Zhang: What I'm going to do is this cool city bike

Editor's note: On the evening of October 20, state Digital Zhang announced his resignation as president and director, and started his own business, devoting himself to his favorite bicycle. He wrote in the blog with a strong literary temperament that he did not want to love the bicycle in vain, and always do something for it. Two months later, people are still guessing what Zhang and his bike really look like. Now, Zhang the answer. Article | Zhang few people know the story of my first venture. It was in 1999 that I started a project with two other friends in a community in Weigongcun. Project failure is the final result of many factors integration, in which the positioning of products is one of the biggest problems. At that time, we defined our products as personal information agents. Help users to automatically achieve online shopping on different websites price comparison, news keyword crawling and alignment. We give it the name of the solution. " Sounds good, doesn't it? But except for ourselves, no one uses our product that sounds so cool. Today to think again, the reason is visible, 1999, the entire Chinese Internet users only million, E-commerce services has just begun, people should be concerned about whether the payment is reliable, delivery can be in place, so that users learn to surf the internet, online shopping is the first to meet the needs. It was a shame that the end of the venture was ended with no users to use and shareholders who were not even willing to come to the clearing. Today, again, this shameful story is to say, in the bicycle this matter, we almost lost another person. When the idea of the bike came up, we, like all entrepreneurs, thought first of all: smart bikes. But why now, I almost deny that we want you to know that our 00 team is going to be a city bike, not a smart bike? The process of positioning is the process of sarcasm, irony, provocation, and controversy between the few of us. The following three points, is the result of our thinking: 1, for intelligent and intelligent? Not from the design of a smart "product, to design products, but from a good product" angle to design products. Good products, to have the homage ", The beauty of humility", prudent use of the body of a prostitute, the words from the Design Master Liu Zongyue's "process", our earliest wisdom on the inspiration, bluntly said, that is the sex of the body. In order to be intelligent and intelligent, in order to networking and networking, is to put the product into the body of a prostitute. Intelligent or not, networking or not, to see if the user is the most painful demand point. 2, by a function to occupy the market blank? It's reversed! If it's just adding networking to a ready-made product, you can open up a whole new market, which is really underestimating the length of time and the intensity of the competition. Internet technology to join, it does make a lot of traditional market face reshuffle, emerging companies have the opportunity, but this is to the market to understand and analysis, first to explore the location of the blank market, and then research product positioning and functional design-do not get the reverse. If we just add a networking feature to a traditional bike and then we're on sale, thatWhy can't traditional bicycle brands do that? This new product is the market share and the next three years of competition, we can grasp the first choice of Qi 00, first of all, the bicycle market is blank: Urban bicycles, and then the function of networking and other design. Over the past few years, bicycles have evolved from a shift to a multi-level use of fusion sports, fashion, commuting and travel, and the unmet market is first and foremost a city bike. There are historical reasons for this scarcity. In the past, China's traffic conditions are poor, so the bicycle has shock absorption, slow shock, variable speed function will be the first contact with the consumers full of temptation, this because of the blind from the understanding of the chase from, it is time to stop. All we need is a bike. Redefining the philosophy of urban cycling is indeed a challenge and a mission. Because the trait it has is our attitude towards city life. Beauty, full of the beauty of process design. Security, to ensure a steady and stable forward, and will not be easily lost. Simple, minus unnecessary complexity, just from here to there. Clean, nothing will be dirty, all clear. Stable, not fragile, very strong, cloud light wind. Cheap: Not proud of the value of pride, and convenient and pleasant. The city bikes have come to the point where the exclusive products are needed. Entrepreneurship depends on the market. Other smart products, too, if no real market gaps are found, it is in the design of the mouse function. 3, entrepreneurship depends on inspiration? team! Smart hardware entrepreneurship is still entrepreneurship. The root of entrepreneurship is the team. Whether you are looking at every day to see the design of the website, or that you have a lot of imaginative ideas, but in this field, the most indispensable is the inspiration, I heard about the intelligent hardware idea of bicycles can be piled up in the office, but you let this office filled with the field of the most experienced, the most patient, willing to exchange the master capable , there is a real chance of success. One innovation can be done, and the team that can keep innovating is the real entrepreneur. Many people are guessing our product function, but these three ideas, is seven 00 biggest secret. It doesn't matter, sharing makes us stronger. Again: Qi 00 (700bike.com) To do is a city bike, intelligent or networking is just a small function. Please look forward to a cheap "city bike available."