Zhang: Annual revenue increase 3.5 times times Go desktop entry value monetization Way

Wen/Zhang (State Digital President) mobile Internet developers How to make money is a long-standing problem. The problem is not only the developers concerned, the operating system is also concerned. If developers do not earn money, there is no artificial platform for development and application, the system of ecological collapse. Such a problem of concern from upstream and downstream of the ecosystem is troubling many people. Whenever a new mobile application emerges, it is accompanied by confusion and skepticism about how to make money in the future. In the just released fourth quarter earnings, the company's revenue structure to achieve a breakthrough in mobile applications products and services accounted for more than 50% of the revenue, this is the first time, I highly value a breakthrough. Supporting the main business of the product is Go Desktop series applications, only in the fourth quarter of 2013, the company contributed 50.9 million yuan (about 8.2 million U.S. dollars) income, an increase of 230.7%. Mobile apps and service revenues have also boosted the company's net profit for the year by more than 500% per cent. In the State digital three line of business, the end of 2010 only on the online go desktop to start the latest, but the fastest, has become the company's important and very promising growth momentum. Go desktop 2013 years of revenue for 2012 years 4.5 times times, mobile Internet is entering the monetization phase. To make the entrance to the personality, Android users are willing to pay for the big structure, go desktop income is divided into three parts-users directly pay, advertising alliances, direct advertising. So far, the three-part income ratio is about 1:1:1. The Advertising alliance does not have to talk about, is everybody most familiar mobile application revenue way. Direct user pay is the first way we try to monetization. Now the theme only to beautify the line has more than 10,000 themes in the GooglePlay sales, and still dozens of new topics per week to increase the speed. By working with more than 1000 professional designers in the world, we have built a very good eco-cycle, and the designers who work with the Go desktop are divided into the record of earning up to 26,000 RMB in one month. is personalization not just a need? This question may be a matter of opinion. One of Tencent's first money-making services is the QQ show. Avatar. As the product develops, the Go desktop tries to develop advanced billing capabilities for high-end users. For example, go Desktop 3D engine function, go SMS SMS Backup function. The ultimate premium is the high-end desktop product--nextlauncher3d we launched at the end of 2012. The high level desktop only for the overseas high-end user groups, despite the 15.99-dollar price, in the application pricing of the high handsome, it still with cool 3D special effects and smooth operation experience, and quickly climbed to googleplay personalized classification of the first revenue, today still maintain the forefront. Two weeks after the line, Nextlauncher in GooglePlay sales on the breakthrough of 1 million yuan. The 3D engine and some high-end features used in this experimental product were later ported to the Go tableTo become a go desktop charging item. I don't think it's true if people are still using users ' reluctance to pay, especially if Android users are more reluctant to pay. At least in today's mobile internet market, we believe that users are absolutely willing to pay for the value he recognizes. AppAnnie2 Monthly Report on non-game Developers income list AppAnnie2 Monthly report shows that state digital is already googleplay non-game developers monthly income list second, after line. These revenues from the application market are only one-third of the total revenue from the Go desktop. Do the distribution of the portal, product matrix to lay a strong strength go desktop is currently the most important and fastest growing is the direct advertising revenue. The revenue growth of the Go series in the fourth quarter of last year was mainly related to a 407.6% increase in marketing revenue, which was only a 97.7% increase in user fees mentioned earlier. What's interesting is that most of the marketing revenue from Go desktop comes from overseas promotion by Chinese mobile internet developers. A few years ago we thought that the mobile internet made money on top of three mountains-the market is not mature enough, the user's willingness to pay is low; Now, as the market develops, the first two mountains are less solid. BusinessInsider in a recent release of the report, "The Future of Mobile Internet" (thefutureofmobile), we are at the end of the popularity of smartphones, the developed market smartphone market is nearing saturation, the hardware market growth slowed, And that the operating system has won the battle, Android has accounted for nearly 80% of the global smartphone market share. Next, it's a great time for application developers. The BI report shows that the hardware and operating system wars have been settled but the promotion costs are high this third mountain is still there. Think about the past two months, the quick taxi and tick-tock-taxi-burning battle of the money. There is news that Alibaba and Tencent in the two months total burned 1.5 billion yuan, if the number is true, the equivalent of every 3.5 seconds lit a hundred dollar bills. But this is an opportunity for the Go desktop, which has taken a place in overseas markets. China has at least 3,000 tour companies, thinking about the good environment in foreign markets and the willingness of users to pay their own money, and they all want to publish their products globally. And Tencent, Ali, Baidu, these domestic giants have no one to become an international company's ambition. Since the start of business in North America in the early 2013 Go desktop, go desktop overseas direct advertising, almost all from the domestic mobile Internet developers overseas users to expand, including Tencent's micro-letter, Golden Hill Cheetah clean-up Master, Sohu Tour, Baidu and so on, cheetah cleaning master growth rate is very fast, the promotion of the most important reason, Is that the Go desktop distribution plays a key role. Jinshan Cleaning Master (clearmaster) worldwide download more than 100 million, the market share in North America rapidly rising. ThisOne result depends on the strong distribution of the go desktop abroad. As of December 31, 2013, the total number of Go desktop global users exceeded 269 million and the monthly active users grew to 46 million. Around the go desktop, we have developed more than 10 primary substitution and enhancement applications, providing Android users with a wide range of personalized and efficient services to build a complete product matrix. Go sms, goes to lock screen, down to the GooglePlay 50 million levels of application, this level of non-game applications currently no more than 50. This set of product matrices supports each other, and has been fully able to cover all localized operations on the phone, forming a cross three-dimensional portal network. Previously, it was said that the go desktop is only selling the theme, earning the girl's money. Now we can tell you, when the mobile desktop with a good user experience to wrap up the entire operating system, what can do, beyond our imagination. Make an intelligent distribution portal, let the distribution into the use of the scene long bang Digital can be in a very short period of time to push such a high user, of course, thanks to the Go desktop itself a large user base. More importantly, we associate the actual needs of the user, the functionality of the desktop itself, and the services provided by the application to the user's use of advertising and promotional behavior. Just like when users use other browsers to access Gmail, Google asks if they want to download chrome. Go desktop in North America for the Golden Hill clean-up master, in the user's use of the scene, combined with the cleaning master's ads. For example, when the user unloads the application, it prompts the user with uninstall residue, asks if the download cleanup master is thoroughly erased, or, when the user uses the Memory cleanup feature from the Go desktop, recommends users to use a more professional cleaning tool in due course. Such forms of advertising, the user's harassment is negligible, conversion rate is very high. Make a reasonable recommendation in the use scenario but we have also gone some detours in this regard. There was a time when we had to pick up any ads on our desktop and thought that the revenue from multiple receipts would increase. But in fact, when the ads to the user form harassment, not only can not improve conversion rate, but also by the user's resistance. The desktop and App store, the browser and the Super app such as Facebook and micro-mail, and the four portals of the mobile Internet, are unique. It is not a simple distribution portal, but a smart portal to understanding the user's familiarity with the user. Unlike the Super app, which lists all the purposes, it's not like the app market, which includes all the distribution of applications, and unlike browsers, you can only understand the preferences and habits of users. The core value of desktop existence is to help users better manage his mobile phone, and thus become a user access to the mobile Internet personal portal. Desktop is the most clear user in what circumstances need what kind of service, and at this time the application recommended out, will naturally get the user's favor. According to mobile data analysis company Flurry Statistics, this year only as of March 7, AndroidThe use of desktop applications has reached 6.7 billion times, has exceeded the total use of the year 2013. The figures show that smartphone users are keeping a spurt of growth in demand for innovative and easy-to-use mobile phone personalized solutions. The good card position in the overseas market, coupled with a very high conversion rate, coupled with the sea tide of China Mobile Internet developers, eventually boosted the go desktop's revenue rocket growth. The future Go desktop will continue digging in this direction. The earlier acquisition of Getjar, has been for our data mining and accurate delivery of the foreshadowing, the high value of users of mining and optimization algorithms personalized recommendations, have been on the road. And the shape of the product itself, there will be more interesting evolution, not only to help users better connect the Internet services, but also in the right time to push advertising information to a reasonable position. Some functions will be online, some still brewing. Unfortunately, we can not speak too much and look forward to sharing it with you next time. All in all, the Go desktop has become a gateway to the global mobile Internet, and it is experiencing a jump from the portal to the platform, which is the challenge we are facing and the dream we are excited about.