YY Mobile strategy Rethinking: The video of a few bypass

Lee Colling said: "This year YY will launch mobile video services to provide mobile users with a better experience." Lee Colling that mobile video, compared to the traditional internet UGC video, may be subversive and the market space is also huge. I have in the previous article, said YY to aggravate the mobile video function, there are many reasons, no longer repeat. Only one point, compared to the PC side, the mobile end of the user is at any time online, I can subscribe to my interest in the program or host, and their rest, with the law, Imagination Unlimited. Now that you want to do mobile video, there are a few ways to go through the past. 1. Politics, copyrights, and pornography, politics, copyrights and pornography are not just problems that traditional Internet video should circumvent, but mobile video is also a cautious one. You see, the founders of the Justing.tv and South Korean afreecatv have been jailed for copyright lawsuits. Not in China, but as a listed company, if one of the above is exposed, the results are conceivable. To raise a chestnut, Korea AFREECATV Channel has the age 19+ limit, because South Korea's Internet user basically is the real name, will compare the user ID age. The so-called 19+ is also not pornographic content, as long as a little sexy girl dancing will be classified as such. 2, huge flow how to do as the saying goes: no move, fodder first. Mobile video is bound to consume a large amount of user traffic resources, and operators to work together to solve this demand. Recently Unicom's advertising to talk about 5 Yuan 1 g, 10 yuan 2 G package package, for video, these traffic is not enough to see. Forerunners such as singing, Dom music, and operators have a monthly unlimited flow of cooperation, Wo sing Unicom 3G 15 yuan/month Unlimited play, Vaux Dommy 8 yuan/month packet flow. YY can imitate, walk the flow and operators no interest competition, if there is a huge amount of users, real win. 3, not only to do b2c2c also do b2b2c many media in the report yy and 9158, will use Ober color edge and gray area and other words. The fact that the micro-letter occurred in the case of the gun more than the probability of more than a few times, we have been accused of MO is a gun software, micro-letter is innovative, Tencent's mobile internet "ticket." These accusations will be much less when your product is available to everyone, not just a beauty anchor. B2C2C very good understanding, is yy to anchor to users, is also yy music and education is now the main mode. YY Each host can be understood as a small seller, through the screen in various ways to the audience to sell their "merchandise", such as voice, beauty, talent and so on, of course, the goods here can also be kind. From the operational point of view, YY can also create some beauty makeup, clothing class star channel, attract such as Taobao sellers and other C. Another example, a Taobao sell clothes mm, their own daily live two hours, on-site test and recommend, the formation of a strengthened version of the beautiful and mushroom street effect, with YY to buy recommended position to promote. B2B2C is Y.Y to Enterprise to users, first from the mobile end of the horse, and then killed back to the internet side. The internet end of the UGC video live promotion is difficult, because everyone is a competitor, do you think a video site live a party will access yy system? An enterprise to open a press conference instead of looking for yy to live? But the mobile end is different, this is an incremental market, technology and user experience are barriers, if YY has done a certain user scale, the internet side of the competitor may become partners. Imagine: Millet mobile phone 3 press conference mobile end live exclusive through yy! Built-in stock market opening and closing broadcast, provide the source is the news! Users pay a small fee can watch Beijing works a concert live Live! When your service can penetrate the entire technology industry, when your users not only have the cock silk also culvert high-end users, Word-of-mouth and brand nature will be different from before. 4, the user account system is very important mobile end video users what is the most characteristic? is to stay online at all times. So YY's account system will be reset, no longer is similar to QQ friends and friends group relationship, but to introduce similar micro-Bo fans and concerns, when I started live can be pushed to notify my fans. Because whether the live is C or B, in the final yy can be interpreted as the current popular "from the media" form, of course, the need for fans and attention, one day chasing an article to see the user with a bench in front of the screen is a few hours of fans how compared? But fans can also be graded, QQ value-added services that set up, you are Gaofu, give you red name and red Chat font display; you are a hardcore fan group, give you green name and green chat font display; you are ordinary people, then only white name and font. Anchors go to celebrity certification, enterprises go enterprise certification, yy version of the "public platform" was born. 5, sing, 9158 and so on 9158 and sing it, Lee Colling although they are not competitors, but based on my point of view, since the same in a market, relying on are scarce anchor resources, sooner or later have to hand-to-hand that day. While singing while making money, there are fans and earn popularity, if singing sound effect can be no less than sing it, you think those who sing the MM will not be tempted? So the image of good, temperament good, sound of the anchor contest will be a big problem, and the most effective way to fight against the enemy is to dig the horn anchor, how to establish an effective anchor integral growth system, the actual design of various functions from the anchor, when the quality and number of anchors more and more high, attracting more and more users, YY's income and market value can be linearly increased.