Zhou: Why is micro-innovation?

Times are changing, not knowing this and doing nothing.

As far as the Internet is concerned, there have been two significant changes: first, the Internet user base has changed, if you also according to the user's understanding to do the market ten years ago, do products, certainly is impossible, certainly is the opposite. Second, the technological context has changed, http://www.aliyun.com/zixun/aggregation/6298.html "> Internet development is no longer a technology-led, but a user experience to lead."

Do you think Apple's ipod, iphone and ipad have any high, fine, sharp technological breakthroughs? Not really, but Apple integrates existing technologies in a new way, presenting them to users, offering a completely different experience than Wintel. After the market was captured, Apple quickly pushed new versions, each with a new user experience. So Apple is using the Internet software to do the hardware.
Internet products, whether client or Web application, to win users, first of all to find a typical user base, to provide a good user experience. To provide a good user experience, you have to find a way to impress the user's heart. This is not to say touched on the move, there is a moment of right, that is luck, there is a trial and error, it becomes experience.

There are two key points: first from small eyes, close to the user's psychological needs, the second fast attack, and constantly try wrong. I refer to these two points as the "micro-innovation" rule on the Internet.

I do Qihoo community search, sometimes we painstakingly, spent Oggsford did a lot of things, but not to impress the user, the results rely on advertising, by marketing, by the channel born pull hard push. Once not promoted, the user traffic curve turns around and goes down. However, we are very inadvertently made to 360, just touched the user's heart that a point, suddenly became popular. So, I often say in the company, do product, must find that point.

A lot of people say, Tencent QQ relies on social relations to put the user there, but the mobile phone number has the stickiness of social relations, the mobile phone user is not a hard-hearted to turn the net? In fact, QQ itself has a lot of micro-innovation, such as QQ file transfer faster than MSN, which touched the hearts of users. This little innovation, so that QQ is no longer just a chat entertainment tools, but also become an efficient office tools, and suddenly put a lot of people who sit in the office into QQ users.

360 security guards from the killing rogue software began, but also has been doing micro-innovation work. Killing Rogue software is micro-innovation, traditional safety manufacturers are afraid of offending people, do not dare to do, no money to earn, do not want to do, stand by and watch 360 of jokes, the results of 360 by the majority of users; , not a bit of technical content, others do not bother to do. We do not care about others jokes, think that patching, loopholes can make the user's computer more secure, that 360 to do, whether or no money to make, there is no profit.

At that time, 360 of the team also think Impassability. I said to them: "A small matter, you make it the world first, to achieve the ultimate, is a big thing." On the contrary, you think you cow, can write 1 million lines of code, to make a large product, high technology content, but users can not use, the user is not willing to use, this product and what value? ”

360 Free Antivirus just out of the time, the traditional security manufacturers still laugh at us: see 360 Antivirus, only three buttons, too simple, not professional. Now you look again, patching bugs become the standard of security software, anti-virus software has also emulated 360 antivirus three buttons.

Including physical examination, boot acceleration, if you open 360 security guards, each function is micro-innovation. 360 is to rely on such a micro-innovation development. To make micro-innovation, it will be like drilling into the hearts of users, as a aunt, aunt that ordinary users to experience products. Imitation can be following, but must not grasp the essence of the user experience.

In fact, as long as the real thing is to serve the whole heart, innovation will continue to flow, like the spring rushes out.

So I'm thinking about hanging a big sign on the 360 office building that says "serve the world wholeheartedly". Speak every day, month, and year. To 360来 said, this is really the cornerstone of development, the foundation.

Source: http://zhouhongyi.blog.sohu.com/158210476.html