"No bottom line price reduction" behind the business is a low cost marketing strategy

There is no expectation of a large area of price reduction, there is no expectation of a substantial price reduction. After the two-day "price war", many consumers feel that "no bottom line price" Behind the business is a low-cost marketing strategy.   In this "Low-cost business War", earning enough attention to the merchants to become the biggest beneficiaries. "Price war" time point hidden mystery Eric Ranking, president and chief operating officer, said the "price war" has attracted great social attention, and in any case, it has reached its goal. "Price war" belongs to "frame" instead of "pinch", it shows ...

Philharmonic is a "stroll" life Community

Cai that the Philharmonic is a "stroll" of the living community, and the public comments network, 58 of the same city is the user used to "find" the life tools, the two are not contradictory, not competitive.   Philharmonic CEO Cai recently in interaction with netizens, said, through Sina Weibo on the price war, the electric business industry opportunities and challenges and other hot topics and interactive exchanges. Cai that the Philharmonic is a "stroll" of the living community, and the public comments network, 58 of the same city is the user used to "find" the life tools, this is the essential difference between the two. Users are completely likely to use both, not contradictory, not competitive, we ...

The "price war" is playing well between Chinese e-commerce companies and retail giants

When a retailer tries to squeeze competitors by depressing prices, a "price war" kicks in, and other competitors try to keep prices down, causing a series of consequences.   A massive "price war" is playing out between Chinese e-commerce companies and retail giants.   Industry insiders pointed out that the Chinese electric dealer "price war" capital lies in the channel monopoly of sales terminals, the dependence of channel monopoly leads to the continuous lag of Chinese enterprise innovation ability, relying on low-cost competition to excavate power. August 14, Big shopping website Jingdong Mall CEO Daiju East two micro Bo became "the electric business hegemony ...

Price war shows the advantages and disadvantages of each appliance business

A Beijing-east and Su Ning led the electricity price war caused a national sensation, price war let the media blood boiling, but also succeeded in stimulating the United States, but the end of the consumer can not seem to have much benefits.   In Jing Dong and suning you come to me after a few rounds, the two sides died down, more is to move to the media, set off a wave of saliva war. According to reports, Liu August 17 morning that the price war is inevitable, but now this is a vicious price war, "if this goes on, not three months three will die", he declared that the war has ended.  But then, it called the report misreading. ...

"Electric Dealer price war" tracking

Su Ning celebrates "818" The shop celebrates, announced will take out 500 million funds to put into the computer, the handset, the digital product. Beijing East announced the next Monday to play a "whole category" price war.   Electric business war from big appliances to 3C spread, or to expand to the whole category competition. Liu denied "Armistice" yesterday, media reports Jingdong Mall CEO Liu said in an interview, Beijing east to stop the price war, "if this goes on, not three months three families have to die", he declared that the war has ended.   The report was then widely reproduced by major websites, causing concern. But soon Liu in micro-Borrie said, "This ...

Online parity, shop order

Gome general manager Handepeng on Weibo on the first artillery: "About the East Liu:" The price war is still not hit? "Liu did not respond directly to Weibo.   About 3 o'clock in the afternoon, there is media exposure Liu Morning in an interview, said, "If this goes on, not 3 months three families have to die", declared the war has ended. When things seem to have been timed, Liu's microblog again. 3:59 P.M., reversing the sound appeared, "It is misreading that the price war never ends that day!" "7 minutes later, good at microblogging marketing Liu do not forget to magnify," again: I ...

Maintain market order and promote the healthy development of the industry

Today, Gome issued a "maintenance of market order, promote the healthy development of the industry" proposal, openly advocating peer civilization http://www.aliyun.com/zixun/aggregation/771.html "> Competition, Rational Competition, Protect the interests of consumers and suppliers.   Gome President Wang Junzhou said in an interview, to prevent the price war off track, is Gome issued the original intention of the proposal. Gome is a deep understanding of the extent of the price. Wang Junzhou said, "We are a loss to the supplier 、...

Customers visit the spot price

Gome physical stores to play promotional advertising electricity business price war finally burned into the physical store. Yesterday, Gome and Su Ning Counterattack: Gome asked the store to hand 1 of the price list, Suning launched the "National Grand Benefit War", double replenishment.   "Gome has played a price war for 26 years, as a professional athlete, Jingdong is not a level," Gome general manager of E-commerce Handepeng in the media interview mentioned. A few days ago the tone of the hard-line Jingdong Mall CEO Liu, yesterday a lot of silence. Update micro-Blog 1 is to clarify the "unilateral armistice" said that "the war has just opened ...

The impact of the event is noteworthy

The price war shows the pros and cons of the electricity quotient, as well as the changes caused by the consumer shopping habits of the Beijing-East and Suning led the price war caused a national sensation, the price war to let the media blood boiling, but also succeeded in stimulating the United States, but the end of the consumer can not seem to have much benefits.   In Jing Dong and suning you come to me after a few rounds, the two sides died down, more is to move to the media, set off a wave of saliva war. According to reports, Liu August 17 morning that the price war is inevitable, but now this is a vicious price war, "if this goes on, no three ...

Yongle Electrical Entity Store also joined the price war

The price war, which has been pitched for two days, may be just the beginning. From August 17 onwards, Gome, Suning will launch the largest nationwide promotion.   The two stores of their own more than 1700 stores to achieve a full line of products online price. Next week, Jingdong's price intelligence will enter the store, Gome is very generous to this, gome in southern China even to "spy" to provide free lunch and national art clothing.   It can be seen that the electric dealers and stores are ready to fight a protracted war. In addition to the big China Electric Appliance announced that the full effort, thus, including Gome, Suning, large and medium-sized ...

"Malicious return" level customers will not be able to shop again

After the spring and autumn airlines to "difficult" customers blacklisted no service, to provide easy return service to start the electrical business van every customer Prudential products also launched a "blacklist", is listed as "malicious returns" level of customers will not be able to shop again.   This message, immediately triggered the consumer hot debate, there are consumers against businessmen "shop bullying", but also netizens said "selfish customers malicious orders, free return", the store has the right not to provide services. According to the "Beijing Youth daily" every customer confirmed "blacklist" exists recently, there is news that a consumer in order to prevent the purchase of clothing size is not right, in all customers sincerity ...

The "Yang seek" of the electricity merchant price war

After a few days of evolution, the original serious electric dealer price war gradually has the taste of farce. Yesterday, a source said, "Liu announced the cessation of price war, said not to stop the March three will die." News, caused an uproar, that this electric dealer price war is a few big electric dealer's joint hype and self-promotion. However, Liu immediately denied the news, said the price war "has just begun, never end that day!"   "The price war is extended to the whole category?" Latest developments yesterday, News said, "Liu announced the cessation of price war, said not to stop the March three will die ...

The pitched price war, which has been in the business for two days, may be just the beginning.

Suning Gome are said to be in different forms to achieve online products at the same price. The electricity merchant price war's war is spreading from the line to the line. On the evening of 16th, Yongle Electric entity store also joined the price war. From 17th onwards, Gome, suning in the national scope to launch the largest promotional.   The two stores of their own more than 1700 stores to achieve a full line of products online price.   Plus before the big China Electric Appliance announced that the full, so far, including Gome, Suning, Dazhong, Yongle, including the four major household appliances chain stores have joined the price war, four stores "encirclement and suppression" Jingdong Mall. Saying "war ...

Online shopping, buy ineffective slimming capsules

In mid-May this year, Qidong, a member of the public, bought a slimming capsule called "slimming". After the result is not good, Ms. Shen and 4 times to spend more than 10,000 yuan from each other's hands to buy other formulations of weight loss products used, but still not effective. At this point, the other party is willing to offer a refund. Ms. Shen Fortunately she met such "intimate" business, but did not think of their own step into the trap. Refunds need to "pay bank fees", "full integer to open check", "Platinum members get 30,000 subsidy every year" ... Like the devil, in just two months, Ms. Shen to each other designated account ...

Electricity trader price war has entered the third day

Http://www.aliyun.com/zixun/aggregation/7496.html "> Jingdong Mall, Suning easy to buy, Gome has earned enough" eyeball.   Through the electrical appliances, step by step advanced domestic appliances stores are also some sit still, have launched large-scale promotional concessions, enthusiastic to enter the war. The original price of 299 yuan Lan Shi induction cooker sold 199 yuan, the original price of 3058 Yuan Smith new electric water heater only 2588 yuan ... From August 17 to August 19, through the electrical appliances to carry out the price of electricity to buy live ...

After the two-day "price war" baptism, many consumers feel this marketing strategy

There is no expectation of a large area of price reduction, there is no expectation of a substantial price reduction. After the two-day "price war", many consumers feel that "no bottom line price" Behind the business is a low-cost marketing strategy.   In this "Low-cost business War", earning enough attention to the merchants to become the biggest beneficiaries. The price war main eyeball concerned organization's monitoring data shows, 14th the night began to have the electric quotient nearly 50 big appliances commodity quietly to raise prices, the rise from 30% to 100%, and its more than 2000 big household appliances commodity only 70 pieces of goods price reduction, accounted for the whole everybody electricity ...

Five-star electrical appliances in the country more than 200 stores to start the seasonal clearance big action

This weekend, the five-star electrical appliances in the country more than 200 stores to start the seasonal clearance big action, sales of the overall red! As a return to the electric dealer price war, five-star electrical appliances nationwide large clearance activities focused on color TV, refrigerators, washing machines, air-conditioning four categories of low price promotions, hot single product price breakdown electric network price. Color TV, sharp 32-inch color TV 32lx440a, five-star electrical broken net price only 2599 yuan, cheaper than a certain electric dealer 100 yuan, Sony 46-inch color TV klv-46bx450 five-star broken net price only 3749 yuan, Hisense 46-inch color TV LED46 ...

There is a series of new trends in the market

Up to today, the price war between several electric dealers and physical appliance Distributors has entered the fourth day, and a series of new trends have appeared in the market. The first is that some of the prices of online shopping after the price reduction, some consumers choose to return to buy goods in the physical store, instead of the online order, because several war merchants are online and offline two channels, is equal to the left hand goods sold right, this may be the merchant did not think of; another change is that although the price war advertising effect is obvious, But more and more consumers tend to rational consumption, at least from our reporter observed the situation, physical store sales ...

The propaganda banner in the Gome Princess Grave Shop

The beginning of the http://www.aliyun.com/zixun/aggregation/221.html "style=" line-height:1.6; > The price war has not cooled, the fierce price competition has even spread to some of the dealer's physical stores. For the price war on the real store, the owner of the Gome Princess Grave said that since the implementation line products under the same price activities, customer volume increased, sales have multiplied, because some customers ...

What's the matter with the electric dealer, what's Behind the madness

Jingdong, Suning Gome has released ruthless words to let the price of a drop in the end, so many consumers in the expectation, but also produced a doubt, the electrical business in the end, crazy behind what? These two days, Jingdong Mall, Suning easy to buy, Gome Online Mall, the three major domestic electrical appliances in the online launch of a fierce electrical price war, 17th morning, Urumqi Gome, suning physical stores also followed, opened the Big electric promotion activities.   TV, refrigerator, washing machine is the promotion of the whole product, played the lowest price in Xinjiang, the difference double return the slogan. Urumqi Gome ...

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