Zhiquan finally decided to sneak out and get some air.

From the century electrical network to the bowser net, Zhiquan in the same way as the chicken blood as the channel of the fast-attack six years. Six years later, when the channel of the Zhiquan in the escalating price war can not extricate themselves, and suddenly realized that this is not the neck of each other to the slap.

Six years later, in 2012, Zhiquan finally decided to sneak out of the price-kidnapping circle. After a long run in Japan and the United States, he decided to return, feeling a lot of quiet. This time, he wants to slow down, the capital, market these 7788 impetuous ideas are thrown away, pondering the product, settle to do a brand, so there is a big park.

"You look at this towel hair circle How long, this is the Egyptian staple cotton do, the general Xinjiang staple Cotton can not do so long, toughness on the poor, feel also do not so soft." This towel is done in accordance with the excellent products, in addition to the park, the domestic temporary no second home is so dry. "Wang all excitedly to go to the big Park sample between familiar with the words, compared to the last time he saw the industry's face serious, the essence of the spirit has been completely different."

Chang ' An street from Beijing to the east into the Chaoyang District, here because the majority of the domestic well-known vertical operators known as Beijing Electric business base. There is the industry's most lively noise, all kinds of financing, mergers and acquisitions, listing gossip and rumors become the best conversation here. And along Chang ' an street to the west, all the way to Shijingshan District, into the 31st Shijingshan Road, Shengjing International six floor, suddenly quiet down, a door is a Chinese hollow solid wood screen, with the General Electric company prominent English domain name, see the Chinese calligraphy "big Park" two words.

"It's not a whim to start a business again."

"Driving a BMW with a lead-containing ceramic bowl, eating poisonous vegetables, covered with formaldehyde is too common, I would like to make a peace of mind with a towel, a bed to ease their sleep four sets out." ”

Talking about the original intention of starting a business again, Zhiquan very bluntly.

In front of the circle of popular downgrade theory, Wang all more agree. In his view, whether it is the Internet or e-commerce, industry peers should not stand fighting, and should be bent down to do the product.

Do a good product is not so difficult, difficult is really good products, and do not rely on the banner of good products to make money, money is only a result, not the only purpose.

Perhaps with the liberal arts origins have a relationship, Zhiquan has been no lack of introspection, there is no lack of introspection of the whole industry, always can not help to think of some metaphysical problems, may be unprofitable, but the heart comfortable.

See Bowser from 2006 small this venture to do hundreds of millions of, now billions of, Zhiquan has been sober to know, this is only the market benefits, products as long as the creation can sell, the platform is mostly rely on this. It can be said that the first wave is to do channels, the largest commercial value is to solve the problem of consumer convenience, Jingdong, when, including his Bowser, now to the next wave of the brand, good products. Plus before doing Bowser had in Amoi have four years to do brand experience, Zhiquan brand again the idea has been hidden in the heart.

In fact, as early as December 2011, Zhiquan want to do home textile thinking has been almost. Before coming out from Bowser, Zhiquan noticed that in the bowser net of home appliances, Hometextile belongs to small categories, but sales growth is very fast, everyone spinning brand profit is also good, relative home appliances, 3C, home textiles is still a less competitive industry.

At that time, Zhiquan gradually also want to know a little more, after the platform is big, should think about how to make the characteristic, Bowser already do not need to become the second Jingdong, become the second Jingdong also have little significance. So Bowser began to look for the concept of "home", modelled on Ikea's approach, but also on its products have done a lot of research, decided to bowser category from home appliances to home, home textiles extension. Gome, however, wants Kubayiran to play for home appliances and continue to occupy more market share.

Retail to be more understanding of consumers, how to reflect more understanding of consumers? is to meet consumer demand, that is, customization, which is really to meet consumer demand.

Zhiquan also hope Bowser bigger after can try to do some reverse customization, similar to Taobao now want to do C2B. But the customization scale is small, to the back end craft request is too high, either does not have to be small, or the price falls down, moreover c2b forms the scale to need the time, also needs the entire business environment to the service respect.

In Bowser try all kinds of try not to, Zhiquan finally choose from Bowser out, want to first mind without distractions to do a home textile brand out, and then before the many ideas in the big park slowly realized.