Yan: Reflection on the wrongs of the wrong boycott Grand is right

"We're only now realizing what we can and can't do." Yan said, such as blog, Sina can do well, but the game is not. "Very simple, we can not play, Sina has only one channel to do game news, if we really recruit some people to do, do not know how to manage them." "This reporter Yeung from Beijing April 1996, Yan in order to get the opportunity to cooperate with the four-pass, at the same time to give up their studies home."　　Ten years later, Yan made a decision to resign as CEO of Sina and announce his career in Sina. Since being CEO in 2003, Yan has been seen by many as a "transitional figure".　　Yan has joked that every time he comes back from a vacation or a long trip, there is always speculation that he will leave the CEO's position. "Ten years is a hint.　　Yan told the first financial daily that it was the best reason he could get away. "Sina's business and other aspects of the adjustment also basically ended, forgive me not to say too thin." "Now, I feel very relaxed and have an urge to start a business," Yan said.　　"Yan told the reporter, now can do their best to do public welfare undertakings, when the CEO is powerless, can only make a show."　　"When it's time to make a decision," Yan has decided to resign as CEO since the third quarter of last year.　　Last year, Chao and Yan to turn the tide, the Sina continuous decline of the network advertising business Line reversed over, playing a beautiful battle, so that Sina's advertising business and Sohu's distance again opened continuously. "When the business returned to normal, I felt that my physical and psychological pressure had reached the limit." "It's time to make a decision," says Yan, who wants to spend more time looking after his family and children. This year is my tenth year as a couple of high school partners into Sina, and last August I started my business for ten years. "Yan to find opportunities and Cao Chao raised this question. Chao's first reaction was: "Are you mistaken?" No way! "Then add," If you really want to, think of another way. "It took Yan three or four months to finally give Charles Chao full consent. Since then, Yan has been trying to get Chao on the front desk, including him as president.　　Yan the rest of the work is to persuade the board. In the past few years, Sina CEO change frequently, from Zhidong to Mao Daolin again to Yan, change almost every two or three years. But the transition is the smoothest.　　Yan says many of the internal job roles have been successfully completed in the past six months. Reflective error last year, due to the wireless industry as a whole decline in the impact of Sina, Sohu as the representative of the traditional portal sites have been a decline in performance.　　Traditional portals, which rely on texting and online advertising, are facing great difficulties: finding new business growth.　　Yan told reporters he was sorry and sorry for not finding a third income pillar in addition to Internet advertising and wireless value-added services in the past few years. 2001,When the dotcom bubble came, the whole industry was in crisis, and Sina followed the slide. At that time the company made personnel adjustment, Sina CEO Zhidong was fired. Yan sighed, the market's bad, outside the pressure of public opinion, the aftermath of the Sina layoffs all make them into trouble and confused. "The most important thing is that we never really thought about business and we weren't ready for business."　　"Yan Reflection said, before everyone thought to tell the story well, traffic to do up to success."　　Finally made a profit, but in the process, Yan also confessed that he had made mistakes: Sina in many different areas have tried, including into the online games, E-commerce and other fields, but did not succeed. "We're only now realizing what we can and can't do." Yan said, such as blog, Sina can do well, but the game is not. "Very simple, we can not play the game, Sina only one channel is to do the game news, we really recruit some people to do, do not know how to manage them."　　Yan told reporters. "And E-commerce is not to mention." When we visited Dangdang, we were silly: what were we thinking?　　Yan said, when as good, not because the Internet is doing well, but because guoqing (note: Dangdang CEO) originally is to do books, the Internet is just a tool. "What did I do?" Nothing has been done, I do not know anything, the only thing we can do is content.　　"After a failure, Yan only realized that, whether on the phone, on TV, whether Web1.0 or Web2.0, Sina can do, because these are content, and this is Sina's expertise, Sina's core competitiveness, after all the strategy of Sina have to revolve around this center to do. "As for the mistakes of the past, it doesn't matter, it's totally lost, because it doesn't really cost much." Yan said, although this is a waste of investors, but also learned a lot of things, "if you do not try, you will never know what you can do, later may make a bigger mistake." Yan said that Sina is now the problem is a lot of thinking before the decision, but no one internet company in a variety of business development is very good.　　Sina can do good network advertising and wireless value-added services have been very strong, not necessarily any business to try. Decryption "poison pill" pain last February 21, a grand announcement, has been held on February 10, Sina 19.5% of the stock.　　That time became Yan's most difficult experience in Sina's ten years.　　2005 Spring Festival, Yan and Chao, COO Lin after the decision, due to work too tired, we break an exception.　　February 8 (New Year's Eve), after the conference call, Yan took the children to Paris, Chao and his family chose to go to Australia for vacation, while Lin to Canada for eye surgery. February 10, Cao Chao just arrived in Australia, received a grand chairman of Chen's telephone. Chao immediately called Yan, told him: Grand already on February 10Completed on Sina Holdings of about 19.5%, becoming its largest shareholder. Due to the February 8, Sina earnings reported on the impact of the policy, wireless value-added services on television advertising is not allowed to do, revenue may be falling. In this way, Sina shares began to fall. And it was during that time, "We noticed that someone bought a lot of Sina's stock, but who didn't know."　　"Yan said. Put down the phone, Chao immediately flew back to Beijing.　　And COO Lin just did one eye surgery, another eye has not finished, "one eye big eye small", immediately hurried back to Beijing. "I can't, my daughter has a fever of 40 degrees, and I am the only one who knows French and has to stay in Paris first." "Yan said. He was with his daughter during the day and had a teleconference with colleagues in Beijing at night.　　The final core management team of three people unanimously decided: firmly resist! Although it took only two or three days to make the decision, it had to be done for two or three weeks.　　Yan said, in particular, Cao Chao, he is also "change the donkey does not change the mill", even sleep time is not. At that time, rumors were flying. Back in Beijing, Yan plane, just opened the phone to listen to people say, "You have been colluding with Chen, is not you just came back from the United States, has talked about the merger?"　　"There are some people questioned, Sina is deliberately late hair" poison pill, let grand advanced to come? Yan to Beijing the next day finally received a phone call from Chen Tianqiao.　　Chen said: Yan, two or three years ago I have talked to you about mergers and acquisitions, I have a part of your stock today, do you think we can further talk about acquisitions and mergers? Yan's answer is: I'm not sure that your stock is overvalued, but we're definitely undervalued.　　I don't think that our two companies should be merged.　　In fact, Yan and other Sina management has long known that Chen previously owned Sina more than 4% of the stock, and even sold, the middle also achieved a profit, but because Chen flyover only hold 5% of the following Sina stock, so no need to carry out announcements. Hung up the phone, Chen Tianqiao Yan immediately told Chao. Cao Chao said: "Then you can only send ' poison pill '." Yan admits it was a bit unprepared.　　Staff expectations, Chen Tianqiao pressure, customer confusion, all kinds of rumors, the pressure of Wang extension is not enough to breathe. "Sina and the Grand equity dispute basically came to an ending, also confirmed that our strategy was correct and effective at that time." Yan to this newspaper reporter said.