O2O: Model or model?

The current discussion of O2O is in full swing, no time in the year of group buying and lbs. However, after a calm reflection, I found a lot of them!   In particular, people in the industry to make the so-called "O2O closed loop", this is a great pioneering or the emperor's new clothes?   Thinking down, I found 3 questions: Doubt 1:O2O exist? In the case of the calendar year, the answer is YES! However, the difference with these industry companies is that these merchant's O2O way is not what card, what coupons, but Word-of-mouth! Do you think the way the seabed is fished does not contain O2O? Do you think the sea ...

O2O worries: The bulwark behind Wei Guang

Online screening, online payment, offline access to products and services, seems so simple a so-called closed-loop, constitute the O2O of all. This year, there has been a lot of debate about internet thinking and O2O.   Seems to have their body, they can really leather the life of the traditional industry, meet do not say point subversion, are embarrassed to say that they are the Internet circle, impetuous wind as always, the Internet circle has been production, it is not strange tight. Things always have two sides, in addition to have the magic of decay for the magical effect, all kinds of cases and models must be set into the corresponding concept, otherwise can not be called classic case, million essential oil ...

O2O Group purchase is how to make--home building materials network buy merchants participation

This article talks about home building materials network purchase activities in the merchant. We in front of several articles, jokingly participate in the home building materials network buying activities merchants for business Laocai, pure ridicule, no malice.   Hereby DECLARE.   In fact, in comparison, participate in home building materials network buying activities of merchants, even merchants Laocai, also absolutely belong to the kind of pursuit of progressive progress of the business Laocai, is belong to the revolutionary should unite the object, is home building materials industry, part of the progressive force. 1. Online shopping in the era of business thinking about online shopping, it is cheap. Home ...

How is O2O group purchase made? Four. Home building materials Network Purchase user experience

Home building Materials Network group buying is generally described as "online call up, experience and sales offline." Therefore, we generally pay more attention to the online group to call the activities of the registration, as well as the offline experience and sales of group buying activities on-site implementation. Yes, "online call" and "offline experience and Sales" is the show part of the online group buying activities. However, hidden behind is the online group buying activities more basic content, which includes the online site we have already introduced the content of the home, the user experience of the control, merchant participation in the network ...

How is O2O group purchase made? Three. Home building materials Network purchase bargain cheats

Speaking of http://www.aliyun.com/zixun/aggregation/37405.html "> Home building Materials Network buy, it will inevitably talk about the bargain." It is no exaggeration to say that the bargain is the traditional home building materials network buy the most exciting link. Wonderful, not only because of the busy bargain scene, but also because it is netizens (remember this is to participate in the group buy the Cock silk New glorious name) rush to buy activities to the main purpose. 1. Against price opacity I used to sit.

How is O2O group purchase made? Seven. The home building materials network buys the activity place

O2ohttp://www.aliyun.com/zixun/aggregation/13147.html "> Online group purchase activity is an important factor, is the choice of venues."   It can be said that the choice of venues, not only affect the number of users to participate in group buying, but more importantly will affect the atmosphere of the activity site, thus affecting the activities of the sales results. Network activities in the first place, such as hotels in the space, and later, as the size of group buying activities expanded, the space of the activity venue is also growing. ...

How is O2O group purchase made? Eight. Home building materials Network group buying Merchant Alliance

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; We have discussed about participating in the home building materials network buying activities of merchants (see "Home building Materials network buy merchant Participation"), this article from another angle to continue to explore the home building materials network purchase activities in the organization of the Merchant-Merchant Alliance.   We start from the home building materials industry controversial "blasting marketing" talk about. 1. Blasting Marketing competition ...

O2O is a pit

Http://www.aliyun.com/zixun/aggregation/33721.html ">2014 years of Science and technology circle the most fire concept should be mobile Internet and 020."   The maturity of the PC interconnection and the large number of smartphone applications, so that the phone has unlimited imagination space, so who does not mention the two concepts feel outdated, whether the PC giants or small and medium-sized enterprises, of course, including technology media, are all advocating these concepts. A few days ago to participate in a power industry sharing meeting, there are friends ...

O2O is a concept, not a pattern.

He Yi that O2O is a good concept, but he is not a business model. What is O2O? Let's take a look at Baidu Encyclopedia's explanation of O2O. "O2O that online to Offline, also will be offline business opportunities and the Internet together, let the Internet become the front line trading." This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. The most important feature of the model is: the promotion effect can be checked, each transaction can be tracked. For O2O Business Company ...

O2O POS machine will be the most effective entrance to mobile payment

Mobile payment Once the entrance is opened, then the entrance of the O2O is also launched, more service scenarios will be online offline to achieve seamless docking, and who entered the market first, become the possessor of the terminal, who may become the mobile internet era of "Alipay", or even reopen the shuffle of third-party payments. Wen/Zhang Shule, known as the O2O year of 2014, is now in a very awkward position. Online traffic and ground physical store sales are placed there, can link the mobile payment has been slow progress. Tencent and Ali spent hundreds of millions of, for the taxi war, but still not ...

Can O2O become a lifeline to traditional retailing

Since 2004, the first contact with Taobao, peer selling cosmetics small sellers in order to gain and physical store competitive advantage, in the operation of a year to get a drill online under the opening of a cosmetics entity shop, to 2006 from the United States Wal-Mart "Site to store" Such innovative e-commerce and chain stores combine business models. Mouse + cement, online and offline combination has been in my mind, in the future of the independent practice of the practitioners continue to strengthen and firm this belief. Until the beginning of the 2010 group buying spree to 2011 years again from the other side of the ocean transmission ...

O2O model is quietly changing the traditional Chinese business order

Although the group has entered a long winter, does not affect the entire Internet and investment sector of the O2O mode of concern and sought after.   Group buying continues to be popular, allowing more eyes to re-examine online and offline role conversion, traditional business civilization and http://www.aliyun.com/zixun/aggregation/9897.html "> Internet business logic role positioning." In the O2O field, there is no shortage of successful companies in China. such as online travel giant Ctrip, art dragon, Life Class Website public comments, fairs, 58 city;

Transaction and payment in O2O mode

The transaction and the purchase link, is O2O the entire business model to exist the very core link. An essential issue in this process is how consumers can complete transactions and purchase actions throughout the mobile Internet experience chain. This involves O2O platform need not to pay the user, the meaning here is that the O2O platform is positioned in a pure marketing media platform or a trading platform. If it is a pure media platform, then it means that it only interacts with the user in the information flow, providing the appropriate message, but not involved in the transaction. If it is a turn ...

Scene consumption in O2O mode

O2O's scenario consumption is a real-time customer with a highly relevant experience in position, providing these customers with mobile Internet services that are closely related to the scene. Tonight specials: Aggregating consumers in a particular scenario, such as "http://www.aliyun.com/zixun/aggregation/11349.html" > Tonight's hotel specials, for example, if a consumer wants to find a convenient and cheap place to stay nearby , you can use this app at night six ...

O2O model brings new opportunities for traditional brand apparel enterprises

E-commerce has created a new era. With the growth of online shopping, this new channel has become more and more important for the apparel category. Statistics show that China's E-commerce transactions in 2013 reached 9.9 trillion yuan, of which the total size of apparel online shopping has more than 400 billion yuan, online clothing sales accounted for the total clothing sales from 2008 to 1.8% increase to about 23% in 2013. Nearly two years, the clothing industry's hottest keyword is undoubtedly "offline experience online purchase" O2O mode (online to Offline), ...

O2O will be deeply integrated with local websites

It must be said that O2O is not a business-to-consumer. A few years ago, when we were building a localized vertical mall, we found that local bulk consumer online payments were simply not a good idea, so we didn't do this directly, but we thought, "Do it later." This idea also invites some metaphysical people to question: "What is this mall?" Can't pay online?   "--lucky, such a mall is now a rectification, the name loud called O2O, a time was fired into a star." However, things are coming again. A bunch of people who are "out of theory, results or regression theory" start arguing: what.

O2O Concept Practice case: giftly Change Gift Way

In the article "O2O is a concept rather than a pattern", He Yi that "O2O is only a concept, not a pattern." O2O is a new, trendy, and a future trend. It gives us infinite imagination space, let we can go to play, to create. ”。 The giftly that I want to introduce today is a pattern created according to the http://www.aliyun.com/zixun/aggregation/5568.html ">O2O concept, 36 krypton cc Liu Liu ...

O2O is just a concept for most companies.

The company announced last week that it would officially be listed on the main board of the Hong Kong Stock Exchange on July 8, with ticker symbol 06188. The listing is not special, especially when I look at Di's letter of the prospectus, I found that di O2O business as a focus of the company, the prospectus in the analysis of the company's sales model mentioned that a large part of the sales are mainly through the O2O platform, reasons: 1, The offline channels include 1512 stores in 21 provinces and 4 municipalities in China (including 956 independent stores and 556 franchises), some wholesale distribution networks and 1500 ...

O2O first stop is a movie? Billions of us are going to win gold

American Regiment in the market and products in the recent movement of frequent, all this is indicative of a change within the United States Regiment, the independent launch of the film app is undoubtedly the forerunner of this revolution, why choose the film? What is the role of the U.S.-China team in the film market?   In this paper, the author makes a deep analysis on the scale and division of the film market, the demand of the users, the evolution of the product, the choice and challenge of the American team cat's eye film. The end of the 2012-year group buying war, the United States group basically determined the first place in the market, the market and products on the frequency of action, first ...

O2O Business logic

O2O along with the development of the Internet and the popularization of various interactive tools, has gradually become a trend. But what is the O2O, but there are many differences, so that many lines on the line of the enterprise into a chaotic atmosphere, the endless internet giants and small enterprises in the field of the Nuggets, and offline enterprises in a round of the flicker in the scars.   Therefore, the problem of O2O, or worthy of in-depth discussion and excavation, on the author of some of my thinking, do a little discussion. Online Enterprise's ability online enterprise generally refers to the Internet enterprise, interconnection ...

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