Yi Xiang CEO article contains: "Public wine Evaluation" is aimed at the whole wine-type billion market

Yi Xiang CEO article contains about the text, there are two obvious elements can explain his some characteristics: on the one hand, he is the CEO of the Yi-Xiang Wine business (hereinafter called Yi Xiang Wine), as well as the founder and chief trainer of Yi Xiang Wine Education (hereinafter known as Yi Xiang), who is the most rigorous lecturer of the authorized qualifications of American sommelier trainees. At the end of 2004, the article includes drinking from the French side of the wine cultivation and brewing professional home, into the wine industry. He chose to take the lead in introducing the world's most advanced wines into China as a fashion-neglected wine education field. The only certainty at the time was that red wine was an incremental market. Although there were few wine drinkers, not to mention the professional sommelier and the sommelier. But you can foresee that the industry will need more professionals in the future. "In an interview with the state of entrepreneurship," the article said. Yat-Heung education has now become the most authoritative wine training institutions in the country. Every year there are 15,000 wine tasters from around the world, and 7 of the 10 tasters in China are Yi Xiang students. "I can see a sense of achievement in this article," he said, at present they began to open the Yat-Heung education platform, any wine company through Yi Xiang Training, through our authorized brand, teaching materials, courses, after the examination to him, the local wine training. In less than 1 years, they have contracted more than 80 lecturers and more than 60 training centres. As of last year, Yi Xiang Wine is also mainly focused on wine education and wine agent wholesale two business modules. These two pieces of business has been not many, and Yi Xiang Education match is high is our new public wine evaluation of this product module. "Public Wine Review: O2O mode direct hit industry pain point public wine evaluation is Yi Xiang wine in the mobile internet layout of a new product." The O2O Wine app is also a business model for them to start retailing. Public wine rating on line 1 weeks, sales have passed 100 per day, speed can be said to be quite fast. Like some of the industry's business for a long time the company's web site, so far only to do 100 single daily. He said that the July public wine rating will be expected to reach 1000 single/day share. Prior to the industry, most of the liquor dealers used the consumer mode, while the biggest problem with the wine business is trans-regional delivery and logistics. "It seems to him that the nature of this wine is heavy and brittle, and that it is not suitable for traditional Chinese." and wine-type consumer website and when, Beijing East similar sales also show no price advantage. The bigger you do, the more you lose. Because a large part of the cost of liquor dealers in the logistics consumption. The business model of "O2O", which is a shorter chain of public wine reviews, just solves the pain of traditional business-to-consumer logistics. We have been watching wine for 3 years, and have been pondering how to cut down the logistics costs, so that consumers can get the best wine quickly. "The public wine assessment in the design of the collection of beautiful products from the Flash purchase mode: Limited limit, every day a low price." But its initial business model design does not sell liquor "this piece of business." At that time the article contains their product concept is, let the wine can be checked price, can be commented. Mainly throughStudents and the public comment on wine to help consumers make decisions. If you want to buy, then call the local business. Six months on the line, there are many consumers like to use this wine selection artifact. But the use of the process, they feedback "buy wine when feeling not direct." "Public wine evaluation on this basis before the new launch with the city of Flash shopping, and the wine cellar side" two to do the retail electric business module. The city's flash-shopping feature is the selection of 10 from the supplier's wines, which are sold locally at a market price of 50 percent. Compared with when, Jingdong standardized products, it is clear that the public wine products are rich and professional wine, the main price is also very low. Because I buy every local, local prices, so that consumers at the lowest price, the fastest to get good wine. How to do from the consumer purchase scene, so that consumers can buy cheap, buy features? In the text, it appears that the first public wine evaluation of Yi Xiang Wine has 10 years to do the authoritative endorsement of wine, they understand wine ", can help solve the problem of consumer choice." Then is the limited area to do the same city flash purchase. By signing the local ground store cut down the logistics cost, solve the speed problem. At present, the public wine evaluation in Chengdu and Beijing two cities pilot. Beijing has 78, Chengdu more than 40 ground signing shop. Next they will be in Shanghai, Shenzhen, Guangzhou, the opening of the business, and north of the wine products are different. "Like the side of the wine cellar This module, the main feature is playing speed, Beijing promised 3 kilometers within 1 hours to send, Chengdu commitment is half an hour to send." He said, for example, that the consumer should have a red wine dinner at 6 o'clock, and now 4 o'clock. On the public Wine Review, use 1 hours instant express delivery service. "The current public wine rating has a sommelier" module in the test, soon online. It can be considered as a model for a more advanced stage of customer Experience: customized for a relatively high-end customer, an appointment to send wine and wine service. For example, a CEO dinner, you can ask the bartender to the scene to speak wine, he will use the most suitable wine temperature storage, and then help open the bottle, pour wine service, then he explained the history and culture of the selected wine. "The article contains said, this service order 1000 yuan can use, the module is very popular when the beta." And Yi Xiang Education has a large number of students can serve as sommelier role, so that the company's internal two plate synergy. Not only red wine, from the public wine evaluation, Yi Xiang has been involved in the traditional liquor-type large market. In other words, the public wine review is a whole wine app. In fact, many people questioned this, do red wine, have Yi Xiang Education professional endorsement of its advantages are obvious, but how to play wine? The article contains told the "Entrepreneurial state", from red wine, to make white wine, the process is actually from difficult to easy. As we all know, red wine is more complex, the overall standardization of liquor, liquor is the most important to seize the price. For example, sales Erguotou also need to explain, to cultivate the market? No need. As long as the other 40, you sell 38, consumers will naturally come. "As to why they can play a low-cost strategy, Wen said that this benefit from the early investment in a line to do the best wine companies, they are very strong in liquor, the annual retail has 7, 800 million." ”And they took a stake, at the same time to obtain the other party all purchase channels, but also to obtain the liquor-wide minimum purchase price. It is reported that the domestic total wine market about a trillion renminbi scale. The public wine review will focus on the two modules, such as flash purchase and side purchase, which is estimated to be able to win tens of billions of market, and this in the whole wine market is 1%. ”