Zhenhua: We are mainly in the "Do" tourism products

In the face of the audience to find travel fans, the stage of the Zhenhua a little nervous, intermittent tell his entrepreneurial story: quit net Vice President and mobile division general manager, with 10 years experience in the Internet, how hard to set foot in the online tourism. Found that a year after the establishment of the trip, the Thunder banner under the "Shun for the fund" millions of dollars a round of financing. But this is not the only capital to show off. Only 4 products have been found since the trip, but sold out less than 15 minutes after the line. What is known as "millet tourism"? Zhenhua a reporter to solve the mystery.

Nanfang Daily: As a two-year rapid growth of tourism O2O Enterprises, and other tourism O2O the biggest difference is?

Zhenhua: From the internet point of view, many traditional industries still have a lot of promotion space, tourism is one of them. Most Internet companies are "selling" tourism products, and we are mainly "doing" tourism products, and more focused on outbound travel. The capital and manpower are invested in the development and upgrading of product services, although our product chain is not as good as other large Ota, the line of products currently only four, but must be cost-effective, beyond the expected experience. In fact, good companies tend to have few products, but each has value.

Nanfang Daily: Traditional tourism, especially travel agency industry, all rely on a large number of people, including tour guides, the adjustment and the huge sales team, and you only more than 50 of the team, in addition to doing products, but also responsible for local tourism reception services, how to effectively operate?

Zhenhua: Yes, we don't have a lot of team now, the key is how to work more efficiently. We are a Cross-border team with more than 70% employees with bilingual communication skills, no sales team, and the butler responsible for travel services is half of the team, and they are stationed at various tourist destinations, providing a 7x24-hour service to visitors. That sounds like a challenge, but in fact we did, and the key is how to optimize the process. A housekeeper can handle the local emergency, such as the ability to quickly solve 80 of people's transfer problem, can be in the European airport strike situation, rapid response, scheduled flights to start early, and so on, these conditions can be successfully resolved, relying on not many people, but a smoother operating process. Very familiar with the local, this is to become a steward of the necessary conditions.

Based on the experience of the Internet operation, we are in the page setup, the scheduled process is also as convenient as possible and user-friendly, and now no consultation under the single rate of more than 50%, it means that more than half of the guests need not through the help of customer service staff, you can direct orders.

In addition, we do not have a dedicated sales team, products on the online quickly sold, not in the marketing we put in the amount of manpower and resources. In fact, the fun of tourism is also to share, small partners through online sharing, forming a favorable word-of-mouth marketing. The premise is that products and services do satisfy them. Service guarantee is the bottom line, we are responsible for "experience".

Nanfang Daily: Is this the "Millet model" in the tourism replication?

Zhenhua: 1999 Yuan Cambodia Tour, 3999 Yuan Tokyo Tour, not fast, not fly, these products first from the price can attract attention, but this is only the first step. Because the price is the most favorable factor to pull the market, we have to say that we are in a very painful to pull the market. Next, the consumer will focus on the product itself, see how the user's experience and satisfaction, and then upgrade it, this does not have a fixed cycle, if the product needs to be adjusted in time, we will be upgraded in a week. Good service, super expectations, will attract more fans, this is a virtuous circle. The so-called "super-expectations", "cost-effective", in fact, and millet products have similar places. We have recently held hardcore fan meetings, and also want to communicate through close proximity to know the user's experience feedback. We have to really do grounding gas.

Nanfang Daily: Is this painful period a long time? The ultimate goal for each investor is to make a profit and find out when the trip will be profitable.

Zhenhua: Actually, it's better than we expected. Currently found that travel has hundreds of thousands of of users, in the long term, we still have many places to improve, to know that the pursuit of customer satisfaction, this is a never-ending road, but to provide users with the best travel experience, is our goal. If I want to make money and profit now, a lot of things can't be done well. Investors are constantly reminding me that the key is to get the product right.

Nanfang Daily reporter Zhou