Zhang, founder of Beauty and Beauty, likened his company to a beautiful funnel.

Abstract: "Editor's note" Beauty beauty makeup into these trading platform upstream, which is a gap in the beautiful industry chain, but also the beauty of beauty makeup found an opportunity. We want our future to be able to talk to all of these companies to become very good upstream and downstream

"Editor's note" Beauty makeup became the upstream of these trading platforms, which is a gap in the beautiful industry chain, but also the beauty of beauty makeup found an opportunity. "We hope that we can make a good upstream and downstream partnership with all of these companies in the future," he said. We are willing to make the flow without reservation, even regardless of the cost of distribution to all partners. Beauty Beauty Makeup Zhang said.

Mode】

Funnel-like through the major social media, or other traffic platform to obtain traffic, and then in the funnel to filter the flow, cleaning, export to the downstream trading platform.

Characteristics】

1, star makeup Artist's "Beautiful Opinion leader" guide

2, the product promotion process is full of creativity

3, upstream and downstream seamless docking, and has an open

"Short Board"

1, the promotion process design is the characteristics and challenges

2, "beautiful industry" do too scattered, may not be professional

3, no competitor, can not establish the industry atmosphere

"Model Details"

Zhang, founder of beauty makeup, likened his company to a beautiful funnel, its intrinsic meaning is: beauty and beauty makeup community like funnel through each major social media, or other flow platform to obtain traffic, and then in the funnel to the flow of screening, cleaning, export to the downstream trading platform.

The scene around the trading platform, including beauty, nail, beauty and so on, when users in the community to talk about the topic, the introduction of related products will appear, such as talking to a certain brand of make-up water is very good, this brand of cosmetics recommended will be the first time to be recognized. This kind of community structure pattern eliminates the traditional user and the user to produce the information, has one layer with the third party transaction platform information to get through, this makes the beauty beauty makeup commercialization The road to become clear.

Beauty of beauty makeup users divided into ordinary users and QL, in addition to teachers, Tatsu people, QL also recruited a number of star makeup artist, beauty beauty makeup roots to the entertainment circle, found that this group has their own unique professional beauty skills, the user has a great guide.

User-generated content is PUGC and GUGC. Ordinary users produce ordinary UGC, as the common value of the community, they in the beauty of beauty makeup circle without pressure exchange, talk about emotions, life, fashion, stars and other topics, create a community stickiness. The core of the content is the beauty of beauty makeup to create a "beautiful circle", that is, nail, hair, beauty, and so on channel content, through the community's "beautiful opinion leader" with the user interaction, guide the user how to become beautiful.

In order to improve the relevant product referral system, beauty beauty makeup has used a 15-person team to spend a year to improve the product library, to now, many brands have taken the initiative to find beautiful beauty makeup update their product library.

In terms of branding or platform cooperation, beauty beauty makeup to remain fully open, it does not bind a company, all the platform to generate trading can become its partners, such as beauty makeup and Le Feng, gathers the United States to cooperate, clothing is Taobao, Mushroom street, Beauty said, plastic surgery has a beautiful life, beautiful magic and so on.

Naturally, beauty beauty makeup became the upstream of these trading platforms, which is a gap in the beautiful industry chain, but also the beauty of beauty makeup found an opportunity. "We hope that we can make a good upstream and downstream partnership with all of these companies in the future," he said. We are willing to make the flow without reservation, even regardless of the cost of distribution to all partners. Beauty Beauty Makeup Zhang said.

At the same time, in order to make the entire referral trade process experience better, beauty beauty makeup trying to make their own every transaction can be full of creative design, the process of building products has become slowly and steadily.

The root cause of doing this is still: users have become beautiful but do not know how to do the pain point.

As a tourist Zhang, when he travels abroad, found that foreign women always dress themselves very beautiful, showing respect for family and friends, but most of the female children in China, clothing is sometimes inappropriate, not they do not want to change the United States but find a channel to change the status quo, beauty beauty makeup to become this channel, Be a beautiful mentor to a girl.

Pain point is the root of a business.

In addition, in addition to efforts to create the flow of product introductions, monitoring the quality of the products promoted and "Beautiful opinion leader" issued by the "good" is correct is the beauty of beauty needs to be constantly polished one aspect. As Zhang said, as long as the goods are authentic or "good" as long as useful, in the user needs when this product appears to solve the needs of users, is not regarded as advertising.