You may have deviated from the marketing direction.

For a dry electricity business person, concentrate on selling goods in order to create sales as the final point, this is not a bad job, right.

But, last year, this year's play is not the same, obviously we are not only selling goods, but the marketing mentioned the same strategic height as sales, at least the bosses say so, so the order, yes.

Weak and weak blow, you're sure you're in the right direction; you're sure your marketing strategy has done a good job, no matter what others say, your heart is the default. But it seems to me that you've probably deviated from the direction of marketing, or that you're just doing something to make a profit. Here I would like to talk about E-commerce marketing changes in the view:

You need to have character customers who can tell the truth and inspire you to optimize your brand marketing direction. But the truth is, you're cracking the truth and even hating the truth. Maybe you just need a customer who can make a profit for you and say good things. This may cause you to fall into the mire of deception, the end of the product to rot, the painstaking customer to hand over to others.

The big spread is not the direction, the fine marketing is the goal

Mass Media Marketing is the essence of "Gold Rush", your customers from a large number of marketing information to identify you, the last choice to try you, this is a very laborious thing. Accurate marketing for a brand is particularly important, because the product dazzling, marketing overwhelming Chinese Internet, to let your customers in the vast selection of products, is not an easy thing, accurate to the right product recommended to your customers are responsible for your own marketing costs, is also the best way to reduce the consumer's strenuous choices.

In fact, consumers choose a new product of the thinking track, its complex process and difficulty than you choose a lifetime partner: meet-perhaps from a media channel to see you; Find something interesting in the media information from the bombardment to make you curious; distinguish-he/she begins to compare, to obtain opinions from the crowd around them, to discern the differences between several similar products; try--After identifying your product to win, he/she is willing to try; trust-your http:// Www.aliyun.com/zixun/aggregation/9139.html "> Product quality, value, convenience, than the advantages of similar to impress her, she accepted you; endure-in the follow-up use found some product deficiencies, she began to comfort herself to endure, At this point, you can quickly update, solve his/her problems will become her final choice to abandon your results, related to the well-being of the rest of your life.

Put your mind to the product and the experience

Emotional communication and product experience are more important than discounts. You can't imagine a customer with a registered online ID who has to endure the same amount of promotional information all the way around the clock, you can't imagine them throwing away their phones, preferring to go shopping at the mall with their worn-out heels.

A lot of electric dealers are hiding an inflated demon inside, hope that their brand let everyone know, hope that the spread of unlimited amplification, hope to appear in CCTV every day to be envied envy hate, finally distracted, there is no time to control product quality and innovation, hear consumers unhappy speech will want to cover up, live in the "news broadcast" In。

is marketing important or product important? A lot of people are talking about a marketing case to do very well, a certain brand of marketing creativity is great, in fact, most of these people talk about the case or the idea behind the product is ignorant. This phenomenon is actually very deadly, when a brand weight marketing products, it is not far away from the dead, the pursuit of its people will be far away from it, loyal users/consumers will eventually leave it, do not believe to try.

Consumers are selfish

Remember that consumer psychology is a valued, selfish desire that he or she does not want to share with others the "unique" thing. Apple is good enough, and now he is brewing a crisis: When the streets are full of people with iphones, ipads and Macs, Apple's Day is almost over. Never lose sight of the psychological feelings of loyal and valued customers who are at the heart of your brand's value and are the biggest contributors to your sales, and you've seen people lining up at Apple stores all night long. However, he/she does not want to see that the people on the street are enjoying the same service and experience as him, which is intolerable.

Always think of customers as good people.

That's what my boss told me. The first two years of online shopping experience for consumers is a painful start, customers want to return a commodity, Thing to find customer service persuasion, and some people moved the extreme wrong idea, the product of man-made damage, and then the quality of the reasons for the problem to apply for returns, There was a time when the phenomenon was even insane. The first time I heard him say, "always think of customers as good people", I feel a little silly. However, from my own eyes to see what he is doing "Mann" brand These years to do, he has been in the complex for Jane, has been the matter from the complexity to do simple, "the" "Frank" character to do incredible.

How do you understand the concept of "good people" as a person who is a distributor, a brand person, and a marketing person? I think "good people" is sincere, with sincere service and products to treat your consumers, users, do not deceive, not fooled.

Advice to those who deviate from the marketing direction

1 The product experience is more important than marketing, 2 the brand bigger than the fine; 3 to listen to the truth of consumers, encourage customers to maintain character; 4. Don't break the consumption mentality of the exclusive 5.