Zhou 祎 Dictation: The first lesson for the entrepreneur subversion to start with the user

Every Chinese internet entrepreneur should read this article first before starting a business. It is Yin Seng's interview with Bat (BAT) relations (which has been published in the 5th issue of the Forbes Chinese edition), his summary of ideas for innovation, subversion, entrepreneurship, Internet architecture, mobile Internet, and so on, He has roughly represented his experience in finding space, survival and development in a world dominated by bat (Baidu, Alibaba, Tencent), including a lot of his personal experience. This article is authentic, completely according to Zhou interview oral finishing.

Now people also through Taobao or Baidu app to buy things, but micro-letter know you chat everyday content, where you go, it can recommend products to you, micro-letter may lead you to its electric dealer website, seemingly micro-letter and Baidu no conflict, but in the future it can subvert search, Because the micro-credit account may appear some voice robot, you can send them a request, the search of the portal may become a micro-letter, rather than the search box.

The gap between us and the Giants is still great. We are mainly doing a few things: first, we are not social networks, wireless need security, security must not be a master of your life in all aspects of the company to do, and secondly, we are the largest market in China's Android. In the future, we are China's second largest search engine, how to make a breakthrough in wireless search.

Sometimes subversive innovation does not require new algorithms or Coca-Cola recipes, all subversion from the user, only the user gains, you can subvert.

What are the chances of subversion in mobile phones? Micro-letter is a good opportunity to subvert, subversion of text messages, traditional telephone, so the opportunity is not much. Micro-letter user experience done very well, even more than a lot of small and medium-sized enterprise experience also do well, is not a simple copy of rice chat, it's a lot of functions beyond the rice chat. It does not have the problem of Baidu (excessive commercialization), from experience difficult (subversion). It doesn't make money, it's free. It even overturned the operator, and it was better to pass the photo experience than MMS.

For most entrepreneurs, there are two paths: in the past there were large and medium sized companies in the industrial chain, now either a small company without a dream, a unique content such as a game, a micro-mail and Apple App Store, and the user doesn't belong to you. The other way is subversion, but there is little chance of subversion.

Subversion is often not intentional subversion, deliberate subversion is difficult. There are three ways to subvert it: to invent a technology that is difficult in China; experience subversion, that is, from complexity to simplicity; third, business model, the original expensive to become cheap, the charge to become free.

In the next two years, in addition to electricity and O2O such areas will be cut more broken, there will be some opportunities, in the pure Internet field, there may be several companies, such as Tencent, a single big, the bottom 35, are more small companies. Small and medium-sized companies either do content providers, do a split, or do alliances.

Mobile Internet and the traditional internet is a different industry, can not wait, do not think in the traditional internet under the tree can be waiting for the rabbit, on the mobile internet can wait until the rabbit, you have to have a complete mobile internet ideas. The key to wireless internet is discovering user needs. The opportunity we are currently discovering is the Third-party application distribution market, mobile phone security.

It is impossible for a company to design a strategy think about it all very much, many things are not clear, Tencent made dozens of app, also became a micro-letter, and the micro-letter may initially be a peripheral team to do, Zhangxiaolong in doing, MA's attention may not be in this part. It is not certain that the strategy of Ma was attracted by several others.

In the chaos, forget all the strategies, forget all the platform, return to the user, observe the needs of users, the user's pain, to find a way to make a thing to solve the user's needs, the user's pain point, to achieve the ultimate, is what I said micro-innovation, the user needs to meet to achieve the ultimate, user reputation, access Solve the strategic problem during the movement. So in the shadow of the Giants, to be closer to the needs of users than the Giants, run faster and more focused.

I saw Lei before, his strategic plan is very strong, if it focus on the rice chat, there may be no micro-credit opportunities, of course, he also did a good job on the phone.