Yahoo will be the first to launch a revised homepage for its 1%-2% U.S. users starting in November

Abstract: According to foreign media reports, in the first earnings conference call after Yahoo CEO, Marissa Meyer (Marissa Mayer) claimed that she hoped that the company can focus on the products that users routinely use. According to several sources, Meyer to achieve this goal

According to foreign media reports, in the first earnings conference call after being Yahoo CEO, Marissa Meyer (Marissa Mayer) said she wanted the company to focus on the products that users routinely use. According to several sources, Meyer to achieve this goal is one of the biggest initiatives is the "Homerun project", that is, the new version of the Yahoo home page.

This is not a meaningful move. In addition to Facebook news and Google (Weibo) homepage, there is no more traffic on the Internet than the Yahoo home page. Market research firm comscore says about 170 million people visit the Yahoo site daily, and a significant proportion of them visit the site's homepage.

As smartphones appear and teens prefer to send text messages rather than emails, the popularity of webmail and Yahoo Mail is steadily diminishing. As a result, the homepage of the Yahoo site became the company's most important product. Attracting consumers is still an important step in the plan to resume Yahoo's search market share.

Sources say Yahoo will be the first to launch its revamped home page for its 1%-2% U.S. users starting in November. It will then use at least four weeks for testing and analysis. Finally, Yahoo plans to launch a new home page for all U.S. users in December, increasing the coverage from 2% to 100% within 10th.

According to a leaked product release plan, the website's homepage revision mission is "to create a habitual personal experience that allows our hundreds of millions of users to control global news every day." "Yahoo's key indicator of the success of the Homerun project will be" the time each user spends on the home page every day. ”

In October, a source revealed to us the screenshots of the new homepage of the revamped website. From this screenshot, the biggest changes to the homepage are:

The search bar is now in the middle position, attached to a black toolbar at the top of the home page.

Yahoo logo became smaller and no longer purple.

The word "search" is replaced by a magnifying glass symbol.

The links to the left of the Yahoo site are much less. The columns that have been squeezed include dating, Flickr, games, jobs, messengers, music, my yahoo and TV.

"Local Weather" has its own module.

The current trend is no longer highlighted and moved to the left column.

This is actually the second largest news display window under the headline news.

The news not only lists the headlines, but also adds a story feed.

The constellation has its own plate.