You have no idea. Five trends related to user experience

The habit of ordinary users has changed, no longer a single social network seeking to share time, but rather a deeper, reality-related experience that is more important than a product. So marketers need to understand the following five trends related to the user experience.

1. Visualization thinking

Graphic communication first appeared in the education system, with the aim of improving teaching and memory efficiency. In recent years, the development of this technology, so that marketers and companies can be used to solve the complex problems in different areas, and give a graphical solution.

Group http://www.aliyun.com/zixun/aggregation/16861.html ">partners is a typical visualization service company, through its programs, Customers can collaborate with the company to complete the vision solution. Founder John Caswell said, "The logical structure of this will quickly transform user thinking and behavior habits." ”

At present, the company has more than 2,500 users, including Coca-Cola, Rolls-Royce, the BBC and so on.

2. "New Aesthetics"

This noun is created by James Bridle, the blurring of the boundaries between digital information and reality.

There was an experiment in September 2011--The Sweet Shoppe event held at the London Design Festival in London's Future Science laboratory.

The Sweet Shoppe is a surreal, personalized, technology-supported activity that allows users to experience the future of smell, touch and taste. Its target user group is the network depth of the user, the activity project tries to combine the reality with the network, the seamless connection two world.

The example of "new aesthetics" is still fragmented, and it is difficult to sum up its true potential. But this is a matter of human senses and aesthetics, and retailing will never let go of any test. A luxury retailer, Louis Vuitton, has developed an iOS App that allows users to "recreate reality" with special effects, as shown in the video below.

(Intensive phobia Enter!!) ）

3. Mute Technology

Mute technology refers to information filtering technology, without affecting the number of effective information at the same time, so that users get the information they want. Mark Weiser that this is not a requirement for effective information access, but rather a business to integrate information into people's lives according to demand. Mute technology and marketing goals are not contradictory, it is only to reduce the number of information flow to users.

Facebook Ticker is one of the examples where real-time news updates are so fast that ticker move this part of the update to other areas, giving users a quieter and more satisfying experience.

4. Neural marketing

According to PBS, the concept of neural marketing comes from a Pepsi Challenge contest.

This is a new area of marketing, its theoretical premise is that the user's subconscious mind determines whether to buy, and the practice comes from the premise: companies began to build on the human "brain structure" to attract users to stay and buy products site.

5. Maverick

Technology more and more intelligent, and gradually beyond the understanding of human thinking.

Marketers use specific technology to guess the behavior of the user and adjust the product, without damaging the product, and lead the user to innovate.

Product feedback from consumers can help companies position their products, and research shows that the more consumers, the more effective brand innovation will be.

Source: http://tech2ipo.com/54363