Thousands of products to profit from the contrarian marketing micro-film

From the second half of last year, http://www.aliyun.com/zixun/aggregation/7836.html "> China's E-commerce investment boom has cooled sharply, under the capital dilemma of the entire electricity market into the" winter ", group buying industry in the post-war period of the Thousand Regiment, Also gradually towards the downturn. The thousand goods net chooses in this one most difficult period to enter the market, and has made the astonishing good result. September 2012, group buy navigation data show, in the whole industry did not rise in the situation, the market turnover of thousands of goods net increase into a "unique." So, what is the reason for the development of the thousand product network so quickly?

Thousand product network since August 2011 set up, put a lot of energy in the market behavior planning. From offline advertising to online navigation station purchase, through the conventional market means, began to set up a way of marketing and brand PR tactics.

Thousand product net external marketing means mainly in three aspects exerting force:

First, online activities. Buy the commodity itself low price, profit is not high, there are few group buying site dare again on the basis of group buy second kill, full hundred return, return benefit behavior, but the thousand goods net to this kind of online activity's expense, as is the market expense. Qian Chen, vice president of the network, said that the money spent on the user, and the value of advertising investment, advertising brings brand awareness, focus on the user to bring brand viscosity.

Second, accurate advertising. October 2012, the Thousand goods net began to carry on the third round advertisement launch, this launch is the accurate advertisement puts on the movie theater. The third round of delivery first for all the cities that have been opened, all cinemas, all electronic screens, the frequency of 180 times a day for brand advertising. For the precise marketing of the cinema, the sale of the October thousand goods net movie ticket soared to the first place.

Third, the new media marketing in the micro-film dissemination. Thousand Products network also started in the end of 2011 Toupai Micro-film, as of now, there are 4 micro-film online. Among them, "Gaofu redemption" won the first college students Micro-film Festival Best marketing category gold. And the recent online series of thousands of products, "brutal youth", online just three hours, then get more than 2 million clicks, advertising display Bedovanz.

Thousands of products in micro-film marketing in the implantation of soft advertising, so that viewers more acceptable. It is similar to the spread of viral content, the intensity is far more favorable than ordinary advertising. At the end of advertising and information, the micro-transmission of power in the micro-film this vivid, the image of the content to play, so that users unknowingly infected.