Zhou: Entrepreneur, get used to the bench.

Qihoo 360 Chairman Zhou said there is no resources, more bitter entrepreneurs, we will not do platform, so the real subversive force from the micro-place, your resources focus on together, do a simple or cheap, or the most important is the ultimate, from a single point of breakthrough to form subversion.

As an entrepreneur, Zhou that there should be a spirit of bench-warmer. "We are a lot of small partners, we want to go to Sina today to do interviews, where tomorrow to bright phase, in fact, the early days of the best or let the Giants see." Moderate participation in such meetings, but more time should be the cat up with small white bubble together, pondering what they have perceptual needs, three years later, when you make a debut, you will find that the Giants can not see, he finally saw understand, it is far beyond the. ”

Little friends, you have a good feeling.

The following is an excerpt from Zhou 袆 's wonderful views:

Everyone here talk about entrepreneurship, talk about subversion, we say all right, we learn martial arts people know, are talking about four of the weight, of course, there is a sentence called a force down ten, you jiabuzhu each other is a 500 catty of the big fat, now the Chinese Internet is not fun, was playing judo, martial arts, now the Giants have changed to sumo, So I looked around the world, the Antarctic continent has penguins, polar bears on the Arctic Ocean, these two creatures quickly to the Chinese Internet all the market monopoly, the value of the growth of users forget, the only we are glad to say, we also produced a lot of companies, you see they are probably equal to all the listed companies combined together, You have to admit that innovation is important. I am thinking today, I say these words are nonsense, because face 500 kilograms, 1000 kilograms of big fat, I teach you how bouncing may not be very effective, but since we have chosen entrepreneurial innovation, we only have to bite the bullet to the road down, the last encounter. I want to talk about my understanding, subversion I think there are so few.

First, all subversion comes from human nature, all subversion is from the angle of human nature to subvert, why so, we have too many entrepreneurs like to talk about theory, talk about concepts, want to listen to the successful entrepreneurs to share some stories, but users will not choose your products for this, Users will always believe that you create value for him, we do not always equate subversion, we do a thing that no one else has done, brothers, this is basically a fantasy, you say now which thing we have not seen? So in today's subversion, we can kill in the things that others are doing, But subversion put this thing in a different way, in fact there are two ways, a subversion I think is simple and the ultimate kind, from the human nature, often said that the user experience, the user experience, said the most popular is that you let users use your products, compared to others feel particularly simple, particularly convenient, we often say that small white users, Small white user. Later, the user asked me, "Why do you always humiliate us, I said there is misunderstanding, small white is not to say that this person is an idiot." Just like when we go to a restaurant to order, must we study gutter oil? The same we do in the app do software, we always think of a lot of truth, users have to use, in fact, users choose our products, in fact, is very simple, is not let him think, so you put a lot of things simple, is a user trend, Like Apple, people say he is so successful, so successful, I cite an example, you give a three-year-old child, give him an ipad, you give him a computer, he used which equipment? The answer is self-evident. In fact, Apple's user experience is simple to the extreme, so the first subversion if you can find in your side to say that everyone in the use of some products, there are many stumbling, there are many pain points, there are many inconvenient places, you can make it simple and convenient, you may have a subversive innovation, and the essence of subversion is that people do not want to do more brain, today's material so rich, choose so many, similar products so much, you said I will use your software, read the last manual? So I think this is the 1th.

The second, I also often set the business school terminology, business model subversion, but in fact, in terms of truth, the business model of subversion? is to put a very expensive thing, to find a way to reduce it costs, or to make other people's fees for free. In fact, whether it is 360 antivirus, we think, is a business model of subversion, including the micro-letter to the operators of subversion, is the common use of the charge of the text messages and MMS, not only to make it more convenient, but also become completely free. You have to think from the perspective of human nature, why free power is so large, in essence, people love to take advantage. Greed and ignorance in the Dharma, not only the Chinese people love to take advantage of, some people accuse us to use pirated, American people love cheaper, the first group-buying site is from the United States, they have to go to restaurants to eat a discount meal is also very enthusiastic.

When Hewlett-Packard bought an iOS, it is said that Biandro also better, he made a tablet computer, sold 399 U.S. dollars, several years did not sell a few, and then Hewlett-Packard said we stop the business, we start a certain month clearance, the price set to 99 U.S. dollars, it is said that half a day in the U.S. This shows that the power of price reduction and free is enormous. So you will find that if you can make a thing especially cheap, or simply give it to the free, so that others can not sell the charges, it is also in line with human nature. What does this sign mean? I said these two subversion, I actually think a few additional points, the first, also I went to the Silicon Valley the previous two days, I can not like the Yong Fu they are, they are successful entrepreneurs, to Stanford to give a speech, I usually go to a small start-up company, I particularly want to see entrepreneurs around the world, I still find some different, So I want to sum up a few more.

First of all, I still think there is a big difference, the power of subversion should be derived from the product force, not the concept of power. Why do you say that? Our domestic entrepreneur honestly, come up and talk to me. Concept, even the macro-world situation, in fact, you are all similar to such annual meetings, magazines, are similar to the evaluation of the house, they are all successful cases, and then put it up to a theoretical height, we listen to a particular reason, today popular O2O, Contrary to all subversion no matter how grand your thoughts are, he comes from a point on the needle can gather strength, all originated from a product breakthrough, including my participation in many entrepreneurial competitions, many people on the 5 minutes, 4 and a half, I do not know what he said, so first to subvert, You first say what product you made, you may not see the main idea of its future, nor can you predict how much money it will make in the future, but if you convince him that he wants the audience, the investor, to think it's a product I need, then you may have broken through.

The second real subversion is from the perceptual force, not from the rational force, many entrepreneurs particularly rational to you do market analysis, do marketing analysis, to do user analysis, you read his entire business plan, you think the analysis is very good, Many of these big executives come out of business and often make such an entrepreneurial plan, but what's missing? He has less real market-close observations.

There are a lot of good examples in China, there are many grassroots entrepreneurs in China, for example, the first to do 91 of these people, they may not so much rational analysis, they have a market and users have a very sensitive understanding, he has a close observation of users, such as many people buy apples, he will not install the system, This time need pirate free Application, then we 91 inside have, so same as hao123 also, how do you do rational analysis? On the contrary, to be able to observe the performance of the user, so I advise many entrepreneurs, rather than do this rational analysis, it is better to go to the Internet cafes, today you find a lot of migrant workers, where they press, you see, a lot of people in the airport waiting, you really seriously to observe, you will find in the reality there are many opportunities, That means there is no WiFi, and this opportunity is the inspiration for subversion.

In fact, when it comes to subversion, I wrote an article on the Internet about micro-innovation, and I often stress that subversion is about micro-power, not platform power. Why do you say that? Many of our founders said I want to do a platform, platform is not a subversion, big companies are not to do the platform, because large companies to his size, he naturally became a platform. And for those of us who don't have the resources, the more bitter entrepreneurs, we are not going to do the platform, so the real subversive force from the micro-place, the focus of your resources together, we often talk about doing simple or cheap, the most important is the ultimate, so sometimes from a single point of breakthrough to form subversion.

I recommend a book, this writing positioning and reorientation, there are two translations, one called "Business", a book called "Marketing War" is worth to see the entrepreneur, which summed up a strong subversive in what? Subversive forces are not in the mainstream popular market, subversive force is actually at the edge. He cites many examples of history, all successful cases in history, for example, the Normandy landing, the allies have never been in Germany's most closely guarded place to storm, he is to choose the enemy's unexpected place to break, in fact, I think subversion is not gongs and drums to come, if a trend of subversion today, Entrepreneurial State magazine has introduced you, Sorry, the giant's strategy department has already done a report, doing what the Giants think is very rare news, the giant saw the disdain of things, or the Giants do not understand things, because today all the companies Yu when UC, or Hu Zemin they do 91, Actually we can do it today because the giant gave you the time of 35 growth. If you do it today, the Giants will immediately reflect it, is you put Yu, Lei tied in a piece, he also do not, is our real lei millet do so successfully, let us look up, but you think of millet just came out, I went to visit them, they do not believe that millet will subvert them.

So we as an entrepreneur to have a kind of the spirit of the bench, if you do a more fashionable things, the media do not give you reports, no meaning, so I also often remind a little, we have a lot of small partners, we want to beat drums, today to Sina to do interviews, tomorrow to where bright In fact, in the early days, it is better to let the Giants invisible. Moderate participation in such meetings, but more time should be the cat up with small white bubble together, pondering what perceptual needs they have, three years later, when you make your debut, you will find that the Giants can not see, he finally saw that, it is already beyond, because time is limited, the rest of the time to write Weibo.