Zhou Hongyi Readme: My Internet methodology

September 28 Evening News, 360 company chairman and CEO Zhou new book "Zhou Readme: My Internet methodology" reader meeting and "cross-border and remodeling" internet Thinking sharing will be held in Shanghai. Zhou 祎, the president and chief executive officer of the media director of the site dialogue Jiangnan Spring, said Zhou should forget O2O this concept, pay attention to the user base.

Zhou: I do not call O2O

O2O (online to Offline) This business model is proposed by TrialPay founder Alex Rampell, whose core is to bring online consumers to the real store, to pay offline products and services on line, and then to enjoy the line of service content. However, this seemingly "tall" business model, Zhou that the company should forget it.

For China's current national conditions and markets, the full activation of the O2O model is clearly a serious challenge, step-by-step to go completely western O2O model I am afraid is not realistic. In Zhou's view, this concept will cover up the details of user operations, the real success or failure is not on the "tall" of the stereotype. Talking about the development of 360 companies, Zhou Frankly, in fact, is simply based on the user base as the core.

Zhou that the complex business model will eventually return to the foundation, it solves what problems, what to do, why useful, can answer these questions clearly is the starting point of success. A lot of people talk about the classic case of O2O is the public comments and the United States, but in Zhou eyes, they simply as a O2O mode of success that is wrong, many users daily use of public comments or the United States Regiment, but they do not know what O2O is. In the eyes of consumers there is no concept of business model, they only care about what products can create their own value.

Jason: Mobile Internet is fatal

Jason created by the media has also been subversive innovation to rewrite the advertising industry rules. In Jiangnan spring ye frankly everyone has internet anxiety disorder, "I think the impact of the internet is OK, mobile Internet impact and subversion is fatal." ”

specifically to the advertising industry, Jason that the biggest challenge to the existing niche model is that "the ability to catch eyeballs in the internet is challenged." "The focus is now on how to generate incremental value in the mobile internet age," he said. To the audience and 360 cooperation in a cross-border marketing as an example, "We are divided into the screen and 360 mobile phone clients to form Interactive, see the ads shake shake to the corresponding things, and finally more than 10 million people shook this thing." 360 Shake and divide the screen to interact, this kind of interaction has undergone great changes in the industry. So I say mobile internet can be a negative value, it can be an incremental value, see how you use. ”

Traditional industries transform the Internet to return to common sense

Talking about the popular O2O business model at the reader's meeting, Zhou thinks that this conceptual talk will have a flashy negative effect on the team, should companies turn to macro strategies or should they peel off these conceptual words? The answer is obvious, playing the internet should be a solid foundation to avoid the concept of empty talk.

Zhou Frankly, want to use the Internet rationally first or from the user's point of view. Some people are very persistent, in the way of entrepreneurship do not listen to advice, blindly only think about what they want to do, what enterprises want to do, but really should be concerned about the problem instead of noticing that consumers have what needs, entrepreneurs and enterprises can meet these needs is the key.

The second is micro-innovation, Zhou that micro-innovation is the most taboo to do the platform, like today's Tencent, Ali, they are not from the platform to do, in the Zhou Eye platform is only a result, this can not be a success factor, enterprises, whether in the start-up or in the transition period should avoid the concept of the platform. It's like no one is going to eat because a restaurant has introduced the Internet O2O Strategy, and no one will buy a Mercedes as soon as they enter the O2O field. There is no point to impress consumers, so the so-called "platform", "model" is just empty talk.

Zhou that the 3rd is to focus on the rational use of their limited resources to do something. For many people, there are a lot of advantages to doing 10 items at the same time, but if the user thinks they are mediocre, it's much better to focus on all the resources in one thing. Once won the user, then the follow-up product will be easier to do, the probability of success will be greater.