Yahoo plans to hand over free search results in European markets to Microsoft's Bing platform

Absrtact: August 2 News, according to foreign media reports, Yahoo plans to transfer the European market free search results to Microsoft's Bing platform. This is the next stage of a broad partnership between Yahoo and Microsoft in the United States. Yahoo issued a notice that the free search results

August 2 News, according to foreign media reports, Yahoo plans to transfer the European market free search results to Microsoft's Bing platform. This is the next stage of a broad partnership between Yahoo and Microsoft in the United States.

Yahoo issued a notice that the free search results of the transition will start from August 3 in the United Kingdom, France, Germany, Spain and Italy and other European sites to implement. If free search results are an important referral resource for your site, make sure you are ready for this change.

Yahoo is now not handing over paid search results and will notify users before handing over paid search results, the company said in a notice.

After Yahoo signed a search agreement with Microsoft in the summer of 2009, Yahoo handed over its back-office search to Microsoft in August 2010. Under the terms of this agreement, Yahoo will be responsible for the global sales responsibilities of the two companies that search advertisers.

Yahoo officials have repeatedly said that despite the Bing processor back-end search, Yahoo's website continues to maintain a strong market share. Over the past year, Yahoo has introduced a variety of new features to its core website designed to retain and attract users.

Meanwhile, combining Yahoo's search engine with Bing's search engine helps Bing compete with Google. Bing's market share has steadily increased over the past two years. But Microsoft is paying a huge price. Microsoft's Online Services department lost 2.56 billion dollars in the last fiscal year, even as revenue grew.