Yusan male champion crab, 100,000 crab coupons in exchange for tens of millions of sales

Case one: "Yusan male" champion crab, 100,000 crab coupons for tens of millions of sales

In the marketing link, we must put this good product of its real unique point to dig out, the most superficial is the color flavor, and then go deep into the back of the people behind the culture.

"Yusan male" champion crab formerly known as "Golden Cheng Brand Hairy Crabs", Jincheng, Golden Yangchenghu. We proposed to change the name, the reason is two, first: Yusannan is the Yangchenghu crabs only a crab champion, the Yangchenghu Hairy Crabs Association issued a crab champion certificate to him. Second, he is a talk about crab farming on two luminous farmers, there are "star farmers" potential. Golden Yangchenghu, not a brand, just a name, no one remembers to live. But called Yusan male champion crab, will possibly become a personality charm brand.

On the marketing part, the team offers more exciting proposals:

Every September, all over the college entrance examination will be in Beijing, the university secretly competing which home to grab the most champion, and at this time is the peak of media interview champion. So the proposal, Yu three male champion crab to three consecutive years open "Champion crab Feast", to carry out similar links.

Yusan Male Hao not hesitate to take out 300,000 crab coupons as a marketing fee. So, we use the Media resources advantage, invite the media to participate in the Crab Feast, and interview thirty or forty Tsinghua University Champion. As a result, the media have done a lot of coverage, one of the media has made six full version of the publicity. As a result, content reporting has become a hot issue through the Internet.

Yusan male fire, in Beijing has been a reputation outside. That year, his life in the original sales reached more than 4 million, 2014 online sales also turned over at least three times times, reached more than 10 million.

Summary: The product must have the uniqueness, the product content, the product is very interesting thing to use it in the content way expression. The content of the best to be able to event, if the product is good, after the event is a word of mouth.

Case two: "Zhen Millet", lei "fake millet", I am true!

Some time ago lei into the agriculture of the news flying all over the sky, this thing behind is a careful planning.

"Zhen of millet", meaning is lei millet is false, haha. Homophonic is true and has the meaning of selection. We are not only in the packaging profile to imitate the mobile phone millet, packaging also made the shape of the phone, and the successful use of millet mobile phone and the charm of a "mutual pinch" will be "zhen millet" pushed on the cusp.

The reason for this: The Phantom of the Year announced November 19 14:30, a new mobile phone will be released. As a then, the millet mobile phone also announced will be at 14:00, that is, the charm announced the listing of half an hour "millet will have a big event!" But there is no specific indication of what will happen. As a then, our team on 19th the day of 13:00 released a very like Lei cell phone millet such a "zhen millet" boxed, and released a micro-blog-"Millet into the great agriculture, the new debut."

For a time, all the people in the spread of the "Lei into agriculture?!" "A lot of people are starting to analyze the possibilities and advantages of Lei's success in farming," he said. In a short period of time several micro-letters, reading volume reached more than 200,000. "Zhen's millet" this brand suddenly fire.

January 13, 2015, "Ren Millet" released, we a "2015 new agricultural start is ' ren zhen Millet ' is a successful affiliate marketing, and let the media to do a good article, the brand has successfully done propaganda."

Summary: This is the marketing "tricky play"-occasion marketing, the use of large brands to the popularity of the ship to sea.

Case three: "Four American berries", 20 copies per day to receive millions of reading rate

"Four berries" turned out to be a few students to study in Japan to grow strawberries, but because of the high cost of planting in the ordinary channel sales trapped. So they found us.

I asked him, how many different varieties did your strawberries look like? Looks, colors, smells are not the same ah, they have a different name?

He answered honestly, these four kinds of strawberry, call confidante, Zhang Ji ... I listen, are very feminine name, why not pack it up called "four berries", that is, a box has four kinds of strawberries. Slogan is called "Different color fragrance, each has each charm", eats each strawberry below all pastes a small label to tell you, you eat is what breed.

So how to promote the "four big raspberry"? It happened to be the 10 anniversary of the first "four major Hua Dan" awards in China's hit. We use the resources to find the original jury, we intend to select a second "four small Hua Dan" on Weibo.

At that time Weibo special fire, forwarding very powerful. With more than 10 20 stars of the selection photos, below my "four big raspberry" product photos. Send out more than 10 or 20 fans each day to attract them to vote. In a very short time, the transfer is hundreds of thousands of, read to millions of.

2012 that year, our team will sell this strawberry to 68 yuan/450g, many people praise the product, said never tasted so delicious strawberry.

Summary: Products to be content, in the process to consider, the most want to see this thing, and willing to spread his audience is who. This content is lost in a correct circle, the audience is moved, will naturally spread. This is a social media and since the media era, to learn to use.