Zhang Zhang to Sohu posted 3.0 label has seen the controversy of the light

"TechWeb message" June 21, Sohu announced that the second Sohu Blog conference will be held on July 21, Sohu will also be in the blog conference on the display called "Sohu 3.0" of the full line of products, including Sohu blog launched "Sound and Color" version, the Last Sohu blog Congress launched is "play" version. According to the introduction, this blog conference to participate in the number of people, and the upcoming "sound-color" version is mainly to increase the function of the video, the function is mainly provided to the blog a very convenient recording video program platform for the visit of large video programs, will use the Peer-to-peer technology Sohu streaming, speed up and save bandwidth costs, in addition,　　Sogou Video Search, Sogou Input method will also be on-line on the day.　　Zhang in the interview with TechWeb revealed Sohu 3.0 content and development direction, he hoped that Sohu through the blog Conference on the development of recent years to make a summary. Zhang Chaoyang Zhang in the eyes of Sohu 3.0 Zhang said in an interview, in the July 21 blog Conference, in addition to the blog, but also announced the "Sohu 3.0" of the inauguration ceremony, this so-called ceremony, is the recent introduction of Sohu, the transformation of the products for unified display,　　But he is unwilling to disclose in detail what the 3.0 contains, or even 1.0, 2.0 of the standard is not willing to talk about, but will certainly include video, search, input method, etc. to emphasize technology and innovation-oriented products. Zhang said that the Sohu 3.0 concept is a technological push and integration after the outbreak.　　Currently Sohu has almost all the business models on the market, portals, communities, SP, real estate, games, to the recent emphasis on the search, blog, Olympic Games, as well as the upcoming video. The product front is too long to face the integration capability.　　Sohu has launched a matrix concept a few years ago, but only recently through the "pass" way to several Web site users through, the content of the access to the longer. However, Zhang Chaoyang has been very confident in the development of Sohu.　　In Zhang's eyes, in the technology-driven, portal information is the center, Sogou search is the station outside the bridge to get through, and Sogou input rules to occupy user clients, blog is to attract a large number of users to improve stickiness, and then through the Olympic strategy to enhance visibility. Zhang has been hoping that Sohu will become the last two or three Chinese internet, and finally the most successful one. In his eyes, Sohu has been detached from the concept of the portal, Sohu is not called the portal is no longer important, more important is whether the "winner of the King."　　In the future, Internet information will become only a few providers, others can only do some of the relatively small vertical areas. Of course, now Sohu and Charles Zhang are different from a few years ago, in the previous few years, have acquired Chinaren, Focus, Goodfeel, Go2map, 17173 and other types of Web sites. But in an interview, Zhang said that the future is unlikely to consider the acquisition, mainly because of the domestic market environment and technical level and the Silicon Valley is very different, for example, some domestic companies have been acquired, the founder can go out to engage in another one of the same productionProducts to compete, and in foreign countries in this respect more stringent supervision.　　Do not consider the acquisition at the same time, but a large number of investment in the development of search, blog, video, games and other products, more hope through their own research and development to solve the problem of product line extension. Blog move, a fair unfair competition recently, as long as there are media meeting, Zhang will actively to the reporters to show the new features Sohu blog, the focus is to show who has moved from Sina to Sohu. Zhang said in an interview, "blog moved to Sohu is qiantouming, liberated areas of the day is a clear day." "In fact, Sina also launched the Moving tool in early May, using this tool, users can easily be stored in other blog space in the personal content transferred to Sina."　　Sohu in June launched the same moving tools to deal with Sina's measures, and through the form of announcements, issued a "Qing Children's Day: Welcome Sina bo Friends moved to Sohu" news, attracted the attention of the industry. However, soon there are user complaints, moving tools can not move Sina blog content, and then there is news that Sina blocked Sohu's IP.　　In the face of public pressure, Sina has been silent. The appearance of moving tools is not news. Most independent blogging programs follow a standard data export format that can be transferred to other programs as long as the format is followed.　　But as a BSP, because of the pressure of competition and operating pressure, most will not provide convenient export procedures, on the contrary, BSP hope that by digging a corner to achieve the purpose of increasing the user and content, in the BSP eye, the introduction of moving tools is a good trick of the beggar-thy-neighbour.　　Previously, domestic young users, most of the blog using MSN Space Services, but due to a variety of factors caused by slow, so some enthusiasts developed a moving tool, since then out of hand, Baidu Room, NetEase blog, etc. in the early promotion of the introduction of moving tools, but did not cause such a big response. This time Sohu and Sina moved the war to be concerned about, the most important is two years old feud, Sina and Sohu competition already a little neurotic.　　In positioning, Sina mainly celebrity blog to drive product development, and Sohu hope that through the "fun" characteristics to attract grassroots users, the direction of the development of the two are not particularly able to write, almost all of the BSP will do so.　　TechWeb asked Zhang, the ordinary netizen is where to use and pour to where, and celebrities will consider more problems, from the revolutionary point of view, the effect of an enemy will be more than attract a group of stragglers better, Sohu what way to attract celebrity blog move? For TechWeb, Zhang said, Sohu blog is mainly located in the grassroots blog, Sohu Blog Development Direction is also grassroots strategy, for all the public. And China's celebrities are so thousands of, most people are still related to their own side of the matter, personal needs is the most important. Sohu Blog is to let everyone to play feel particularly cool, DIY in their own site. And now there are celebrities.Come, like Zhang Ziyi.　　Blog moving is a very fair means of competition, but because of product positioning and product quality differences, leading to an unfair way of competition.　　Zhang Sohu Zhang Zhang Zhang Love to play, whether it is many years ago, Miss MMS, Beauty and the Beast Mountaineering expedition to the Everest, and recently bought luxury yacht, Zhang is not like a IT industry, more like the people in the fashion industry.　　Generous consulting general manager Cheng Tianyu smile, compared to Ding Lei, MA and other company bosses, Charles Zhang live more chic, or he put life more thoroughly, so he likes to "play". 2001, the popular one by Tsinghua students self-portraits DV "Tsinghua Night," which describes the joke of it people, Zhongguancun man, money is not play, three Li Tun men, will play but no money, and the man who built the country, money also know to play.　　From this point of view, Ding Lei, MA, and other men belong to Zhongguancun, and Zhang Charles is a man of the founding door. And as the IT world's Charles Zhang, compared to other internet company leaders of the evasive, he boldly commented, through interviews, blogs and other ways to directly hit competitors.　　believe that the direct level, in addition to the domestic Zhou can contend with, it is difficult to find a third person. Sohu's product promotion strategy also carries the entertainment brand. "Play, Get", "sound, color" these would have been used to make people fantasize about the theme of the blog conference, but also in the blog conference to invite a variety of star performances. Similar activities, Tom.com has been a big, but now there is no momentum a few years ago, after the SP days sad, TOM and Lei have rarely engaged in such large-scale fun.