Zhungchengsu: Making decisions with large data for tourism

2014 World Internet Conference is held in Wu Town, Zhejiang province. On the afternoon of November 20, where to go net CEO Zhungchengsu in the Internet Financial Forum, said where to go to the network to open its own http://www.aliyun.com/zixun/aggregation/14294.html "> Large data resources, To provide decision-making assistance to China's tourism industry, including hotels, airlines and small airports.

Volume will reach 70 billion this year

Zhungchengsu introduction, where to go the network was established in 2005, developed to now has about 6,000 employees, "1 years ago we listed on the Nasdaq, our search now covers almost all international and domestic routes, but also covers the domestic 200,000 hotels." ”

According to its introduction, last quarter to where the net GMV (trading volume) in 17 billion or so, the average annual growth rate of 100%, "this year we will have about 70 billion GMV, next year will be doubled the speed increase." ”

Where to? The net now sells 200,000 domestic and international air tickets each day, accounting for more than 20% of China's entire aviation market, selling about 100,000 nights a day.

Creating efficient and safe trading system

Such huge volumes require a secure and efficient trading system to support them.

"When we were founded in 05, we were doing travel search, searching for airline hotels and a large number of online travel agency products, and we started building trading systems to help consumers and suppliers better dock." ”

Zhungchengsu said, "In the past, ticket trading to go through many levels, from funds to first-hand retailers, wholesalers, and sometimes through the platform, and finally into the airline." "And through hard work, where the net eventually put the consumer's deal and the airline completely docking up," money and information from the consumer's hands to the airlines, the moment is basically completed in a few minutes, the middle of each of the accounting, accounting and each account of the information in the network trading system clearly recorded. ”

Zhungchengsu said, "Where to go net the past 10 years has never seen a large-scale financial risk," the key is that the flow of funds in each subject is very clear. ”

Use large data to make decisions for airline companies

Zhungchengsu points out that the vast majority of hotels and airlines in China are still in a state of loss. "After a lot of infrastructure investment is over, due to inaccurate pricing leads to loss of airline routes, this is a vicious circle, when you lose money, the airline will be more highland to increase its fares in the peak season, in fact, will depress consumer demand." ”

Where to master a large number of industry and passenger data, in recent years is committed to the use of data analysis for the industry to provide decision-making.

Zhungchengsu a vivid example. Qingdao Airlines in the new route when it is in this route has been airlines flying, but also loss. "They also want to add a new flight to go in, in theory, will only be losses." ”

"We made it very safe to tell Qingdao airlines that the route was profitable and we did it," he said. ”

According to Zhungchengsu, Qingdao Airlines on the first day of the establishment of the first flight is full of guests, and within a day to the route of the passenger flow increased by about 30%.

Talking about the operation of data, Zhungchengsu introduced, where to go to the big net data including consumer search data, "China's more than 30% of consumers will be in the search before booking, consumer search click on each ticket price behavior and the final purchase behavior is a parametric model, The fitting degree of the whole demand curve and supply demand can be deduced accordingly. ”

"By accurately pricing, we have stimulated consumer demand and shifted the flow of passengers from other modes of transport to aerospace tools, which is the value we provide to the industry through large data." ”

Zhungchengsu says big data can be used more widely in the tourism industry chain. "Many of China's third-tier cities are starting to build airports, and many airports and airlines are relying on local government subsidies and making big losses every year." We believe that through our large data can help more cities in China to fly healthily. ”