Yuo Hao: Three key aspects of a good user experience for a website

Dragon Boat Festival, the author is very interested in the Beijing suburb of an agricultural picking garden, a real experience of a rural customs. There is a problem has caused Yuo Hao thinking: In the city, a few yuan a catty of fruit, good and big, but many people still pick to pick, not satisfied. And in the Harvest Garden, the same fruit is sold to dozens of yuan a catty, but also doped with some crooked melon, but we are still happy to accept it. The same thing, from a few dollars up to dozens of yuan, from less than satisfied with the change to embrace, which depends on what magic? is undoubtedly the user experience. It is precisely because of the experience of picking brings everyone happy to make people willing to pay several times the price. Ça, to make money through the Internet, the user experience is kingly. However, all successful Internet money-making cases have always been through the user experience this soul thought. The best description of the user experience is a network game, why so many people crazy obsessed with online games? Because these games in their eyes is not a game, but an immersive new world. The reason why Windows XP is so prosperous is that he really has a great user experience compared to the previous operating system. XP really interprets the idea of experience (experience), so it has won the favor of users. So to make money through the Internet, first of all to win users, and the key to win users is the user experience. Yuo Hao will talk about how a website can achieve a good user experience from the following three aspects.

First, the design of the user experience

A site to attract users, to bring users a good experience, the first to have a good design style. Because the viewer has just contacted a website, his first impression of the site is largely determined by the design style of the website. If viewers feel the style of the entire site is very distinctive, will be very interested to continue browsing, so that the site has a more in-depth and comprehensive understanding. Conversely, if the site design is very boring, visitors will not go into depth, but directly to the site closed. So a good website design style is critical.

The design of the website is mainly embodied in the following three aspects: the color of the Web page, the layout of the Web page and the performance of the theme.

1, the color of the Web page

Color matching needs to be based on good color perception, and color selection to meet the site's positioning. Yuo Hao summed up the two major principles of website color matching:

(1) Great harmony, small contrast

Great harmony is the color effect of the whole page is unified. Can be achieved by using an approximate color or the same visual sense. For example, 360 Security Center site, a large number of use of the approximate color, through the green, light, dark, green Huanglai to the entire page of color matching. But like soil red, Earth blue, Huang Although not approximate color, but bring people a kind of common visual feeling. Small contrast, is to give the viewer accurate information of the place to contrast, and strong contrast, so it is easy to highlight the focus of the content. The contrast of hue and brightness can be used. If the complementary color is used, it will have a very obvious contrast effect. Neutral colors like black, white and gray are mainly used for transitions and softness between different colors.

(2) The colors in the same page should not exceed three kinds

A page to have a uniform color style, the use of color should not exceed three kinds (excluding black, white, gray). In a page according to the function of color, there are main color, auxiliary color and embellishment color three kinds. The main colors of the website can be determined according to the industry, or the logo or VI Manual of the company. and auxiliary color should follow the principle of great harmony to determine, embellishment color should follow the principle of small contrast to determine.

2, the layout of the Web page

The layout of the Web page, the layout of the page, the collocation of the page elements. For an article, good typesetting can make the context clear, easy for readers to read and understand. Web page is also so, good layout can give visitors a good access experience, but also effectively focus on the site highlighted. "What are the sites offering?" What are the key points? , a well-designed layout can easily answer these questions for users.

The layout of a Web page has two main types of infrastructure, one is the column structure, the other is the regional structure. The three columns are the most common columns that can reflect a sense of the atmosphere. The two columns give people a more open feeling, suitable for conveying some content with artistic conception. And the impact of the column structure selection of another important factor is the content of the site, if the site content is less, choose two columns is more appropriate, if the site content more, will choose three columns or even four columns. The regional structure is to divide the page into several parts, including some irregular partitions of the page. Because the region structure is very flexible, you can divide the entire page into a number of irregular or regular areas, so you can establish a distinctive website image, very suitable for entertainment and other personalized content display.

One of the most central elements of a page, we can put on the top left of the visual focus to highlight. Like some information Web sites, you will often place slide news in this location to show the recommended content. The layout of the page should also maintain the overall balance, to avoid a top-heavy feeling. The choice of pictures on the page and the collocation of pictures and text also require careful design.

3, the Web page for the theme of performance

The design style of a Web page must be related to the subject of the presentation. For example, a milk powder enterprise, his main consumer is infants and toddlers, then the site's design style should be lively and lovely, rich in fun. and a production of electronic products business, his website design style should give people a sense of rationality, technology. Only the appropriate style can make the subject more expressive. and the overall style of the site by the color and layout of comprehensive use to achieve, it is still to be based on the theme of performance to choose a reasonable color and layout.

Second, the function of the user experience
The so-called functional user experience, mainly refers to the site's various functions are really easy to use, easy to use. For a website, the simplicity of the operation, the usability of the function is the most important. Don't let the user take the time to think about how a feature should be implemented, because not every user is willing to take the time to find the answer. Yuo Hao feel that the site should achieve one such effect, when the user sees a page, this page should be self-evident, at a glance, self explained, do not need to spend energy to think.

Here are some specific examples to illustrate the ease of use of the site, some of the best ways to enhance the user experience in the function, so that the site becomes more user-friendly, easy to use.

1, the more important content more prominent. For important headings, you can make the fonts larger, thicker, and more specific. The relevant content together, easy to users of the same type of information to find and understand.

2, clearly identify the place to click. A link or button on a page should be obvious, and don't let the user take a few seconds to think about whether something can be clicked.

3, the production of accurate, clear navigation. In the shortest possible time to guide users into his most wanted to see the content of the page, for users who need is very important. So the website designer should set the precise navigation according to the content focus of the website and the content that the user browses most. For a Web site with more pages and more complex levels, it is recommended that you use breadcrumbs to identify the user's current browsing location. It is important for the user experience to let users know where they are on the site at any time.

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4, the search box design to facilitate the user. Do not add too many search categories to allow users to choose from which category to search, because sometimes the user is not sure what he needs is the category on the site, which is particularly evident in the online mall. A good search should have the function of smart hints, and when a user enters a short word, the search will search for the most relevant search term for the user. Baidu Search Handwriting is also a bright spot, for the elderly will not be able to type to provide a great convenience to meet the needs of specific groups of people.

5, each page should have a page name. A highlighted page name that makes it easy for users to know where they are and has a general idea of what the page contains. The best page name is the same as clicking on the link text that enters the page.

6, design a good slogan for the website, and appear in the prominent position of the page. A slogan is a description of the entire Web site. A good slogan should be able to express the characteristics of the site and the obvious benefits. This slogan can not only leave a deep impression on users, but also to establish the brand image of the site.

Third, the content of the user experience

Website content building to get a good user experience, should always implement a soul thought, that our website can either help users solve problems, or make users happy. Because the vast number of Internet users, the main goal is two, one is to find the information they need, the other is for entertainment. Only by grasping the users of these two needs, can bring a good user experience.

The main purpose of information station, industry station and Enterprise station is to help users solve problems. This kind of site must provide users with valuable things to help users quickly find the information they need. Video stations, SNS and other sites are the main purpose to make users happy, then how to provide users with interesting content, how to achieve interaction between netizens has become the key. Regarding the content plan, Yuo Hao has the following several suggestions:

1, the user needs analysis, according to the user needs to plan accurate content. The site should have an understanding of the user's overall situation, including the age structure, occupation, income, and what they are most concerned about. In response to their most concerned about the content and needs, we will be carefully planned and organized content. Advantages tend to become mediocre in the overall, to gain the advantage, we must provide users with accurate content.

2, the content of the site to be differentiated, so as to win in the competition. Because the internet age is an information explosion of the era, the same type of site has been very common, to stand out from these sites, it is necessary to provide users with unique content. To achieve this goal, one is the need for a large number of high-quality original content, the second is the need for the collection of refined information. The website only provides the fresh, the high quality content, only then can obtain the user real recognition. Carefully planned content can also greatly increase the user's trust in the site brand, thereby establishing a good user stickiness.

3, let the user participate in the content construction. NetEase's article is favored by the user, is because many articles have many netizens to participate in the comment. In the major online shopping malls, many users of a product comments is also affecting the user to purchase an important factor. From the content of users, often more easily favored by netizens.
Author information: Yuo Hao, member of the Blue Beacon.

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