Deep analysis: The reason why Internet marketing and management talents are popular

According to a number of Internet-related survey data, in 2010-2012 May, the company's internet Marketing management positions in the number of demand for an explosion of growth trend. As of May this year, the number of corporate demand positions in 2012 has been approaching the annual demand for 2011, reaching 524,340. This shows that in the last two years the company's demand for internet marketing positions has maintained a strong growth momentum, so with excellent knowledge reserves and rich practical experience of the Internet marketing talent, will naturally be favored by enterprises.

Why do modern enterprises regard internet marketing and management as the most important?

The global financial crisis of 2008, to many enterprises bring serious economic impact, but also let another part of the enterprise in the Internet marketing tasted sweetness, these enterprises can be in the new round of market competition in the top, which is very important because they grasp the internet industry rapid rise of opportunity. These enterprises often attach great importance to the enterprise E-commerce and network marketing investment and talent reserves, at an earlier time, the market has been developed through the Internet, the development of brands; So, as the global financial crisis hits, other companies are trying to reduce production costs as much as possible, looking for new opportunities through the Internet, The first companies to get into the internet and gain a foothold in the company are winning opportunities.

According to a report released by China Internet Network Information Center (CNNIC), as of the end of June 2012, the internet penetration rate of 500 million people in China has continued to increase to 51.8%. "The popularization of the Internet economy, the expansion of Internet users and the low cost and high efficiency of advertising have directly benefited the vast number of small and medium-sized enterprises that need internet marketing," said a senior analyst at the Department of Education. Therefore, at present, a large number of small and medium-sized enterprises have fully recognized the Internet marketing and management of enterprise survival and development value, and in the capital and manpower to increase investment, especially the beginning of a large number of recruitment can quickly help enterprises implement internet marketing promotion and management of actual personnel.

Second, why difficult to find the actual combat-oriented internet marketing talent?

Internet marketing because of its traditional marketing methods and the Internet technology as a whole, so the internet marketing talent not only need to understand books to learn e-commerce and marketing knowledge as well as basic it technology, but also need to combine the actual industry and business characteristics, with strong hands-on ability. But unfortunately, the current domestic real capacity of the Internet marketing and management talent is rare.

On the one hand, many enterprises to the Internet marketing talent, on the other hand, "the National Internet marketing and management of professional high-end education, less than 5 of colleges and universities", why there is such a contradictory phenomenon? Ministry of Arts and Baidu jointly authorized the establishment of "Ministry of Education-Baidu Internet Marketing Institute," the exclusive operation of the Department of Educational CEO Dr. Fang Yechang gave the answer. Dr Fang Yechang believes that the main reason for the current internet marketing talent supply and demand dilemma is that school-related specialties are set free from market talent standards. and internet marketing and management jobs, the most important embodiment in theory, technology, practice, evaluation and project management, such a comprehensive combination of talents, in addition to the need for high-end teachers and teaching facilities, but also require students to participate in a large number of practical projects, teachers and teaching facilities for the school is easy to achieve, But a large number of practical projects need to bring together the power of society, most schools will be somewhat powerless.

Third, the Internet marketing and management personnel scarce, the relevant educational service organizations are highly praised

Enterprises need compound, actual combat network marketing and management personnel, traditional colleges and universities in a short period of time to change teaching ideas, so, now for the industry to cultivate scarce internet marketing and management professionals of the educational institutions are highly praised. Even some companies will specifically allow such institutions to tailor this type of courses to help the potential employees in the enterprise transformation and growth.

In solving the problem of Internet marketing and management talents ' actual combat experience, Dr. Sun, dean of the Software Institute of Beihang University, said that the master of Internet marketing and management, which was first opened by the Software Institute of Beihang University and the Department of Vocational Education, is a serial type in the course setting, according to the theory to technology Then to the project management of the teaching sequence, step-by-step, is to create a practical internet marketing management talent to set the curriculum. In addition, the Department of Education for the course introduced Baidu Phoenix Nest sandbox system, the country double and Adobe omniture Three practical systems, for search optimization and online data analysis to create a mass fidelity data experimental environment.

The emergence of network marketing for the traditional marketing model injected a fresh blood, especially for small and medium-sized marketers to open up a new marketing ideas. China Electronic Commerce Association (CECA) Network Marketing Research experts pointed out that the Department of Education and Beihang University Software Institute of the first open Internet marketing and management professional, for the current new Economy (310358, Fund bar) environment to promote the cultivation of compound talents and solve the problem of talent gap in the industry development has far-reaching significance.