aggregator technology, but did not generate the market impact Yahoo expected. (Dawn)