Zong Ning: The electric business War begins to evolve into socialized marketing

Recently a relatively hot event is Han and Guo's film pk, Guo's "small era 3" in a large number of two-yuan fans support, the box office hot, controversial. And Han's "after the" is a large number of elite support, sound volume is very large. After the PK, also appeared the figure of the electric quotient, Gome online to build their own electric business Festival 8.3 Men's Day, it is the combination of Han's "after the period" film, and protagonist Feng Shao (Gome online brand spokesperson) carried out. In the past, Jing Dong also combined with Guo's "small times 3" to do a round of propaganda. This shows that http://www.aliyun.com/zixun/aggregation/7869.html "> Electric business War has begun to social marketing evolution." From this point of view, the electrical business has also started not only an internet thing, but gradually become a social problem.

Han and Guo as the same era of the new sharp writer, since his debut has been quite controversial, "both raw yoga He Senliang", their enmity and enmity has been transformed into various versions, widely circulated on the network. Two best-selling authors, each with more than millions sales of best-selling novels, similar to the age, the impact of a relatively few people. The former is more like literary youth, the latter is more new and new human.

Now Han Guo Two people dispute, because in the same time release two films and extends to the electric business domain. Jingdong and Gome are two areas of the Giants, because Gome began to engage in the electricity business 3 years ago, and in Gome before, Suning has vigorously promote their own entity transformation of the electrical business to challenge the east, but the failure was a huge loss. Gome's electric business strategy is obviously not as radical as Su Ning, in the outside world seems too low-key, but Gome has been based on the channels of deep digging and value-added services, not to give up their traditional retail advantages of home appliances, but gradually accelerate the pace of electrical business layout, with the gradual clarity of the electric business strategy, gome online growth momentum more and more fierce.

I said a few years ago, Jingdong's biggest enemy is not Gome is Su Ning, because Jingdong is the top-down construction of logistics channels, and Gome and Suning online down the channel sink very deep, is the bottom-up construction of the electrical business system. If you really touch up, Gome Su Ning to transform their stores, do a good job of O2O layout, at the same time to provide online business experience and the nearest distribution support, in the channel operating capacity is relatively strong. Gome does not cause too much focus attention and struggle, but its own continue to deepen the construction of their own logistics system and service system, high building walls of grain slowly king, it seems very promising in their own areas of advantage to draw a piece of their own site and the Beijing-East Chamber to fight.

Gome Online This time began to do some electric business festival and large-scale promotional activities, but also in the marketing of some small breakthroughs, quite a few fresh flavor. Now the BoE on the one hand to profit as the primary task, on the other hand to speed up the pursuit of the number one enemy Ali, I am afraid 1:30 will be too busy to consider Gome online, there will be no targeted measures, so gome online is now in a very good environment, competitive pressure is relatively small, more time and space to strengthen their operations and services. But looking deeper, gome online for the purpose of the men's Day is not so simple marketing, from this year 418 to last month's 618, Gome online singing pretty close to the first camp, a promotional campaign can make such a big move, it is necessary to scale, and promotion can directly bring sales increment.

Gome to the size of the Beijing-east of the electric business model may be waiting to wait and see, but the electricity business is not only a O2O, and the current very promising direction. Gome Online under the deep, in fact, or in the advantages and disadvantages, through the line to establish their own membership system feed line, through the cohesion of loyal fans of social marketing to counter the electricity business traffic competition. This seems to have something in common with Guo and Han's two-time fan wars and little fresh fans.

Mobile Internet under the tide, all walks of life are actually in a big change, the previous era has advantages or even monopolistic business model, may not be able to do in this era of the pass. For example, Jing Dong broke the gome model, and who will break the model of Jingdong? The significance of social marketing is that everyone is involved in it, and the choice of consumers is often influenced by many factors. Who can do the service and finally get consumer support, in the mobile internet began to become popular today, subversion opportunities will be more and more.

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