Yahoo curry favor with advertisers big customer: Partial position price downward 5-15%

Sina Science and technology news Beijing time of October 18, Yahoo is currently selling to potential buyers of the company, but its core advertising business is weak.　　To attract advertisers, Yahoo has lowered the price of some of its advertising 5-15%. The weakness of Yahoo's advertising business is reflected in the advertising agency's data, and Craig Atkinson, President of the PhD division of the Omnicom Media Group, is responsible for 405 billion of dollars in annual advertising spending for some companies,　　This includes Starbucks, Gap brand. In the past year, Atkinson said, its advertising agency investment in Yahoo has been flat or slightly down in previous years.　　Since the dismissal of Yahoo's former CEO Bartz Carol Bartz, Yahoo Sales Director Ross Levinson (Ross Levinsohn) and other executives have taken turns to visit Atkinson and his peers in recent weeks. "They say ' we're willing to do everything we can to get the advertising business," Atkinson said.　　However, Atkinson also said that its advertisers still see Yahoo as a way to cover a large number of users, but no longer have to buy as before. Yahoo's advertising business has an annual revenue of 4 billion dollars, and any weakness in the business will have an impact on its selling price.　　Yahoo's advertising business, which includes graphics, interactive and video advertising, accounts for 40% of Yahoo's total revenue, but the year-on-year growth rate was only 5% per cent in the previous quarter, but the growth rate in the first quarter was double-digit. To reverse the decline, Yahoo has begun to curry favor with its biggest advertisers, according to advertising executives.　　In recent months, Yahoo has cut some of the advertising price 5-15%, including the Yahoo home page, mailbox landing pages and animation customization functions. At the beginning of this year, in order to coincide with Disney's latest movie "Pirates of the Caribbean" release, Yahoo also modified the homepage logo appearance.　　Yahoo has never done this for advertisers before, a spokesman for Yahoo said. In addition, if Yahoo and advertising agencies disagree on the traffic flow for a particular ad, Yahoo will also charge for the data of its advertising agency, rather than its own data.　　Advertising agency executives say Yahoo's approach has been rare before. To better compete with technology rivals, Yahoo is also working with AOL and Microsoft to merge the supply and inventory of cheap advertising, a move that will theoretically boost advertising value. (Xiao Ming) to share: