Zhengzhou Most tide Fruit uncle is how to be on

January 28 News, there must be a lot of PC dealers hate the status of poor: Non-stop on the ground a variety of promotional activities, access to new users more and more expensive, even top sellers are not making money. Among these haters, there is a want to be the godfather of the uncle, tired, want to leave the days of cats, jingdong these platforms play something different.

, the old uncle, who used to be the director of the Electric business operation of Yi Yang trousers, is now one of the most fashionable fruit micro-merchants in Zhengzhou. In the micro-letter, he called himself Liu, in April 2, 2014, through the "buy fruit de big shopkeeper" personal micro-signal issued monthly model order fruit. April 8, the founder of the purchase of fruit, Liu Ping 5 o'clock in the morning to get up for the first time to go to fruit, back after sorting the packaging and began to distribute himself.


 


from PC to do micro-business has been big six months, Liu Ping although not yet when the Godfather, but the days have undergone a great change. He said, no longer want to price war, do not want to be bound by platform rules, do not want to be in two worlds with users. In short, as a transformational entrepreneur, he is more handsome than before.


 


Zhengzhou Most tide fruit uncle is how to be on the


 


at present, Liu Ping's practice is, in the micro-letter to accept a monthly package and a single product reservation, two or three times a week in person to the country of origin or Henan local market to purchase high-quality fruit, and then put in the small refrigerator built in Zhengzhou, all orders by hair Shun Fung Express delivery.


 


Sound and PC side of the fresh electricity business is nothing different, Liu Ping's chic in the end is reflected in where?


 


Liu said, one is in the PC electric Business 2014 big play price war, buy fruit still can not low price. "We and every day orchard, delicious 77 and so on PC Electric quotient Compare, the price is a little more expensive." Also, we do not participate in the promotion, do not do the purchase of gifts activities. ”


 


can do at the beginning of the start-up to do not low prices, Liu said that is not to sell things are not the same, but the way to sell things.


 


Up to now, the only marketing to buy fruit, sales platform is a micro-letter, divided into 299 yuan and 499 yuan monthly package, 79 Yuan single package and some fruit single products, the main marketing way is private micro-signal, personal marketing number and micro-letter public service number, early users are mostly acquaintances, as well as acquaintances of acquaintances.


 


Liu Ping summed up the reason, the first is to buy fruit products no problem, and packaging and comprehensive experience better, coupled with friends often share work and entrepreneurial experience, customers to buy fruit of the knowledge is alive, and the development of interpersonal relationships more trustworthy. "No use to promote and suck powder, buy fruit micro-letter public service number as of December 31, 2014 more than 4,800 fans, personal micro-signal a total of more than 4,500 fans, remove the two repeat part of at least 5000 or so fans, many people I do not know, and never talked about. Of these 5000 fans, 37.2% of them bought and experienced fruit products and services, and repeated purchases are much higher than PC power. ”


 


Buy Fruit Packaging


 


second is the daily interaction with the real user, Exchange generated trust than Taobao evaluation more powerful. Not long ago, Liu Ping temporary whim in the circle of friends released a small activity: the user only pay 100 yuan, not only can get fruit, but also to buy fruit fruit 100 stock original stock. Finally, within 48 hours, a total of more than 230 people to the Liu Ping micro-letter transfer, buy fruit to raise a total of 57742.88 yuan. Buy fruit for these more than 230 people to build a micro-letter group, everyone in the group to buy fruit advice, a week after the initiative to organize 12 groups of representatives to buy fruit Office, the field and buy fruit operation team to exchange views.


 


Liu said that the above activities are not to make money, but they randomly issued the test User Trust degree of small games. At present, all the investment in fruit is from the user's trust, in October 2014 Zhengzhou, 3 loyal customers as a personal investment to buy fruit 1.5 million, they were also Liu Ping's friends.


 


More importantly, Liu Ping believes that PC dealers are more and more sound platform rules limit too dead, even if the low price may not have a good future. The rules of mobile micro-business are not so complicated, and the entry point is relatively low, more suitable for the grassroots entrepreneurs who understand mobile interconnection.


 


from PC to micro-business must change the brain





natural people like, but not necessarily everyone do micro-dealers can be so.


 


for those who want to change from PC to micro-business, Liu Ping suggested to be careful when the transition of thinking, with their own feelings to do is very important. "Micro-letter is a friend communication and social platform, do not take the traditional thinking to communicate with users." Taobao and Cat look at customer evaluation, micro-business and users to establish a friend relationship. ”


 


as to which category is suitable for micro-business, Liu Ping think snacks, cosmetics, native products and so are very suitable, especially features of the minority category. Now the scale of the micro-business, annual sales of billions of also have, small point of entry does not necessarily do big business.


 


Although the micro-quotient sound fashionable, but in many people's eyes micro-quotient is a small stall, want to enlarge can only imitate MLM pull head do distribution. How far can the micro-trader go? Liu Ping told billion Power network, this kind in micro-letter pull head do distribution way is not reliable, prosperity will only be short-lived. "Friend Circle Sell goods threshold low, simple operation, attract a lot of people to join, but make money only individual upstream agents, the more the lower the profit." Now the top agents accumulate wealth very quickly, but finally downstream distributors understand that after it is unsustainable. ”


 


even if Liu Ping don't look at pull head distribution, but in order to enlarge the user group, buy fruit also have to do distribution plan, just have two differences: one is to find fun and fun way to do, do not play friends circle brush screen. The second is to limit the price of sales, and then a part of each profit subsidy to distributors, buy fruit eventually through the scale to reduce costs to make money. "To find a way to identify with our ideas, and his circle of friends with our target customer base in line with the Distributor, the specific mode of operation has not been well thought out." ”


 


no matter what form to take, Liu said first to ensure the user experience. Now buy fruit promotion is not a lot, based on micro-letter Daily has thirty or forty orders to Zhengzhou market, in Jiangsu, Zhejiang, Shanghai, northeast, south China, the farthest to Xinjiang have customers. "Don't want to be big scale, because in the present will inevitably sacrifice the service quality." "said Liu.


 


fruit bully can crush a strong dragon in one place


 


When the fruit was first set up, a total of 3 people, now developed to 11 people. With every day orchard, delicious 77 and local life, such as fresh electricity business compared to buy fruit is still too small.


 


buy fruit Office scene


 


now buy fruit fruit Most of the users from Zhengzhou and other parts of Henan, one of the most important reason is the fast delivery time, small loss. "Every day the orchard and delicious 77 do not dare to Zhengzhou hair box, because the high wastage rate caused the user dissatisfaction." Buy fruit as a local micro-business, the province that afternoon delivery, users can receive the next morning, the basic can do without loss. ”


 


and, logistics cost is a link of higher cost of fruit electric quotient. According to Liu Ping, for example, from Zhengzhou with a fruit parcel to Shanghai, 1 kg start price is 14 fast, general fruit orders in 3 kg, only to express Company will pay 20 dollars.


 


so, compared with other categories, fruit is particularly suitable for localized operations. Even if only to occupy a market in Henan, but also enough to buy fruit support large-scale.


 


is precisely because of this, Liu said, buy fruit in the future with offline entity shop, Community shop cooperation planning, including perhaps their own direct shop. "Fruit shops and community stores can be our distributors and service points, as long as we earn the difference on the line, save the risk of hoarding goods." Users buy fruit under a single, downstairs fruit shops and community stores can be directly distributed. After a large amount of buy fruit can be built from the distribution team, delivery time will be faster, the cost will be lower. ”


 


Liu Ping Analysis, the PC-side fruit electric quotient in the first-tier cities have advantages, but the broader two or three-line market is still lack of influence and service capacity. And in the fruit category, the strong dragon does not necessarily have to pressure bully. "Now there are no fewer than 10 fruit micro-companies in Zhengzhou, most of them simply take photos, and then the circle of friends released, there will also be their own market." ”


 


want to do bully also in the local scale, from PC power to the micro-business of Liu Ping future will go to PC channel, but the purpose is no longer sell goods but soliciting. For example, some customers are accustomed to Taobao stroll, buy fruit to Taobao open shop is to the user-oriented mobile end, Taobao price may be deliberately marked higher. ”





love and fruit can not be betrayed. ' Buy fruit in an effort, ' Liu said.