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Shanda Advertising Innovation model provides industrial chain package marketing

Source: Internet
Author: User
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"TechWeb Report" November 23 News, the fifth annual Golden Cast Conference of the Global Creative Leaders Summit Grand Advertising Roundtable Forum, participants believe that the grand advertising can provide advertisers cover the entire industry chain packaging marketing services.

Hua Ying Sheng as CEO Zhaoyu that Shanda has a complete industrial chain, in this industry chain, will produce accurate demand for target audiences. From literature can be derived from film and television, games, and then integrate them, in cool 6 or game to do the integration of promotion.

Grand Online CTO, SDA in charge of Zhu Jing said that the grand advertising as a platform, undertook two roles: first, the customer brought in, the grand advertising can be film and television business, network writers introduced to customers; second, after the content is done, do accurate delivery, so that they get the most users at the least cost. Xiao）

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