Young online shop to sell pearls, pay attention to detail to create the best products

Chen Shop Franchise Pearl jewelry.

28-Year-old Chen is a native of the Xinyu boy, after graduating from college in 2011, his father wanted to help him find a stable job, but he had his own plans, he said to his father: "How do you always want to let me employment, never thought I can go to the business?" For Chen entrepreneurial ideas, Father Chen Ansen hands in favor, also sponsored him a small venture capital.

At the end of 2012, Chen in Zhejiang Zhuji registered Cat shop, a short span of two years, the total sales of more than 40 million yuan, he also harvested his first bucket of venture gold. 2015, he returned to his hometown Xinyu with advanced electric quotient idea, ready to start again ...

Join the electrical business to Zhejiang Open Shop

2010, is in Tianjin University software College film and television animation Major in the junior to start part-time to help shop design, monthly income of more than 10,000 yuan. After graduation, an E-commerce company in Guangzhou to his "Olive branch", a salary of 200,000 yuan to invite him to join the conditions, but Chen refused. "That years is the fastest development of Taobao, the people who do the electric business mentality is more impetuous, out of the pay is very pompous, may not be long." "Chen that the line is in fact the same, do anything should be steadfast, step just go steady." At this point in his mind a more ambitious career blueprint has been paved.

2012, Chen in Xinyu registered its own shop, franchise pearl jewelry. Although he has a wealth of network marketing experience, but at that time Xinyu open shop atmosphere is not very good, matching logistics, warehousing industry is not perfect, and Zhejiang Zhuji supplier docking is also very inconvenient. Considering repeatedly, he made a bold decision: with the home to more than 400,000 yuan, to Zhejiang Zhuji and partners to open a shop to sell pearls.

2012 "Double 11" the day before, Chen and partners to invest 900,000 Yuan Taobao cat shop officially open, sales of the independent Pearl brand "Than Shwe" jewelry.

900,000 dollars in the opening march.

"World pearls See China, Chinese pearls in Zhuji". Zhejiang Zhuji has the world's largest freshwater pearl aquaculture, processing and trading center, freshwater pearl aquaculture area accounted for 73% of the world, 80% of the country. Just arrived Zhuji, no one optimistic Chen Xiao Ying, they think, a foreigner how can do good pearl business.

Everything is difficult at the beginning. In the beginning, Chen shop business is not good, has been at a loss of the state, because there are too many competitors, but also operating a few years, has been a big shop, a new store has not accumulated credibility to break through very difficult. In the first three months, Chen's shop was losing money every day, and he and his partner invested 900,000 yuan in the capital.

"Early is in the burning of money, many peers can not withstand the pressure to do one months ran, but we were invested in large, inventory more, want to go is not easy." "The first start-up of Chen Xiao Ying under great pressure," that time really helpless, the pressure is very big but can't bear to tell the parents in the hometown far away. ”

But he has always believed that the business of E-commerce is promising. His choice of the road to bite the bullet to go down, with the bones of tenacity and perseverance, he has not given up, actively seek to break through the road.

Two-year sales of more than 40 million yuan

2013, the turnaround finally came. After the Spring Festival, Pearl sales of the off-season, while other online shop to relax the "vigilance", less promotional activities, Chen out of a bold step chess, put more than 100,000 yuan to do activities, to "0" the price of 1000 pearl necklace sales, will be sold up.

Luckily, after the event, coinciding with Mother's Day eve, it is a year in the pearl jewelry sales season, many last bought "0" yuan necklace consumers think pearl quality is good, introduce friends and relatives to buy, and most of the people will tend to choose to sell the top of the list of goods, Chen shop suddenly opened the market, Gradually occupied the market, slowly began to profit.

But he did not dare to relax, because E-commerce is an hourly competition, occupy the market every step is to walk in front of competitors. Chen's concern is reasonable, according to statistics, 2013 he just entered Taobao, the same type of shop only 70, 2014 soared to more than 3,000. Entrepreneurship until now, he has never given himself leave, almost every day to work more than 10 hours, from 7 o'clock in the morning busy until the evening 11 o'clock.

Efforts have not been wasted, 2013 and 2014 two years, Chen Pearl store sales amounted to 40.8 million yuan. In the interview, he did not disclose his income, but said that the pearl margin "can also".

Focus on details and create the best products

Speaking of their own entrepreneurial experience, Chen that success has a certain degree of luck, but more or because of the attention to detail. "We do a good job of packaging, the page to do a good job, each link to strive for better than competitors, customers will naturally come to us." "Chen said.

The beginning of the brand, he insisted on going to the market to find the best pearls, buttons, beads of the workers are also strict requirements to create the best products.

2013, when most of the shop in the pearl jewelry packaging or the use of simple and rugged mode, a pearl necklace with a cloth bag to send out. But Chen Xiao Ying does not do so, he from the international brand-name processing products for the factory order packaging boxes, shop sold every pearl necklace is perfectly embedded in the leather packaging inside the box, and then set up to shock-resistant Kraft paper box, can reduce the damage in the mail process, but also to improve the grade of goods, Let consumers have a better experience after getting the product.

"Nothing is perfect in the first place, it can be perfected only by constantly perfecting it." "Through the exquisite packaging, Chen the first to complete the pearl jewelry from the goods to the advanced level, which allows his shop many times ranked single product sales of the entire network first, become the industry model, has been imitated and learn from."

Return Xinyu willing to share open shop experience

"The sellers in the crazy growth, the flow of traffic has not increased correspondingly, this two years, open shop more and more difficult." and pearl jewelry is a low repurchase rate, after-sale problems, and relatively small categories. Chen said he was considering expanding his new business direction in the face of increasingly fierce competition.

In Zhejiang Zhuji Pearl Shop After the development of mature, Chen ready to focus on the cause of the transfer to Xinyu, based on Xinyu to develop new online shopping business. Years ago, he was in the north of a residential district rented office building has been basically finished decoration. For the reason to return to Xinyu, Chen said, one is because of their own home, the second is because now do e-commerce area is not so important, Xinyu also has its own advantages.

Chen introduced, Beijing, Zhejiang, Fujian's electric industry is very developed, because they are sourcing, or logistics system is relatively perfect, relative to do a lot of people do electricity. Xinyu's electric business industry, though just beginning to start, but also has its own advantages, one is the low cost of human resources, a little training can be a quick induction; second, we have a lot of commendable local products, such as Fenyi, Fairy Lake Fish, Xiabu, and so on, can use the power of this platform sales to the whole country.

At present, the rapid development of the electric business industry, more and more people see this piece of fat, although every day to do the shop "dead" a lot of people, but still more people want to come in. Chen said: "Want to do taobao people can come to ask me, I must know everything, reserve, and share their experience, I hope and other people engaged in the electrical industry to help each other common progress, promote the development of Xinyu electric industry." ”

For the Xinyu who wants to enter the electric business industry, he puts forward his own suggestion: first of all to think about what they want to sell, find their own consumer groups, do not worry about small commodities, even if the category is small, for the country also has a huge market; the second is to focus on the product, the product is like the engine of the car, is the core part The last is to study competitors, to avoid weaknesses, sinking heart to do, not impetuous.