Online Marketing

"TechWeb Report" November 23 News, the fifth annual Golden Cast Conference of the Global Creative Leaders Summit Grand Advertising Roundtable Forum, participants believe that the grand advertising can provide advertisers cover the entire industry chain packaging marketing services. Hua Ying Sheng as CEO Zhaoyu that Shanda has a complete industrial chain, in this industry chain, will produce accurate demand for target audiences. 　　From literature can be derived from film and television, games, and then integrate them, in cool 6 or game to do the integration of promotion. Shanda Online CTO, SDA director Zhu Jing said, ...

According to Iris Consulting statistics, 2012 in the third quarter of China's online video industry market size reached 2.66 billion yuan, the chain Rose 16.2% in the first quarter, up 37.2%. At present, China's network video users are over 400 million, accounting for more than 90% of the total number of Internet users in China. As a high-profile member of the new media, the network video operating mode is very simple. In short, the provision of high-quality video to attract users, and thus attract advertisers to pay advertising costs. 　　Therefore, from the profit model analysis, content, brand, technology is able to drive the network video platform marketing value of the focus. ...

"Billion Power network News" November 23 ~ 24th, at the seventh annual China online retail Conference sponsored by the Ministry of Commerce and Information technology, Chengdu Municipal People's government and Sichuan provincial business office, the company's marketing vice President Zhang Yifan published a speech entitled "New marketing era under the brand transition". The following is the percentile marketing Vice President Zhang Fan speech record: Zhang Fan: thank you! I am a percentage of the fan, here I would like to share with you what we have observed e-commerce in the next step may be a more significant change of point. Day Cat Most ...

Recently, http://www.aliyun.com/zixun/aggregation/9084.html ">adobe Systems Company and its partners," the Chief Marketing Officer Council (CMO Council) released a new study, 　　Research shows that because of the increase in customer demand for digital marketing, enterprises in the Asia-Pacific region have confidence in the effectiveness of digital sales, and regional senior management generally support the transition to digital marketing, hoping to play more marketing functions through digital marketing. ...

According to worry statistics, many enterprises on the network marketing talent demand in rapid volume, for example, with the rapid expansion of business, Baidu company needs nearly 1 000 a year of network marketing professionals, and its agents and customer enterprises in the network Marketing category of talent demand is up to nearly 20 000 people. According to the National Development and Reform Commission statistics, the current domestic 430多万家 enterprises in the last 2-3 years have required at least 1 network marketing professionals. And because this position in the enterprise has the high Http://www.aliyun.com/zixun ...

Micro-interaction on Sina Weibo for a long time with the microblogging celebrity interaction, do you want to feel a face-to-face interaction? 　　Today, China Weibo marketing Conference (Chongqing station) and Sina Chongqing Online one-year anniversary will be officially opened, Chongqing Sina Netizens will have the opportunity to Kengtung @, @ Shire and other micro-broad to dinner. Sina Market and local station Business Department general manager Ge Jingdong, network celebrity Shire, People's Daily (603000, shares bar) microblogging operations director Guwenjie, etc. will be Kan Weibo marketing value. The conference will open http://www.aliyun.com/z ...

From the second half of last year, http://www.aliyun.com/zixun/aggregation/7836.html "> China's E-commerce investment boom has cooled sharply, under the capital dilemma of the entire electricity market into the" winter ", group buying industry in the post-war period of the Thousand Regiment, Also gradually towards the downturn. The thousand goods net chooses in this one most difficult period to enter the market, and has made the astonishing good result. September 2012, group buy navigation data show that in the whole industry did not rise in the situation, the market turnover of thousands of goods net increase into "...

The so-called website marketing, that is, based on the Internet, through the Web site such a carrier to digital information and multimedia forms to promote the product and brand marketing tools! And in this Shenzhen website to build this highly competitive industry, our internet high-speed development era, the network itself is changing and affect our lives, therefore, As a product of the internet age, website marketing has become one of the most mainstream marketing methods, and it is everywhere. To this end, we specifically interviewed the Shenzhen Ocean Interactive Media (www.szciya.com) is responsible for the business website Architecture and operation of the Granville ...

According to a number of Internet-related survey data, in 2010-2012 May, the company's internet Marketing management positions in the number of demand for an explosion of growth trend. As of May this year, the number of corporate demand positions in 2012 has been approaching the annual demand for 2011, reaching 524,340. 　　This shows that in the last two years the company's demand for internet marketing positions has maintained a strong growth momentum, so with excellent knowledge reserves and rich practical experience of the Internet marketing talent, will naturally be favored by enterprises. Why do modern enterprises regard internet marketing and management as ...

As a basketball fan, Zhang Ping came out of the door in the morning and watched an NBA game on the home TV. After going out on the subway, he used his mobile phone to comment on the game on the social networking site. After returning home in the evening, Zhang Ping watched the highlights of the game with his own desktop computer. 　　To his surprise, he captured the information of the same sports brand in three different scenes. Jianglan and his team now work every day, through a lot of technical means, to capture thousands of Zhang Ping every day in front of the computer, television and cell phone before doing something, through statistics, induction, analysis ...

With the rapid development of the Internet, more and more SMEs are aware of the importance of network marketing. 　　However, surveys show that about 140,000 corporate websites in Shanghai are mired in Network marketing "trust" bottlenecks. Shanghai Brilliant Food Co., Ltd. related responsible person said: "The company spends money to do the website, do the network promotion, but because the website does not have the credibility, always cannot produce the transformation and the transaction". Shanghai Zheng Le Household Appliances Co., Ltd. General manager Eumingo also complained: "Shanghai is happy to spend money to do the website, do network promotion, the result is very little, browsing volume up, but also not get a few orders." Investigate the ...

The army rampage, marketing blunder, content less than expected "1942": "The Fall" the season "Liang Night" a few minutes long subtitles, no applause, no conversation, a silence. Scattered, everyone lightly applauded farewell, weekdays, the tongue can be like flowers of the film critics are only two words of evaluation: very good. 　　November 6, after reading the "1942" of the preview, CCTV host Zhang on micro-blog spontaneous viewing experience. But the viewer Yin, who is equally hopeful about the film, is disappointed that she has become impatient when the film is not yet halfway through ...

The chart shows the business data analysis on a microblog marketing platform. Drawing: Zhang Fangman reading tips pay brush Word-of-mouth, hire the Navy "wash white", a domestic film recently provoked a controversy. 　　Although the main battlefield of the network Navy confrontation is in time network and Douban, but regardless of the praise or splashed Blackwater, behind it are hidden a "executive team" microblog marketing studio. If said, before the network marketing is still only stragglers, singles alone, now with the growth of micro-BO platform and expansion of this type of marketing has become increasingly large-scale and institutionalized, the business category is increasingly "open Xinjiang." In the ...

If the 2011 is the network video industry fully reserves and growth of one year, then 2012 is a comprehensive innovation year, the combination of Youku and potatoes brought a clearer pattern of the industry, with the integration of capital markets and advertisers to promote the recognition, industry competition has gradually become rational, 　　Video industry as a whole ushered in the traditional media to reverse the market impetus, its own to the industrial chain in the middle and lower reaches of the resource integration more comprehensive, media attributes are increasingly enhanced. As the industry leader, at the end of 2011, Poly Media (pptv.com, hereinafter referred to as "PPLive website ...

A small start-up company from the iphone to the Android terminal, a sudden discovery of a big battlefield. The start-up company, which was founded just over a year, is called "Spark TV", which is based on user discovery and interest to make long video navigation market in mobile terminals. 　　Last June, Spark TV got the first financing of a foreign venture. 　　Spark TV has accumulated 5 million users at Apple's mobile terminals since last April, with Spark TV and spark movie, according to Lijiang, founder and CEO of Spark TV. This February ...

When Millet won the pot full of Bo, the problem followed. First, microblogging activity is declining. Li Vanchang admits, "bubble in a local group, to two years three years will be some tired state, like a female boyfriend, long time will also have aesthetic fatigue." "The Tiger Sniff statistics a group of" millet Company "official micro-blog Data side confirms this view, # Mi Yammi # on this topic, the average forwarding number of the last 10 topics is 719, and the average forwarding mean 725 times in early August, consider this period ...

Pay Brush Word-of-mouth, hire the Navy "wash white", a domestic Chinese lunar festival blockbuster recently provoked a controversy. 　　Network Navy confrontation between the main battlefield in time Network and Douban, but regardless of praise or splashed Blackwater, behind it are hidden an "executive team"-Micro Bo marketing Studio. If said, before the network marketing is still only stragglers, singles alone, now with the growth of micro-BO platform and expansion of this type of marketing has become increasingly large-scale and institutionalized, the business category is increasingly "open Xinjiang." In the Internet world, these "stealth strategist" how to advise? And behind the flood of the navy, they ...

In the blink of an eye, China's big companies and celebrities have shifted their gaze from traditional media to microblogs. "I also met a company that expects a lot from Twitter." Weibo is really not the way to play! "From Baidu to set up a" drip "site, is now studying micro-blog marketing xu Emotion Way. His emotion, because there is a business want to do microblogging marketing, find Xu said, "Grant you 500,000 yuan, 2-3 months let us have 200,000 ~30 million fans." "Because of a micro-BO platform every day there are 2000 companies doing activities, for some of these enterprises to do marketing Xu just experienced war like ...

4 years ago, Andy Lau invested in a series of new director's films, one of which is called "Crazy Stone", which was http://www.aliyun.com/zixun/aggregation/35554.html "> Shanghai Film Festival After the preview of the Wave, the official show after the box office also a great success, but also with a bouquet of red later the billion director Ning. 4 years later, Andy Lau has invested in a new director's work-"Daleitai". This humorous and inspirational comedy movie has the same reputation ...

Nine city announced the purchase of 200 million yuan to buy point card, back to old players and many of the three games players. It is reported that by nine city agent operating China's first open war games, "The Three Kingdoms, 2 http://www.aliyun.com/zixun/aggregation/16846.html" >online, The first large-scale not censored test will be launched on May 11. Currently open account registration, game area activation with 17816.html "> Client downloads." ...