Zara enters China's electric dealers ' online and store-price popularity

Zhejiang online November 20 news Zara boss Ortega from the delivery workers to the world's third richest, now Zara stores have been in all sizes and cities have influence. Zara, accustomed to traditional sales patterns, recently played new tricks, and this September, Zara opened its own shop ONLINE in China. Zara is said to be selling online in Europe after the online sales have surpassed its best entity shop performance, online daily turnover of up to 500,000 to 600,000 euros, almost the average of a physical store 3 times times.

But for Zara online store sales, buyers have a lot of praise and criticism.

Zara opens up new network sales channels

Zara China Online Shop this year, a great temptation including a large number of Midwest city, including the three or four-line market, because it is not the focus of Zara stores.

Starting September 5, consumers login to Zara's China official website, you can see Zara official online store officially on-line, consumers can easily browse the trend of fashionable women's wear, men's and children's wear. Reporters into the online shop around a circle, simple white bottom black word, the background of the picture is also very pure gray, there is no extra advertising disorderly eyes.

Enter Zara's official website, the left side of the consumer can choose women, men and children, after segmentation can choose coats, coats, dresses and so on, and then click on the merchandise. See the interest of the style point in the purchase, the goods are also carefully written on the composition and maintenance, send the way there are two kinds, one is to the physical store receipts, the other is courier door-to-door, full 299 yuan can be free of 10 yuan freight. Select the color and size can be directly added to the shopping basket, to all selected after the unified processing orders can be.

The reporter found that under the commodity, there are "you can match ..." a column, suitable clothes, trousers, bags, shoes and so on are shown below, this for many do not know how to match the convenience of people.

Line online under the same price, synchronized sales

So what's the difference between offline entities and online stores?

It is understood that Zara online platform and the entity shop simultaneous sales of women's clothing, men's and children's wear series, the price is the same as the entity shop.

Yan ' an road Zara store salesperson also confirmed this point: "Online prices and shop prices are the same, no concessions." So it does not affect the sales of our physical stores. ”

"Online goods are not complete, some goods online there is no physical store, but sometimes online goods, but the physical store sold out." A salesperson said.

In the work day, the store's customer is indeed many, the fitting room is chattering outside, the store's clothes brim. Reporter fancy a bell-shaped visor, but only a red color, ask if there are other colors, the shop assistant said: "There is no, you can go to the official online to see, this hat there is a navy color, the Internet may have." "The reporter on-line inquires a bit, sure enough the online shopping mall has another color hat."

Zara said, online shopping malls this to a certain extent, for consumers to provide convenience, if the entity shop did not find their own size or color, you may wish to look at the online store.

The same price strategy may not win the favor of Chinese consumers

Consumers who know Zara's brand know that Zara's boss, Ortega, is poor at the age of 13, dropping out to a clothing store as an apprentice in the city every day, delivering a new shirt to the guests ' home in town, and then becoming a tailor's assistant, gradually touching the core area of fashion design. From then on he began to study the supply chain model of skipping middlemen and selling products directly to consumers.

Zara's stores have been expanding in recent years the industry has analyzed Zara's success in recent years, can be summed up as four factors: a large group of designers, the company itself has 9 garment factory, from the new planning to the production factory, the fastest in a week to complete; Every 3 weeks in their clothing store all the goods must be replaced.

A number of consumers who are concerned about Zara say: "Zara's goods are updated too quickly, sometimes four or five days apart and found new." A lot of new one to the counter, quickly broken code. The online store is very attractive from the picture to the entire page editor, but the goods are too small and the consumer's choice is limited. ”

"A lot of people buy things online, except for the convenience of the map, more because there is a discount." Although Zara brand reputation is good, but online and store prices are the same, there is no cheap, then who will be interested? "A woman with years of online shopping experience said.

In fact, the UPS and the high tide of electricity price war has fully exposed the Chinese consumer's concern about the price, although the gap and other brands also carry out the same line of the same price strategy, but many brands are through different promotional methods to attract consumers, and Zara's action is very small.

There are also consumer concerns, before because of the quality of the storm, will not have a large number of inventory through the online store to carry out sales.