Yang Weiqiang: Tcl computer 50 million yuan loss truth

Source: Internet
Author: User
Keywords Entrepreneurship venture capital entrepreneurial information digging the shell net
"This time to talk about the introduction of strategic investors, is a very depressing thing."  "In the face of the rampant sale rumors, Yang Weiqiang a face helpless."  In front of TCL computer's biggest bad, is just been exposed to 2006 more than 50 million yuan loss, and in Tcl Group's directional additional scheme, the original 150 million yuan investment was canceled.  Will this be the harbinger of a TCL computer that is terminally ill and has no medicine to save? "Industry investors don't see things that way. "Yang Weiqiang is full of self-confidence. In fact, since TCL's plans to introduce strategic investors, potential buyers, including Dell and HP, are wenfengerdong. The proof is Yang Weiqiang full of sun-colored skin, before rarely playing golf Yang Weiqiang, half a year to become a "18-hole stadium" regulars. There, he bargained with a potential partner.  "If I had a windfall this year, it would be a few more golf balls," Yang Weiqiang said.  50 million yuan loss truth <21 century: Since April this year, TCL computers have been sold or the introduction of strategic investors are constantly rumors, this is what is going on? Yang Weiqiang: TCL Computers do intend to introduce strategic investors. Since the Spring Festival this year, my main work has increased the introduction of strategic investors negotiations. There are financial investors, there are also industrial investors, we are more inclined to industrial investors, which includes the global brand, the industry investors in Taiwan and domestic industry investors, the current market rumors basically include these three types of investors.  The external response to our release has been overwhelming, indicating that our team's value has been recognized.  <21 century >:TCL computer to introduce strategic investors, is it related to last year's losses?  Yang Weiqiang: Last year TCL computer in the transformation notebook to do a large investment, including the introduction of Jane Zhang, product innovation design, which only verone a product research and development investment of more than 10 million.  Tcl Brand in the past has too deep color TV mark, I have been trying to inject more it elements in the TCL brand, including 2000 launched the first "Ben four" strategy. But the biggest opportunity for TCL computers is the trend toward the consumption of IT products, because Tcl's entire team is consumer electronics.  This trend began last year and there was a noticeable jump on the laptop, which is why we set 2006 as "The Top of the Notebook".  <21 century: Since the industry trend made accurate judgments and input, TCL computer Why will the loss?  Yang Weiqiang: The notebook in the total TCL computer sales accounted for less than 10%, it is because of the opportunity to see the notebook, last year we invested in this area, the group also made a commitment to support the development of our notebook business. But there is a lag in the increase in sales. For example, advertising input to the front, and a lot of advertising input is span, we force is March, but we put thisPart of the investment was amortized in 06.  In fact, last year's two or three quarter sales have been very clear, two-quarter Tcl was the fastest growing notebook brand in the year. But there was an accident last year that I hadn't thought of before.  From the group level, August color TV European business suddenly exposed a relatively large loss, to the entire group's financial bring more pressure, the group at the beginning of the year to TCL notebook computer business commitment to the investment significantly compressed, which makes TCL computer set up at the beginning of the layout, investment planning and marketing operations have a large amount of compression. As the vice president of TCL Group, I should obey the overall situation of the group, the middle of my role is very embarrassing, in fact, 2006 years is really TCL computer to complete the industry jump good time, because the notebook sales model is more inclined to personal products, no longer mainly take the bidding mode,  This is very suitable for TCL such a consumer electronic background of the operation of Enterprises.  Race against time <21: What adjustments did TCL make after spending cuts last August?  Yang Weiqiang: Tcl has modified its original expansion plan and adjusted some of the management's marginalization, such as the integration of laptops and desktop operating platforms, which has led to the departure of some middle-level executives, but our core policy makers – the Commission has been stable.  <21 century: Have you communicated with Li about the future of TCL computers? Yang Weiqiang: I did have a communication with Lee, but as an old TCL staff, of course, I have to obey the overall situation.  Lee in October last year in the directional issuance scheme for TCL computer to increase capital, but then I volunteered to give up the 150 million yuan, because in the international mergers and acquisitions in the loss of excessive blood color TV business demand for funds more urgent, from the point of view of vice president, Color TV is always the boss of Tcl.  <21 century: The decision to introduce strategic investors to TCL was then determined? Yang Weiqiang: 2006 is the best development opportunity for TCL Computer, because the loss of European business of color TV, we have to come back when the mountain is about to attack.  For TCL computers, time is very valuable, the group's issuance program to be completed by the end of this year, which may make TCL computer lost some opportunities.  <21 century: What kind of TCL computer story did you talk about when you were negotiating with potential investors? Yang Weiqiang: I think Tcl is the best value for this team because we have a double pedigree. We are all consumer electronics, and in the IT industry for 9 years, for many years to achieve profitability, this "dual lineage" in the overall trend of it consumption has become very special, which is why so many industry investors interested in our important reasons.  In addition, our marketing ability and depth of channel capacity is also a lot of industry investors value. <21 century: In the negotiations with strategic investors, whether TCL computer has a controlling right? Yang Weiqiang: The introduction of strategic investor financing is not the most important, we are more based on TCL computer business development to consider, such as the product force, upstream bargaining power, industry market expansion and other aspects of the formation of complementary.  At present, our strategic investors to introduce negotiations has not yet come to the final price or control of the stage.  <21 century >:TCL computer missed the chance of a heavy growth in the laptop market last year, and could miss out on more opportunities if strategic investors were too slow to finalize. Yang Weiqiang: Our team has been working hard, especially the core decision-making is very stable, our strategy is to bide our time.
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