Zuckerberg: Facebook wants to take over the device rather than build its own cell phone

Facebok CEO Zuckerberg released the home lead on the Android main screen: Facebook founder and CEO Mark Zuckerberg today received an interview with the Wired magazine columnist Stephen Levi.　　In his interview, he pointed out that for Facebook, the development of mobile phones is not an ideal development strategy, the company's goal is to turn as many mobile phones as "Facebook phone", which is exactly the mission of the home of Facebook. The following is a summary of the article: as a founder of a service of 1 billion users, Zuckerberg is accustomed to creating confrontation, whether Facebook is releasing new products, adjusting privacy policies, or changing pages, and thousands of users will publicly criticize the change every time.　　So, when Facebook launched the home social desktop interface based on the Android operating system today, Zuckerberg had anticipated the sound of criticism. Home is not the industry's rumored Facebook phone, it simply turns the user's mobile phone into a Facebook device. Even in the case of a screen lock, the photo stream of the buddy activity will be flooded with the user's phone's home screen, and updates will appear on it.　　In addition, home makes Facebook the primary means of communication on mobile devices. Facebook's Instant Messaging service integrates SMS, and users can continue using the chat avatar (Chat Heads) feature while using another app. Zuckerberg believes Facebook will also play an important role in user life.　　"Application is not the center of the world, but people are," he said. Home does make people a central position. Zuckerberg may want most users to use home on standard Facebook apps. But home apps are limited to Android phones, and iphone users are locked out of the door.　　Apple's strong push to look and feel makes it unthinkable for developers to take over the locked screen at this stage. But many of the things that have previously been thought unthinkable are now changing, such as the change in Zuckerberg's personal style. In the early days of the founding of Facebook, Zuckerberg was labeled "Tender" by the media.　　But in his recent public appearances and interviews, he was more talkative and charismatic.　　The following is the main content of this interview: identify with Google's openness concept Levi: What prompted you to develop Facebook home? Zuckerberg: Facebook occupies an interesting position in the Mobile world. Facebook is not an operating system, nor is it an app, but we have a 23% share of the total length of time that users spend on smartphones. Instagram and Google Maps (gooGLE Maps) tied second, and accounted for only 3% of the share. In the past 1 August, we've been trying to build better Facebook mobile apps. But mobile apps are still very close to desktop applications in design.　　We know that Facebook can do better.　　Levi: Why not develop a mobile phone? Zuckerberg: I've always made it clear that developing mobile phones is not the right development strategy for us. Facebook is a community of more than 1 billion people, with the exception of the iphone, the best-selling handset sales are no more than 10 million or 20 million, and if we develop mobile products, we can only cover 1% or 2% of Facebook users. This is not such a great thing for us. We want to turn as many mobile phones as possible into "Facebook phones".　　This is exactly the responsibility of Facebook's home. Levi: Facebook home now supports only Android phones.　　Don't you think it's ironic that Facebook's mobile strategy is now linked to Google's operating system? Zuckerberg: We have a pretty good relationship with Apple, but they want the whole experience to be their own.　　We don't have much contact with Google, but we agree with their openness.　　Levi: Do you think Facebook home will land on the iphone in two years?　　Zuckerberg: I can't answer that question at the moment.　　Levi: Why? Zuckerberg: I would also like to give you a positive answer. Facebook is a company that is completely different from Apple, Google, Amazon, Samsung and Microsoft. We are trying to build a community. Our current users reach 1 billion people, hoping to reach 3 billion or 5 billion one day. We try to achieve this by creating the best experience that covers all devices. Android is growing fast, and it's an open platform that allows us to build these great experiences, and we're thrilled. I think it's also a good thing for Google. Services like these can encourage many people to buy Android phones because I think people really like Facebook. In many ways, this is one of the best Facebook experiences you'll ever get.　　Of course, a lot of people like iphone--but I like my platform and I want to get support from Facebook home. Facebook's "Law of sharing" Levy: Facebook is now positioned to "move first, move Best".　　If you started Facebook in 2013, would you make it a mobile app? Zuckerberg: I don't know. Maybe I'll give myself one or two times a year to think about some questions, like what would I develop if I didn't start Facebook? I will follow the "law of sharing" to analyze this moving trend. Here, the law of sharing equals Moore's law, the average letter that people share.The amount of interest will double every year.　　Understanding the next big trend will tell us what business we should focus on.　　Levi: So, what's the next big trend?　　Zuckerberg: The big trend we're seeing now is sharing with fewer people. Levi: How do you plan to catch this trend?　　Through Facebook itself, or through different apps? Zuckerberg: Both Facebook and other apps have their own space. For those services that only connect you to the core circles of your friends and family, they also have prospects, and I think they will be everywhere. But at the same time there will be other great services, to create a good experience for users, Instagram is a typical example, their active users have just broken through the 100 million mark.　　Instagram is a product that is built on Facebook's standards, but smaller, but it is an important product.　　Levi: 100 million? Zuckerberg: That's a huge number, but it's not 1 billion. I hope one day it will. One of the biggest challenges we face in the coming years is to find the ideal partnership for companies with the same social-sharing mission. Instagram is part of our team and we can actually work with such companies through this business. This experience helps to improve our capabilities for all of our products. In addition, there are some problems that need to be solved.　　If these challenges are addressed, the importance of all our services on the mobile side will be more prominent.　　Fully enhance the user experience Levi: You don't want to be a closed kingdom, do you? Zuckerberg: We developed a platform strategy six years ago. Clearly, some of the platform's goals are not the first-tier application of architecture. We are always focused on making the flow of information important, enhancing our photo and messaging experience, and developing geographic applications. This is the size of Facebook's platform business features. Most of the companies we associate with are competitive.　　But instead of looking forward, we are trying to find ways to build cooperation with them. Levi: Let's talk about the flow of information. People often complain that they do not receive important updates from their friends and can only see sponsorship content.　　How do you find a balance between these two issues? Zuckerberg: According to the trends we've observed, it's good for users to rank content. If you only have time to browse through 10 or 20 articles, it would be a better idea to put the best articles at the top. I think it's a better experience than missing a cousin's pregnancy message.　　We've been experimenting to get 1% of users to get a stream without any rankings, and it turns out that these people experience worse. Levi: Some of these articles may be advertisements, what you call "sponsored content".　　They find ways to integrate into the organic flow of information. Zuckerberg: Advertising rankings do not affect the ranking of organic information streams at all. We basically insert one in 10 or 15 pieces of contentParagraph AD. There is no effect between advertising and information flow. We also try to improve the advertising experience. In addition, we are also making some adjustments to the content display to reduce the number of "page" content from the merchant and the brand.　　The sponsors will be dissatisfied, but this is the best way for Facebook's 1 billion users.　　More emphasis on user attitudes Levy: Do you want to make users more satisfied than advertisers?　　Zuckerberg: That's the only thing we care about. Levi: You've been trying to boost Facebook's growth in recent months.　　Does listing make you slow down the pace of business development? Zuckerberg: Two things happened at the same time. One is that we are listed. But more importantly, a lot of traffic moves from the desktop side to the mobile end. This is also driving us to make a lot of decisions. We've built a good business around the desktop, and for the brand pages, the size of the desktop is up to billions of dollars. But in a way, this is also an escape, because we have not solved a problem, that is, to find a way to make advertising products good enough to integrate with our user experience. On the phone, there is no room to put ads on the right side of the bar. This makes us have to think about the business strategy of the mobile end. But I also want to go back to the idea that Facebook has been working towards commercialization.　　However, our investment in consumer products exceeds the investment in commercialization.　　Levi: You mentioned Moore's Law of increased sharing, but there are reports that Facebook users may be moving toward a more stable share. Zuckerberg: Sharing is not just about doubling the status updates every year. It is made up of different trends. At first, people would fill out basic information on their personal homepage, which is also a kind of sharing. Then people will update their status and post photos, which is also shared. Now, people are sharing it with applications such as Spotify. We mentioned the Moore's law of sharing, but that doesn't mean that all of Moore's law will happen on Facebook-it's going to happen all over the world. The challenge is to make it happen on Facebook. I'll take intel for an analogy. Moore's law is unusual for Intel to know how many transistors will be integrated into a circuit board within 18 months. "I also look at the issue with the same view. In the next 3 years, people will share something that is 8 times to 10 times times what it is now.　　We need to be fully prepared for this trend, and if we are not ready, some other services will fill the void. Follow the "Hacker's path" Levy: But sharing can sometimes be tiring.　　You've heard people talk about "Facebook holidays." Zuckerberg: This is an interesting phenomenon. There are two ways users can turn off Facebook: Disable and delete. The number of users who choose to permanently close Facebook is relatively small, butMore and more people will stop using a two-day period because they want to focus on something or prepare for a test. This is tantamount to locking yourself in the library.　　It's really a very popular feature.　　Levi: Have you ever had that experience? Zuckerberg: I don't think so.　　But I'm sure to turn off the phone occasionally. Levi: Some of the changes Facebook has made are often highly resented, especially with regard to privacy. But when you announced the Atlas search, the user did not appear to have such an overreaction.　　What lessons have you learned? Zuckerberg: The reason why users respond better is because we've taken a number of measures, such as investigating large numbers of users and understanding the concerns of institutions and others. In general, we have to explore many things repeatedly, but in terms of privacy, we feel that everything must be in place from the start.　　The Atlas search was actually ready for the launch in December, but we still have one more months to develop more privacy tools. Levi: You said that Facebook follows the hacker's path.　　Is this philosophy at the heart of all your work? Zuckerberg: It's really our idea of developing products and services. Many companies are trying to make each product perfect, and Apple is the most typical case.　　Although this is very good, but there is another way of doing things, you can make the product over time to become better, so that you have the space to try, should not be demanding to make each product in the release of the Ultimate. Join the charity Levy: you are less than 30 years old, but you are starting a career in philanthropy.　　What do you feel about this? Zuckerberg: Bill Gates has given me some advice: don't donate your money and do it. Obviously, I have my own job, taking up 99% of the time, so I can't fully manage a foundation. But I can use the method of venture capital to invest in people.　　I have contributed to many Newark schools, and I trust the governors and mayors there who deserve to be entrusted.　　Levy: why Education? Zuckerberg: It's no coincidence. My wife, Priscilla, was a teacher when she graduated from Harvard University.　　I also teach at a middle school in the East Gate Menlo.　　Levi: Are you giving classes? Zuckerberg: Yes, every week, it teaches how to start a business. Every Tuesday, we will master a skill, each team has a supernumerary plan.　　After a class session, students will sell their products on Facebook.　　Levi: Speaking of people you've helped, you've recently held a fund-raising campaign for Chris Christie, the governor of New Jersey, Christie. Zuckerberg: Everything is used to it. We have created a service that is used by 1 billion of people, and it has become an important part of many people's lives. We value this cause very much, it also has a certain influence. People who want to work for FacebookOften those who appreciate this influence are those who are willing to take responsibility. Sometimes we do things that are controversial and sometimes we make mistakes. But we have to take risks. Sail)