"You from the Stars" big data determines what the Professor wears

Yesterday afternoon, the Sichuan Youth Federation hosted by the Sichuan Young People's Hall in the Sands Theater held. Electronic http://www.aliyun.com/zixun/aggregation/17810.html "> University of Science and technology Professor Zhou to bring you the first lecture: The Big Data age.

Zhou in explaining large data, many times to the current hot topics for example, to interpret large data: the use of large data can control TV ratings, get people's whereabouts, but also to chase girlfriends.

Large data

Data reserves

Data analysis

Large data • Analysis of audience views to make actors "travel"

"In the big Data age, emphasis is on stronger analytical ability to dig out more things from the same data." "Zhou to the Big data: data reserves, analytical capabilities, will become the future of the new country's most important core strategy."

For large Data 1.0, Zhou mentions that its key words are "analysis," and for example: Netflix in the United States is a large network rental VCD, DVD company, which has billions of internet users on demand and evaluation of data, and decided to invest 120 million of dollars adapted to film "Card House", " There has been a lot of questioning because no TV series has been filmed. "But after filming in the first season, we got the highest scores on TV episodes in American history," Netflix did not shoot on the basis of past directors ' experience, but analyzed a large number of downloads on-demand records to match the best directors, cast and subject. "Zhou said that these approximate optimal set to make the TV series has been successful," during the screening process, the company to the netizen evaluation of real-time monitoring, audience views of the actor, will let the plot to arrange his business trip, accident. ”

Big Data Stories

Change clothes for all professors

Zhou also use Korean dramas "From the Stars of You" for example: "TV dramas in the broadcast, there is the audience reflects the professor's clothes are too monotonous, so the cast in the later will give the professor to change the dress, add a bright scarf or add some accessories." "This happens to combine data-collection transmission and datamine analysis."

Big Data • Privacy mobile apps "reveal" the owner's trajectory

Will the development of large data cause some harm to everyone's privacy? People are particularly concerned about this. Zhou through the mobile phone data and other examples, to tell you a simple truth: large data will reveal people's information.

Zhou For example, the first party from the mobile phone operators to get 2 million anonymous data, as long as party a randomly 4 times to get party B at a certain point in the base station data, can be in the 2 million people almost 100% to determine which equipment B is the corresponding number. "With this technique, you can determine where a person has been, where he loves to go, and where he's going." Zhou says privacy has been compromised at this time.

Another example is a mother, the mobile phone will be installed some child storytelling and other applications, "through which we can learn that the owner of the cell phone has children, and then according to the mobile phone track to know where the family lives, where the work area." "Zhou said.

Big Data Stories

Chasing Girlfriends First "research"

Zhou with his colleague Zhang Qiang said, "Everyone for its introduction girlfriend, he through the girl's cell phone number and name, on the internet to find her published a large number of articles, work track, etc., do research, contacts can be cast, better development."

Character sketch

Zhou also started using cell phones.

The simplest black and white screen straight machine

1982, Zhou was born in Chengdu Yulin community, a common family. 6 months will speak, more than 1-year-old chess, literacy, more than 2-year-old comics, 4-Year-old is playing cards and chess masters, he admires Yusheng, 5-year-old reading Life first novel "Finger Thunder"; Before the age of 6, he had learned the course of 4 years of primary school, and 2010 became the youngest professor in China and was selected last year. million people plan. "

In the eyes of ordinary people, large data is a profound and boring academic, and Zhou the whole process of speech, punctuated by hot topic examples, so that ordinary people can also have a basic understanding of the concept of large data.

"Zhou, the professor doesn't use a cell phone. "That was the impression that everyone had on him before. Today, Zhou is also starting to use mobile phones. He pulled out his cell phone to show everyone, a simple black-and-white screen of the straight machine, "I used not to phone, is afraid of cell phone cut my time, do academic words must have a period of time is completely into the study." ”